Member And Customer Engagement
CurrentCORE:POSITIONS: Manager, Member and Customer Engagement, Regulatory Affairs Professional Society, North Bethesda, MD, 2021–presentAssociation Management and Membership Management: Lead the overall membership strategy, driving initiatives that increase the organization’s market share through community engagement and growth. Budget Management: Manage a $1.6M budget.Strategic Communications and Membership Relations: Create and operationalize the strategic… Show more CORE:POSITIONS: Manager, Member and Customer Engagement, Regulatory Affairs Professional Society, North Bethesda, MD, 2021–presentAssociation Management and Membership Management: Lead the overall membership strategy, driving initiatives that increase the organization’s market share through community engagement and growth. Budget Management: Manage a $1.6M budget.Strategic Communications and Membership Relations: Create and operationalize the strategic lifecycle communications plan, which outlines the membership journey from impactful onboarding and ongoing engagement through renewal.Relationship Building, Stakeholder Engagement, and Interpersonal Communication: Build positive relationships with internal and external stakeholders, drawing on interpersonal and communication skills to understand needs, resolve issues, and provide high-quality customer service.Diversity & Inclusion: Integrate best practices in diversity, equity, and inclusion (DEI) into membership efforts.Research, Target Identification, and Demographic Analysis: Conduct member research activities, utilizing industry publications, events, and demographic data to identify, understand, and target prospective members.Campaign Launch and Growth Initiatives: Launched a member-get-member campaign, connecting current members with others to activate growth.Communications Strategy, Value Propositions, and Membership Retention: Revamped the onboarding email messages, new member welcome kits, and member landing page to create stronger relationships, better demonstrate value, and fuel engagement.Retention Strategies and Targeted Messaging: Rolled out clear and targeted member renewal solutions—such as a renewal landing page, automated messages, invoices, and postcards—to minimize turnover and boost member retention. Show less