Chris Williamson Email & Phone Number

Toronto, ON, CA

Toronto, Ontario, Canada

Reporting into the Chief Commercial Officer and responsible for brand strategy and new business development, as well as crafting and implementing operational best practices. Led the launch of a bottled cocktail consumer brand in Q3 2023, with bottled cocktail sales accounting for 30% of Civil Pours' FY revenue by year end. Successfully won new accounts and.

Toronto, Ontario, Canada

Reporting into the Chief Commercial Officer and responsible for brand management, as well as developing and implementing operational best practices and commercialization strategies.

Toronto, Ontario, Canada

Continues to run draftLine Canada's +10 person strategy department, with success in role recognized through elevation to Labatt's Connections leadership team. Leads a group of strategists, community managers, and analysts to drive the growth of Labatt's brands. Works alongside the Connections Leads for Operations, Creative, Media, Data, and Partnerships to.

Toronto, Ontario, Canada

Runs draftLine Canada's +10 person strategy department as part of the agency leadership team. Leads a group of strategists, community managers, and analysts to drive the growth of Labatt's brands through best-in-class campaigns, personalization-at-scale, and data capture. Consistently collaborates with innovation, insights, and martech teams. Recognized as.

Toronto, Canada Area

Responsible for leading planning at draftLine Canada and managing a team of six direct reports, including analysts and community managers. Have created launch strategies for new-to-market brands and products at Labatt, while also implementing data capture, personalization-at-scale, and communications planning for 10+ legacy brands.

Toronto, Canada Area

Responsible for leading planning on Kimberly-Clark by analyzing client business objectives and challenges to develop strategies and tactics that produce efficient and effective omnichannel campaigns and content. Also responsible for leveraging digital marketing expertise on other client accounts to produce net new strategies or optimize existing platforms.

Toronto, Canada Area

Roles include managing strategic and tactical planning for Kimberly-Clark and leading content production for Kimberly-Clark by drafting strategies, managing creative teams, and analyzing reporting; leading analytics and research for Destination Canada; conducting research and analysis for new business pitches; conducting research and analysis for existing.

Toronto, Canada Area

Roles include helping to produce integrated communication plans and tactics for digital and strategy departments; creating digital content strategies, developing and disseminating the actual content; social media community management; research and analytics; and aiding in the development of new business pitches.

Toronto, Canada Area

Roles included conducting media relations and brand PR for major clients (including Bacardi, Loblaws, and P&G); conducting government relations and corporate communications; conducting media monitoring and aiding in crisis management; and conducting media audits and stakeholder research.

Toronto, Canada Area

• Led SDI Consumer Engagement Team to plan and run promotional events for Woodbine Entertainment Group:
• Applied key learnings to constantly improve program and meet/exceed client expectations
• Demonstrated creativity and initiative, employing evolving techniques and strategies in field
• Tripled the acquisition results from the previous weekend on first weekend working individually Accomplishments recognized through contract extension as Junior Recruiter in HR.

London, Canada Area

Toronto, Canada Area

London, Canada Area

Leveraged strong interpersonal skills to facilitate a foundation for first year student transition and growth; fostered a sense of community on floor; developed and facilitated programming initiatives. Effectively maintained open communication and managed administrative duties.

Toronto, Canada Area