Lead a team of 25+ managers to design and implement data & analytics capabilities needed to transform and support Business and Operations• Transformed the Business Fiber and Mobility reporting process by creating a Seller Dashboard by Product which drives seller performance across all channels and segments; ranks seller performance and connects result to compensable products. Manage the sales pipeline from Issued to Billed analyzing attainments and processing times.• Lead all executive reporting and attainment reporting across all Business Operations and Segments. Includes the design and execution of best-in-class dashboards and scorecards to bring on-time, accurate visibility into sales organizational and seller performance.• Lead weekly executive communication for drill-down on results and key actionable takeaways; Manage all Business Product reporting across the Fiber and Mobility products to align results, outlook, and attainment. • Developed campaign scorecards to measure effectiveness based on Key Performance Indicators (KPIs) and aligns activities to business strategy and allows teams to monitor their progress towards goals. Drive strategy and content for sales tools.

Led team of four managers in the production of sales metrics, compensation reporting, and revenue planning. • Created new planning and forecasting process across 10 segments and 22 markets. Managed end-to-end channel sales forecasting process and directed a detailed revenue report of 22 revenue drivers to the Wireless Business.• Supervised strategic development and direction for 6-year planning cycle for AT&T Mobility Business Services. - Guided Senior Leadership (Officer Team) through Consumer/Business Mobility target setting; drove accountability down to all levels of organization, from Product to Segment to Market; and provided analysis on product mix, subscriber growth, and key revenue assumptions. - Developed ABS leadership scorecard, highlighting product launches, industry trends, and forecast metrics.• Performed marketing promotions and offer analyses and advised management on sales and revenue impacts, including pricing, communication, launch information, and impact analysis. - Guided leadership on the Mobile Share Value plan launch each February, including impact analysis studies on revenue, sales, and expense.• Established the Quota process to set sales targets across the 22 U.S. markets to meet annual revenue and sales objectives. Lead financial analysis, planning and forecasting for Liability, Segment, Market, and Product.

Led Marketing Operations and Strategic Planning for a significant set of New Business Applications across the AMS- Business Unit, directing the strategic plans and driving the activity associated with revenue analysis and forecasting. - Established performance management routine for the products, and led the Strategic Operations to highlight timelines, product launches, risks, revenue, pricing and product development.- Drove the initial development and planning structure of 70+ Mobility Solutions products. Designed templates and processes to solicit inputs and facilitate consistent outputs. Implemented framework throughout the organization, aligning priorities and monthly plans. - Successfully completed massive initiative that included managing products across the finance, marketing, and products teams, and developing a plan that interlocked at the liability, segment, and product levels. - Directed Capital initiatives for prioritization, ranking, and approval across the AEMS Business organizations. - Created detailed annual Outlook and an Executive summary showing results and outlook by segment. Provided first ever detailed ARPU and revenue outlook at each of the sub-type categories to identify key drivers and risks.

• Managed Business Mobility Product Planning, setting overall targets and aligning revenue targets across expansive set of cuts, including Segment, Voice/Data/Integrated, Liability, Technology, and Region/Market. • Developed multi-year Business plan consistent with ABS Leadership top level targets and interlock with Data Product leaders. Developed planning processes to create a consistent basis for reviews across the organization.• Led Sales Interlock planning and results reporting at market level across each of the regions. Managed all efforts and discussions to interlock Business subscriber plan with each of the VPGMs by Channel, Liability, and Segment. • Prepared the Operation Reviews with Senior Leadership at the Business level and for each Segment. Reviews included analysis of results, forecasts, and drivers to the business, including Porting ratios and churn drivers.• Served as single source of all Business Data Services reporting. Coordinated monthly 100+ page Executive reporting summary with interlock and product details. • Led Business Pricing analyses and presentation material for each of the major international and product pricing decisions. Established lifetime revenue and expense impacts of the pricing decision.

• Led creation of the 2004 AT&T Consumer Revenue Plan and identified associated risks and opportunities. • Managed the Quarterly Game Plan initiatives to increase revenue in the first quarter for 2004 by $500M.• Managed business planning process to determine sales, revenue, and profit goals by month for each product.

• Led Sales Maximization initiative to double the Small Law segment growth for 11-20 attorney firms for 2004. • Managed Lexis-Nexis innovation project to develop Law Office Suite, offering attorneys a wide range of superior tools and services. Presented concept to the board, resulting in approval and funding for the program.• Developed portfolio of Lexis-Nexis offerings, including online, DVD, and Lexis Classic, for state and local prisons. • Created and implemented loyalty program for Small Law firms, with goal to reduce cancellations by 10% in 2004