"One of the best gyms in the world" –– Men's and Women's Health.A space where everyone can belong. Where strength is a mindset, not just a number. No gimmicks or quick fixes – just fitness and wellbeing that sticks.Foundry: not your average gym.Bank | Old Street | Vauxhall | North Kensington | Richmond

Embody Fitness is a specialist, results based, Personal Training business concentrating on complete body transformations, injury rehabilitation and performance training for a wide variety of sports and activities.My role is to ensure consistency of performance from a training and nutrition perspective, the education and management of a staff of 20 trainers, across 2 sites, and facilitating the client journey. I am responsible for systemising our entire approach so that we can replicate the outstanding results we achieve across multiple sites in both London and Dubai

Responsible for the provision of all Strength and Conditioning services for this National Division 1 side. This includes all injury rehab, performance coaching and nutritional aspects working alongside the physiotherapy team, massage therapists and 2 additional strength and conditioning coaches.

Get Rugby Fit aims to make available the world of professional Strength and Conditioning and Nutritional information, normally reserved for professional rugby players, to every rugby player of every level in every country!

This is a start up event and I am responsible for all of the content. I have recruited a group of top coaches, nutritionists and practitioners to speak at this event and am directing and editing content.

Responsible for all assessment and programming for all clients who are undertaking lifestyle packages at SP&Co. This includes the co-ordination and integration of nutrition, training, massage, physiotherapy and osteopathy into a bespoke proposition for each member. Also, responsible for the training of staff for the SP&Co academy as well as directing the education for ESPA Life at the Corinthia Hotel, London and Gleneagles Hotel in Scotland as well as for the LUX* Hotel group in Mauritius.

Design and implementation of individualised training programmes for a team of forty part-time players. Training programmes had to be structured to fit in with work schedules, holidays and work trips. Monitoring of a conditioning programme, achieved by visiting small player groups in their own gymnasiums on a regular basis. A small number of players were full time and so a weekly schedule was implemented which incorporated a more comprehensive training programme for these players. Design of a comprehensive nutritional education pack which included personalised dietary advice according to the needs of players (fat loss, mass gain etc). Effective communication with the club physiotherapist to make effective use of the small amount of contact time available to rehabilitate players back to full fitness.

David Haye, Professional Boxer - designed and implemented a periodised training programme which was carefully prepared so that David created lean muscle mass in order to stay under the Cruiserweight limit under which he was fighting at the time.Oliver Wilson, Professional Golfer - designed a training programme that could fit into his heavy playing schedule and which had the specific remit of increasing power while also strengthening a number of areas post injury. At the end of the season with which I worked with Oliver he finished eighth in the European Money tables and was selected for the European Ryder Cup Team.Joe Worsley, Rugby Player - I worked with Joe to assist his rehab from injury post World Cup 2007. The remit was to improve strength levels in the injured area so that he could return to play.Middlesex CCC - As fitness coach for two seasons I was responsible for strength and conditioning programme design and implementation as well as working closely with the physiotherapist to keep players fit during a punishing season where they played five days in seven.James Cracknell, Rower and Adventure Racer - designed and implemented a structured programme for James's attempt to win the South Pole Race in 2009 as part of Team Qinetiq. The team eventually finished second on this four hundred and fifty mile, thirty+ day race.

Responsibility for the day to day running of the fitness department at this cutting edge 30,000 sq ft fitness facility in the centre of London. Accountability for the upkeep of four floors of fitness equipment as well as the management of twenty personal trainers and conditioning coaches including rota's, payroll, discipline and staff development. Full control over monthly budgets which had to be divided between staffing, provision of over one hundred studio classes as well as the maintenance and upgrading of all fitness equipment. Design and implementation of staff education programmes to retain staff in a notoriously transient business. Development of the personal training business by educating members as well as designing effective promotions and marketing strategies.