Chris Willard Email & Phone Number

San Francisco, Ca, Us

San Francisco, California, United States

Chris Willard Communications is a San Francisco-based strategic communications consulting firm servicing clients at the intersection of culture and technology. CWC offers hourly consulting, narrative development, launch campaigns, media training and crisis communications.

Los Angeles, California, United States

-Led communications roll out in support of the launch of Max, a new app that combined the best content from HBO Max and discovery+ in a new user interface and built on a new tech stack.-Worked closely with execs in Europe, Latin America, and APAC on global strategy to ensure discipline and messaging consistency.

Los Angeles, California, United States

-Spearheaded communications strategy for WarnerMedia’s DTC business unit, partnering with HBO Max leaders and comms leaders globally to position HBO Max as an innovative, industry-leading streaming platform.-Provided executive support and developed positive PR narratives for multiple in-org teams, including product experience, marketing, in-app editorial, growth marketing & engagement, and data science.-Oversaw social PR strategies, owning @HBOPR on Twitter and @InsideHBOMax on Twitter and Instagram allowing for guidance and control of brand perceptions on social media platforms.-Managed crisis communications around HBO Max platform crashes and consumer complaints ensuring consistency between press and consumer comms.-Partnered with executive leadership and brand marketing team to provide strategic guidance around how and if the company should engage on social issues (e.g., BLM, Stop AAPI Hate, Roe v. Wade).

Greater New York City Area

-Developed workflows and processes to enable collaboration across HBO, HBO Max, and T-nets PR teams, including redesign of press release templates, streamlining of all press lists, management of festival, panel, and industry opportunities, and creation of team dashboard containing key departmental assets and info.-Ran PR efforts for DTC tech team, including press narrative for DTC tech head timed to launch of HBO Max.

Greater New York City Area

-Oversaw corporate communications strategy and issues management for HBO’s consumer marketing, technology, home entertainment, licensing & retail, and multicultural marketing divisions. -Spearheaded PR launches of emerging tech initiatives including AR lenses, VR games and experiences, and Voice skills, explaining new technologies to reporters resulting in positive coverage of key launches.-Headed PR efforts for #ForTheThrone, the Game of Thrones final season marketing campaign, including Super Bowl commercial, SXSW experiential activation, pro-social partnership with American Red Cross, global scavenger hunt, and partnerships with consumer brands: Adidas, Oreos, John Varvatos, and Johnnie Walker.

Greater New York City Area

-Managed PR launch of Mosaic, an interactive storytelling app from Oscar-winning director Steven Soderbergh reinforcing HBO’s reputation as an entertainment innovator.-Led PR efforts for Home Entertainment and Consumer Products divisions, including for Game of Thrones global concert tour, mobile and console games, books, board games, and alcoholic beverages, tripling licensing revenue as the series soared in popularity globally.

New York, Ny

-Oversaw PR strategy for HBO’s Home Entertainment and Consumer Products divisions, generating press and influencer coverage in the United States and United Kingdom for dozens of consumer product releases each year.

New York, Ny

-Assisted the Vice President of Program Publicity in gaining media coverage and reviews for HBO series and specials, including Girls, Boardwalk Empire, True Blood, Looking, and Hung.

New York, Ny

• Reported, wrote, and fact checked articles for People Magazine and People.com• Oversaw creation of a daily calendar assigning writing/editing shifts for People.com