Chris Williamson Email and Phone Number
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Brand builder and team leader. Performance marketer skilled at analyzing large datasets to separate the signal from the noise. A recognized manager-of-managers with experience in brand strategy, PR, digital, and advertising on both agency and client-side. Effie & CMA winner. Former varsity athlete; current cocktail enthusiast.
Civil Pours
View- Website:
- civilpours.com
- Employees:
- 4
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Director Of Sales And MarketingCivil PoursToronto, On, Ca
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Director Of Sales & MarketingCivil Pours Sep 2023 - PresentToronto, Ontario, CanadaReporting into the Chief Commercial Officer and responsible for brand strategy and new business development, as well as crafting and implementing operational best practices. Led the launch of a bottled cocktail consumer brand in Q3 2023, with bottled cocktail sales accounting for 30% of Civil Pours' FY revenue by year end. Successfully won new accounts and grew existing.
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Marketing Director, Brand & OperationsCivil Pours May 2023 - Aug 2023Toronto, Ontario, CanadaReporting into the Chief Commercial Officer and responsible for brand management, as well as developing and implementing operational best practices and commercialization strategies.
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Head Of Strategy, Draftline + ConnectionsLabatt Breweries Of Canada Aug 2022 - May 2023Toronto, Ontario, CanadaContinues to run draftLine Canada's +10 person strategy department, with success in role recognized through elevation to Labatt's Connections leadership team. Leads a group of strategists, community managers, and analysts to drive the growth of Labatt's brands. Works alongside the Connections Leads for Operations, Creative, Media, Data, and Partnerships to deliver integrated, full-funnel campaigns. -
Strategy Lead, Draftline YyzLabatt Breweries Of Canada Nov 2020 - Aug 2022Toronto, Ontario, CanadaRuns draftLine Canada's +10 person strategy department as part of the agency leadership team. Leads a group of strategists, community managers, and analysts to drive the growth of Labatt's brands through best-in-class campaigns, personalization-at-scale, and data capture. Consistently collaborates with innovation, insights, and martech teams. Recognized as a mentor and developer of talent.
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Digital Strategist, Draftline YyzLabatt Breweries Of Canada Dec 2019 - Nov 2020Toronto, Canada AreaResponsible for leading planning at draftLine Canada and managing a team of six direct reports, including analysts and community managers. Have created launch strategies for new-to-market brands and products at Labatt, while also implementing data capture, personalization-at-scale, and communications planning for 10+ legacy brands.
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Digital StrategistOgilvy Oct 2019 - Dec 2019Toronto, Canada AreaResponsible for leading planning on Kimberly-Clark by analyzing client business objectives and challenges to develop strategies and tactics that produce efficient and effective omnichannel campaigns and content. Also responsible for leveraging digital marketing expertise on other client accounts to produce net new strategies or optimize existing platforms and campaigns. -
Content ManagerOgilvy Nov 2016 - Sep 2019Toronto, Canada AreaRoles include managing strategic and tactical planning for Kimberly-Clark and leading content production for Kimberly-Clark by drafting strategies, managing creative teams, and analyzing reporting; leading analytics and research for Destination Canada; conducting research and analysis for new business pitches; conducting research and analysis for existing clients, including Coca-Cola, American Express, Carlsberg, Unilever, and IBM.
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Project Coordinator, Digital & StrategyCitizen Relations Feb 2016 - Nov 2016Toronto, Canada AreaRoles include helping to produce integrated communication plans and tactics for digital and strategy departments; creating digital content strategies, developing and disseminating the actual content; social media community management; research and analytics; and aiding in the development of new business pitches. -
Account ExecutiveCitizen Relations May 2015 - Jan 2016Toronto, Canada AreaRoles included conducting media relations and brand PR for major clients (including Bacardi, Loblaws, and P&G); conducting government relations and corporate communications; conducting media monitoring and aiding in crisis management; and conducting media audits and stakeholder research.
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Project CoordinatorSdi Marketing May 2014 - Aug 2014Toronto, Canada AreaLed SDI Consumer Engagement Team to plan and run promotional events for Woodbine Entertainment Group:• Applied key learnings to constantly improve program and meet/exceed client expectations • Demonstrated creativity and initiative, employing evolving techniques and strategies in field• Tripled the acquisition results from the previous weekend on first weekend working individually Accomplishments recognized through contract extension as Junior Recruiter in HR. -
Membership Services Associate - Sports & Recreation ServicesWestern University Nov 2013 - Apr 2014London, Canada Area -
Compliance AssistantScotiabank May 2013 - Aug 2013Toronto, Canada Area -
Residence AdvisorWestern University Aug 2012 - Apr 2013London, Canada AreaLeveraged strong interpersonal skills to facilitate a foundation for first year student transition and growth; fostered a sense of community on floor; developed and facilitated programming initiatives. Effectively maintained open communication and managed administrative duties.
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Compliance AssistantAgf Management Limited May 2012 - Aug 2012Toronto, Canada Area
Chris Williamson Skills
Chris Williamson Education Details
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Honours Double Major In English Language And Literature & Criminology
Frequently Asked Questions about Chris Williamson
What company does Chris Williamson work for?
Chris Williamson works for Civil Pours
What is Chris Williamson's role at the current company?
Chris Williamson's current role is Director of Sales and Marketing.
What is Chris Williamson's email address?
Chris Williamson's email address is ch****@****ons.com
What schools did Chris Williamson attend?
Chris Williamson attended Western University.
What are some of Chris Williamson's interests?
Chris Williamson has interest in Education.
What skills is Chris Williamson known for?
Chris Williamson has skills like Public Relations, Social Media, Marketing Communications, Media Relations, Marketing, Corporate Relations, Social Media Marketing, Press Releases, Event Planning, Event Management, Advertising, Government Relations.
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Chris Williamson
International Business Development - Solar Plus Storage. Utility, Commercial, Industrial And Agricultural SectorsCanada -
4colliers.com, kpmg.ca, telus.com, invokemedia.com2 +160439XXXXX
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2marketweb.ca, willstransfer.com1 +178070XXXXX
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