Chris Wiley Email & Phone Number

Anoka, Minnesota, US

• Leadership of the FP&A team that supports the Fox, Bell, Giro, CamelBak, Raskulz/Krash, Blackburn and QuietKat brands.
• Key member of the executive platform leadership team responsible for evolving and executing the brand strategies and three-year financial plan designed to deliver accretive growth.
• Leading the FP&A team in developing the financial planning processes for a fully integrated platform consisting of multiple brands.
• Driving performance management to ensure brands deliver results in the current quarter and year.

Anoka, Minnesota, US

• Leadership of the Finance and Accounting teams that support the Bell, Giro, Raskulz/Krash and Blackburn brands.
• Provided executive brand leadership, responsible for developing and executing the brand strategies that were influenced by financial planning.
• Collaborated with cross functional teams to evolve and elevate the go to market process with a focus on optimizing pricing and product cost reductions to drive improved value creation.
• Evolved and elevated the FP&A function to support business decisions made with cross functional partners.

Portland, Oregon, US

• Leadership of cross functional process improvement teams to drive change and efficiency. Areas of focus included:
• Global gross margin planning program involving multiple brands and regions.
• Long-range financial planning cycles.
• Cash flow forecasting processes to improve accuracy.

Portland, Oregon, US

• Responsible for supporting the Columbia Brand with financial planning and collaborating with the cross functional Brand leadership team to evolve and execute the Brand strategy.
• Connected the Brand strategy with financial plans that are consumer right and deliver shareholder value. Ensured alignment across regions and channels.
• Collaborated with the merchandising, sourcing, supply chain and marketing teams throughout the go to market calendar and demand planning cycles to deliver sales growth and margin expansion.

Beaverton, OR, US

• Responsible for financial planning and analysis to drive efficient utilization of investment dollars in Nike Digital technologies to drive both ecommerce and brick & mortar DTC businesses.
• Partnered with Digital engineering leadership teams to build financial plans aligned with Nike’s Digital strategy. Maintained alignment of plans within a quickly evolving agile development engineering team.
• Developed business cases to support investment prioritization.
• Technology programs supported included both front and back-end web development, seamless omnichannel capabilities, allocation, pricing, and product assortment planning tools.

Beaverton, OR, US

• Responsible for the financial planning of the Wholesale and DTC channels across the Emerging Markets portfolio of territories (S. America, Mexico, S. Korea, SE Asia, Australia, New Zealand, S. Africa).
• Overall coordination of the financial forecast cycle across all territories, leveraging insights to drive cross functional business team actions that mitigate risks and optimize opportunities.
• Collaborated with cross functional teams to develop action plans to ensure that inventory in the marketplace is right-sized.

Beaverton, OR, US

• Responsible for providing financial and strategic planning for the DTC portfolio, driving both long term and short-term optimization of the business.
• Created a long-term financial model for DTC by Territory with guardrails for profitable and scalable DTC EBIT growth, focused on delivering accretive growth.
• Provided financial analysis of owned DTC formats versus partner door options.
• Aligned Factory Store growth plans with territory liquidation requirements.
• Ensured that all new stores and remodels met target ROI thresholds.

Beaverton, OR, US

Interim North America DTC CFO, responsible for providing team leadership to the FP&A team supporting the North America DTC portfolio of doors and ecommerce business.

Beaverton, OR, US

Management of DTC’s sales and margin planning for Digital, Branded and Factory Outlet stores.

Beaverton, OR, US

Management of DTC’s operating expenses, capital investments and demand creation spend.

San Jose, California, US

Provided financial and strategic decision analysis as a member of the product leadership team. Evaluated the impact of proposed pricing and volume strategies on projected revenue, gross margin and factory capacity.

Mba, Finance, General

Ba, History