Chris has been in the media industry for over 20 years working predominantly on the media agency side in various capacities for multinational agencies rising to Managing Director of the WPP owned agency Mediacom. During his time with WPP Chris was an active participant in the George Pattison Bates buyback from Cordiant Communications in the UK, as well as the acquisition and subsequent transition of the Mediacom business from Zenith Media. He was instrumental in the successful introduction of Mediacom’s digital & strategic offering and the growth of the agency’s diversified services. Chris is currently managing director of Media i, Australia’s most consumed trade media platform for media agency professionals, comprising over 270 premium large format digital screens across 90+ locations. He is also an executive Board Member of Executive Channel International - a digital communication business with screens in office towers operating in the UK, France, Germany, Belgium and Holland.