- Designated analyst for all insights projects related to our Chicken Sandwich and Wings categories- Influence new product innovation projects by fielding, analyzing, and interpreting the results of insights tests, including MaxDiff tests, TURF analyses, concept tests, and conjoint analyses.- Collaborate with Marketing Communications to copy test advertisements via Zappi Amplify and provide actionable recommendations for improving creative impact and purchase intent among guests.- Responsible for overseeing all aspects of Popeyes' "secret shopper" program, including managing vendor relationship, drafting SOWs and negotiating project costs, and analyzing and synthetizing shopper feedback into relevant insights for internal stakeholders.- Co-led a six-month, half-million dollar project to completely overhaul Popeyes' guest segmentation, including playing a key role in vendor selection, overseeing project timelines, participating in ethnographic research, and gaining alignment from key stakeholders across internal departments and external vendors.- Selected by leadership to assist in the creative development process of Popeyes' 2024 Super Bowl commercial. - Managed a nine-month, multi-project initiative to monitor guest satisfaction of Popeye's newly-launched chicken wings platform, resulting in over 2,500 secret shopper visits and contributing to the success of Popeye's most impactful new product launch since 2017.

- Member of the Burger King Operations Field Training Team, which develops and manages training standards for all Burger King restaurant employees in 7,000+ restaurants across North America.- Acted as primary liaison between headquarters Operations Department and Burger King's 75+ member field team, ensuring training performance reports, initiative updates, and other key communications were relayed in a timely manner.- Analyzed and tracked operations KPIs via Excel and Tableau and provided regular summary reports to senior leadership via weekly emails and PowerPoint decks.- Oversaw the day-to-day management of a $4 million team budget, including processing payments to vendors, performing monthly accounting to ensure line item spends met estimates, and playing a key role in developing the team's 2023 budget plan.- Leveraged knowledge of Excel macros and database best practices to overhaul team's processes for tracking restaurant employee training completions, resulting in a new Master Tracker file that vastly improved reporting accuracy and user efficiency.- Contributed to the creation of training materials for the Burger King restaurant system, including copy-editing training handbooks and appearing as an actor in three professionally-produced training videos.

- Facilitated weekly lectures for BUS-K 201 "The Computer in Business," a database technology course with over 60 students across 2 sections- Aided students in mastering basic and intermediate MS Excel and MS Access concepts such as pivot tables, lookup functions, IF statements, relational database best practices, and queries- Answered student questions about course material and provided constructive feedback on projects during weekly office hours- Coordinated a team of 8 peer tutors to support the in-classroom learning process

- Collaborated with professor to facilitate lectures and grade assignments for a brand management course with 20 students- Enhanced student learning by hosting office hours, mentoring student teams, and offering actionable feedback on assignments- Assisted in the preparation of lessons related to a variety of brand management topics, including product portfolio management, market research, interpreting P&Ls, developing buyer personas, etc.

- Interned on the team responsible for overseeing all paid social media activity across Thomson Reuters- Built and executed paid social media campaigns using LinkedIn and Facebook’s ad management platforms- Utilized Excel to allocate campaign spending, optimize ad sets, and identify underperforming creative- Developed a program using macros and VBA to automate process of tracking ad spend, improving task efficiency over 99%- Analyzed and classified over 1500 pieces of social media ad creative to explore how different design characteristics impact ad performance- Researched and drafted a social media strategy guide to assist Thomson Reuters' newly reorganized LatAm division in adhering to enterprise best practices

- Created all written and visual social media content for FindLaw, a core Thomson Reuters brand with a combined audience of 16,500 followers across Facebook and LinkedIn - Implemented a new organic social media strategy for FindLaw to optimize content, media mix, and tone to best resonate with our target audience, resulting in a 77% increase to post engagement on LinkedIn and a 43% increase to reach on Facebook - Wrote blog posts designed to raise awareness of Thomson Reuters’ products and services and drive traffic to company site - Produced short-form promotional videos using Lumen5 software for use on Thomson Reuters’ social media channels

- Managed social media strategy for three B2C clients and one B2B client in a diverse range of industries, including retail, healthcare, tourism, and professional services, via Facebook, LinkedIn, and Instagram- Wrote and edited blog, social media, and website copy for clients with a specific emphasis on creating audience‐focused content optimized for search engine visibility- Performed analysis of key engagement metrics using MS Excel and SEMRush to quantify success of SEO strategy- Designed branded images and graphics for digital marketing purposes using Adobe Illustrator, Photoshop, and Canva

- Reviewed patient dental records at a practice of over 800 patients, ensuring all records were accurate, properly filed, and compliant with HIPAA regulations- Co-led a patient outreach initiative to identify inactive accounts, resulting in improved patient retention and an increase in scheduled appointments- Led a project to completely digitize and archive over 300 patient orthodontic models utilizing 3M ESPE 3D scanning equipment- Communicated with patients over telephone to coordinate appointments, confirm insurance eligibility, and resolve complaints in a friendly and professional manner