I led G2’s Market Research org, a global of analysts dedicated to the ongoing growth and evolution of G2’s taxonomy. We produce cutting edge AI research and work with software and services vendors by providing advisory based on the insights derived from our proprietary data across 2.7 million trusted reviews, 150,000+ products and services, over 2,000 categories, and our 90M annual visitors. Our team handles over 30K vendor inquiries annually, including 15k+ new product submissions, product categorization questions, merger and acquisition updates, and more.  Initiatives I’ve led include: 
- The creation of new AI datasets with hundreds of thousands of data points answering the question: “Where is AI having in impact in software?” from both the perspectives of value and experience. - The launch of G2’s quarterly State of Software report which includes industry benchmark data highlighting trends in B2B SaaS. Rich with AI data, the latest edition surpassing media reach goals as well as growth and engagement targets of a 15% increase in visits and a 20% lift in time on page. - The restructuring of G2’s Market Research team to a team-based model to increase team agility & scale with our business while prioritizing personal growth and development.- The evolution of our Buyer Behavior report into a buyer research platform that drives action across G2. In 2024 we formed new partnerships with external industry thought leaders while surpassing engagement and media impact records for the report. The underlying research and insights now fuel product and GTM activity across G2.G2 is the world's largest and most trusted software marketplace. More than 90 million people annually - including all of the Fortune 500 - use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation and grow their business, including Salesforce, HubSpot, Zoom, and Adobe.

As a member of the Customer & Value Advisory team, I engaged with C-Suite and Directors at strategic Citrix clients, partners, and prospects to help them in their transformations, and embrace experience as part of their business strategy. My role focused on helping build brand equity and fostering executive connections by creating thought leadership content and engaging in Design Thinking-inspired workshops and events that led into value-oriented relationships. I authored Citrix's ebook "Thrive With Employee Experience" and worked with customers to apply insights from the research. In addition to working internally with Citrix’s own HR/EX leadership team, I worked collaboratively with account executives, presales, customer success, professional services, and marketing, to establish a shared vision with our customers to help them with their own transformations — and how Citrix could be a key partner.

I led a team of analysts focused on connecting technology innovation to digital business transformation. As a player/coach, I was responsible for the development and execution of research on areas including Employee Experience (EX), Internet Of Things (IoT), 5G, mobile, edge computing, AI infrastructure, workforce technology, cloud computing, and communications & collaboration technology. I acted as a strategic adviser to high-tech marketing and product strategy executives as well as enterprise technology leaders. I've been quoted in major technology publications like CIO Magazine and news organizations including The New York Times and The Wall Street Journal and have made appearances on NPR and WBZ NewsRadio.Prior to moving into the research director role, as a Principal Analyst I wrote extensively on how cloud services affect how IT pros deliver email and collaboration services to their employees. I focused on supporting the purchasing and architectural decisions that affect Microsoft-based client and server platforms and Microsoft-based collaboration infrastructures and helped Forrester's clients negotiate Microsoft software licensing agreements.

Assessed existing infrastructures; recommended and implement network, security and storage solutions based on business needs and direction. Managed and monitored SMB client networks’ stability, security, and performance. Planned and implemented client projects encompassing archiving, regulatory compliance, multi-site disaster recovery and replication, backups, security, and corporate moves.

Planned and implemented client projects including security audits, remote site and access solutions, enterprise antivirus solutions, Microsoft Exchange and Active Directory domain migrations, and facilitated the IT operations of corporate mergers. Provided onsite engineering and technical support for network systems in verticals including finance, healthcare, biotech, legal, and defense. Managed multi-site technology operations and disaster recovery procedures. Recommended system upgrades and new technology.

Researched topics including security, network management, and integration for Global 3,500 companies on the eBusiness infrastructure team. Conducted primary research with executives from G3,500 companies and vendors; performed in-depth technical analysis of enterprise portal servers, content management, and other infrastructure software packages. Analyzed data using SPSS and Excel. Acted as project manager for multiple research activities simultaneously.

Analyzed chip schematics and wrote C++ and assembly code patterns for fault detection for low power mobile processors. Documented and analyzed results in reports for process improvement in chip fabrication.

Provided technical support via telephone and email to Sun warranty and support contract customers on Solaris x86, JavaStations, and PC hardware. Wrote publicized support documents detailing customer problems and solutions.