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Chris Willard is listed as Strategic Comms Partner | Former HBO/Max at Chris Willard Communications, based in San Francisco, California, United States. AeroLeads shows a matched LinkedIn profile for Chris Willard.
Chris Willard previously worked as Strategic Comms Partner at Chris Willard Communications and SVP, Streaming Communications at Warner Bros. Discovery. Chris Willard holds Ba, Communication from University Of Science And Arts Of Oklahoma.
I am a creative and ambitious strategic communications leader who drove successful PR strategies for every aspect of HBO’s business, guiding the culture-defining brand through the turbulent streaming revolution, as new technologies and challenger brands disrupted traditional business models and the way we consume entertainment. For more than 15 years, I’ve steered the conversation at the intersection of culture and technology, working with senior executives across product, tech, marketing, research, data science, AI/ML, content strategy and other disciplines to launch new brands and evolve legacy brands without diminishing their hard-earned reputations. At HBO, I launched TV shows, streaming services, VR games and experiences, AR lenses, voice skills, branching narrative tech, live fan experiences, a global concert tour, Super Bowl commercials and hundreds of consumer products that cemented HBO’s status as the go-to brand for curated, prestige television and turned shows like Game of Thrones into global phenomenons. In 2023, I led the successful PR roll out for the rebranded Max streaming service, working closely with Warner Bros. Discovery’s streaming leadership team across the U.S., Latin America, Europe and APAC to set the stage for the new brand and improved product experience. My leadership during this period of rapid growth and change was a key influence in evolving a legacy entertainment business into one of the leading streaming players across the globe, giving him a unique perspective into how technology transforms business. I’m excited to build on this experience by working with brands who are charting a vision for the future, brands who are developing unique and exciting ways to evolve their businesses amidst disruption, and, in this new era of automation, brands who are finding the right balance between human and machine to drive innovation, educate and empower workers, and unlock value across their organizations.
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San Francisco, California, United States
Chris Willard Communications is a San Francisco-based strategic communications consulting firm servicing clients at the intersection of culture and technology. CWC offers hourly consulting, narrative development, launch campaigns, media training and crisis communications.
Los Angeles, California, United States
-Led communications roll out in support of the launch of Max, a new app that combined the best content from HBO Max and discovery+ in a new user interface and built on a new tech stack.-Worked closely with execs in Europe, Latin America, and APAC on global strategy to ensure discipline and messaging consistency.
Los Angeles, California, United States
-Spearheaded communications strategy for WarnerMedia’s DTC business unit, partnering with HBO Max leaders and comms leaders globally to position HBO Max as an innovative, industry-leading streaming platform.-Provided executive support and developed positive PR narratives for multiple in-org teams, including product experience, marketing, in-app editorial.
Greater New York City Area
-Developed workflows and processes to enable collaboration across HBO, HBO Max, and T-nets PR teams, including redesign of press release templates, streamlining of all press lists, management of festival, panel, and industry opportunities, and creation of team dashboard containing key departmental assets and info.-Ran PR efforts for DTC tech team.
Greater New York City Area
-Oversaw corporate communications strategy and issues management for HBO’s consumer marketing, technology, home entertainment, licensing & retail, and multicultural marketing divisions. -Spearheaded PR launches of emerging tech initiatives including AR lenses, VR games and experiences, and Voice skills, explaining new technologies to reporters resulting in.
Greater New York City Area
-Managed PR launch of Mosaic, an interactive storytelling app from Oscar-winning director Steven Soderbergh reinforcing HBO’s reputation as an entertainment innovator.-Led PR efforts for Home Entertainment and Consumer Products divisions, including for Game of Thrones global concert tour, mobile and console games, books, board games, and alcoholic.
New York, NY
-Oversaw PR strategy for HBO’s Home Entertainment and Consumer Products divisions, generating press and influencer coverage in the United States and United Kingdom for dozens of consumer product releases each year.
New York, NY
-Assisted the Vice President of Program Publicity in gaining media coverage and reviews for HBO series and specials, including Girls, Boardwalk Empire, True Blood, Looking, and Hung.
New York, NY
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Chris Willard works for Chris Willard Communications.
Chris Willard is listed as Strategic Comms Partner | Former HBO/Max at Chris Willard Communications.
Chris Willard is based in San Francisco, California, United States while working with Chris Willard Communications.
Chris Willard has worked for Chris Willard Communications, Warner Bros. Discovery, Warnermedia, Hbo, and Freelance.
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Chris Willard holds Ba, Communication from University Of Science And Arts Of Oklahoma.
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