Chris Wisson Email & Phone Number

London Area, United Kingdom

Specialists of validated affluent & HNW sample for luxury & wealth market research.Heading up Altiant's international proprietary research function into luxury categories and high net worth individuals.

Remote (Cardiff)

Writing food and drink reports for Mintel for Maternity Cover (see full-time employment period below).

Talbot Green, United Kingdom

With 3 direct reports, I was responsible for working with the trading, merchandising and marketing teams to generate insight and pricing strategies for AFB’s SPAR estate.

Cardiff, United Kingdom

Working with a variety of high profile public and private organisations on brand redesigns and future marketing strategies.

London, United Kingdom

Initially working as a food analyst on snacking markets such as cakes and confectionery, I became the company's alcoholic drinks analyst in July 2012. Both roles involved writing a report on a specific market (e.g. cakes / beer / dark spirits) and two shorter insight pieces monthly which have contributed to the development of many brands and categories. The role involved planning and managing various reports simultaneously, working with various teams within Mintel and an external research team and meeting challenging publishing deadlines.My main successes in the role were:* Setting up and managing Mintel's new Canadian office (see below).* Presenting for senior industry figures at high profile trade events such as the London Wine Fair, Cider Innovation Summit, Spirits Summit, MA300 and judging at the Retail Industry and Publican Awards.* Provide insight for, and regularly quoted in, various national newspapers (F.T., The Guardian) and trade publications such as The Grocer and Morning Advertiser, as well as speaking on radio stations and Bloomberg TV. My analysis is also widely used by respected bloggers and journalists, especially within the beer market.* Work with the sales teams to gain new clients and develop existing relationships with ad-hoc analysis work.* Pioneer several new types of research methodologies in order to present data to clients in new and innovative ways.

Toronto, Canada Area

Responsible for setting up and managing Mintel's Canadian office of 5 staff and overseeing the publication of market research reports. * 6 month secondment.

Oldham/Bolton/London

Employed by Park Cakes, a key M&S supplier, as a full-time embedded resource in M&S Head Office. As a key member of the commercial team, my main roles involved enhancing the business relationship between Park Cakes and M&S, providing full sales performance visibility and weekly analysis for bakery and desserts and merchandising of several categories with a combined weekly sales responsibility of over £1 million.My main achievement in the role was in turning around the sales performance of cake Mini Bites from -20% YOY to +25% YOY, equating to several hundred thousand pounds and achieving record sales numbers for sales, waste and availability. I also helped with the successful launch of several new products to the market and implemented various analyses such as promotional success and regional studies to drive the mutual growth of Park and M&S products.

London, United Kingdom

Part of the Trade Marketing / Key Accounts team whose focus was on the Category Management of off-trade outlets (e.g. supermarkets and convenience stores), and the sales of brands such as Moët, Krug and Dom Perignon. Responsible for data management, budgeting and promotional analysis and responding to requests from across the business in supporting marketing plans and providing brand reports.My main achievements in this role were to significantly improve the promotional funding budgets, re-shape the company's Excel reporting structures and produce informative and insightful work into negotiate a very difficult year in the industry.

Good experience in quantitative and qualitative Market Research and in giving presentations. Successfully worked directly with multinational high-profile clients across fields such as technology, FMCG and consumer services, helping clients to understand their performance and ways to improve market strategies.

Involved liasing with members and offering advice, processing orders and ensuring effective customer service.

Involved teaching English to Italian students of all ages which greatly improved my communication, organisation and presenting skills.