Chris Yan Email & Phone Number

Hong Kong

Global Campaign Planning and Performance Analysis Leader;E2E Campaign Creative Operations;Sales & Marketing Automation Planning, Activation & Analysis

Leading WW Sales Operations programs to support company transformation for Schneider Electric transactional business model, boost business growth by unlocking funding potential & ROI driven: Channel Revenue Management - providing visibility and analytic platform of channel sales and inventory to drive fact based efficiency and effectiveness decisions across different departments and processes;Channel Program and Spend Management: effectively drive channel investment decisions and strengthen sales accountability by providing framework, process, governance and platform enabled visibility in the area of channel bonus, rebates & reward programs.

Lead the Strategic Revenue Management, process & system to ensure the pricing effectivenessLead the Product Portfolio Analysis, Planning and Resources OptimizationLeverage insights to develop pricing strategy and principles for all channels & rangesLead product management team with pricing recommendations for all new product development for diffuse businessSupport business planning managementCreate the following models and processes, then roll out to countries- Ensure pricing execution through regular tracking in the field- Develop trade spend policy, process and system to increase trade spend effectiveness- Develop trade spend management process, tools & measurement to ensure trade spend control & drive trade spendproductivity- Lead the development of channel/account/range/package P&L’s to manage profitabilityHelp countries to set up the commercial finance / price management function for diffuse businessBuild team structure & ensure right talent in placeProvide training and coaching to the country team

Personal Care Store and Hyper/Super Channel, Greater China (Guangzhou)Role Assignment:Financial Controls: Act as the eyes of the company with regard to financial / accounting issues.Financial Analysis:- Perform channel and go to market analysis that identifies business opportunities.- Analyze profitability levels for customer and for company on a quarterly basis. Develop and lead plans toensure profit levels meet both company and customer expectations.- Owner of Trade Fund effectiveness and forecast.- Support the development of sustainable customer systems and process through JVC SystemsLead customer team Strategic Revenue Management via top-line target setting, portfolio benchmarking /recommendation,customer landscape forecast, pricing strategy, promotion effectiveness, etc.Business Planning / Goal Setting: Joint Business planning with key retailer partners (align goals internally andexternally) via joint scorecards with your customers and multiple measures in my sales team (Sales, Share, Volume,MDA effectiveness)Organization Development: Own specific actions in relation to driving the organization and their capability; Got 4 Golden awards and 3 silver awards from National Sales organization for my contribution on “P&G share growth”,“Spend less”, “Collect faster”, etc.Led multifunctional team Personal Care Store business assessment and set up the business support module including targeting,profitability, funding management and promotion mechanisms.Led sales team for CY2010 Joint Business planning with key retailer partners: AS Watson’s, Mannings, Jusco,RenRenLe, Rainbow, A-best, etc.

Commercial Finance Manager - leading P&L planning multiple categories, channels and global accounts; Financial analysis for new initiatives, programs and product sourcing. Cost controller - Site controller, Sourcing analysis & planning, cost planning and analysis, internal control

Oral Care, Greater China (Guangzhou)Role Assignment:Pricing management: owned Oral Care ($410MM of business size) pricing strategy management and monitored pricingexecution in the field.- Productive assortment for ranges from RMB1.9~RMB1,499, with competitive offering for all channels and tiers;- Led brand tactical pricing against structural economics to ensure sustainable growth;Financial Analysis: provided in-depth financial analysis leveraging various financial models, risks & opportunities assessment& financial recommendations for all new products Pricing, Launch & Promotion in Oral Care, Greater China (Mainland, HongKong & Taiwan).Strategic planning: conducted portfolio analysis and by-China geography profitability analysis to set up short-term and long-termstrategies on “Where to play” & “how to invest” in the category till 2012.Business decision making: Led crucial business decision makings (e.g. pricing recommendation, marketing spendingeffectiveness and control, capital investment on production line, etc.) and conducted comprehensive competitive analysisacross category.Achievements:Restructured China/HK/TW power brush pricing strategy, which improved gross margin +8.3% vs. YA without volume loss.Deployed business strategies to the team to deliver the short-term and long term financial goals.Successfully led the launches of new products and new promotion plans across 3 markets. This brought +15% of growth forGreater China Oral Care business in 2007/2008.Played the key role as Finance manager for the integration of Gillette Oral B.Re-defined new pricing strategy and make $70MM business price-up decision to enhance brand’s sales and profits’ sustainablegrowth.Got the company “Best of Best” award for my Oral Care Highly Productive Assortment analysis in 2007Got the company “Best of Best” award for my Oral Care China1+/1/2/3 profitability analysis in 2009

Guangzhou

Role Assignment: Costing Analysis: overview total plant manufacturing expense and lead the plant supply chain to cut down the cost for 5 categories (Hair Care, Oral Care, Skin Care, Baby Care and Feminine Care). Strategic planning: built 5 years manufacturing cost glide path to define the investment and spending model to fulfill the plant expansion. Internal control: responsible for internal audit to ensure all the process going well.

Guangzhou

Role Assignment: Costing Analysis: delivered competitive & cost breakthrough analysis to lead product supply team on the total manufacturing & logistic cost savings for Hair Care, Greater China (Mainland, Hong Kong & Taiwan)  Strategic planning: setup long term cost target to help the category to define winning business model to sustain the business growth Sourcing analysis: led Hair Care product supply team to maximize our site sourcing plan and supply network design. Achievements: Successfully led site sourcing analysis and cost study for new product launch across 3 markets. This avoided +$10MM cost up-charge for Greater China Hair Care business in 2005/2006. Establish sustainable growth model to the team on how to deliver our short-term and long term cost reduction target. Re-defined material sourcing strategy and make a $10MM new capital investment decision to improve brand’s profits and capture future growth opportunities.

Acted as sales team financial manager to provide financial advice and support for all customer relatedbusiness (e.g. Company & customer’s joint value creation Plan, Account Receivables Issues, Budget Control, etc.)Project management: Led a multi-functional team project on the distribution network setup for China business.Forecasting and budgeting: Maintained & control overall South China Division sales teams’ sales volume and trade fundbudget.Financial Analysis: Provided financial analysis & business recommendation for China Business (e.g. Customer cash flowAnalysis, Customer profitability & Value Creation Analysis, etc.)Achievements:Successfully led the customer team to have tremendous growth in Distributor business (now becoming the largest and mostfast-growing division among China P&G)Identified and solved guarantee/payment issues and brought Distributor payment service back to global standard.Helped sales team to fully and effectively utilize their budget throughout the year.Clearly setup the distribution network. Open and develop more than 20 distributors for P&G business expansion. Thebusiness decision has helped the business to have continuous 10 years growth without eroding productivity.