Chris Ye is a Partner at DePIN Institute, where he plays a key role in developing decentralized infrastructure networks, with a strong emphasis on IoT, smart devices, and augmented reality. With over 12 years of experience in the tech industry and a proven track record of co-founding multiple startups, Chris specializes in platform growth, community design, and startup development. He has spearheaded major initiatives in big data engineering, blockchain, and wearable technology. Additionally, Chris is the co-founder of Web3 Galaxy, where he focuses on branding and event management within the Web3 ecosystem.
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Co-FounderWeb3 Galaxy Mar 2022 - PresentDevelop a visual language and brand story with galaxy theme, ensuring consistency across all brand elements.Plan the marketing material including brand book, project deck, and engaging materials, such as brochures and banners, aligning with the galaxy theme to enhance the event experience.Develop and maintain online publicity including, Website Development, Social Media Strategy, Confirm and follow up with speakers, guests and partners to the eventsCurate side events according to the requests of partners and the guests in line with the formality of the events.Cultivate relationships with partners, ensuring mutual understanding of event objectives, and coordinating collaborative efforts.Communicate with confirmed speakers, outlining event details, expectations, and ensuring alignment with the Web3 Galaxy ethos.Internal communication and coordination. Daily company operation. -
Founder/ Creative DirectorThou Design Studio Oct 2018 - PresentShenzhen, Guangdong, ChinaUnderstanding clients' project concepts and formulating a Visual Identity System (VIS), brand strategy, and a practical go-to-market plan tailored to their unique vision.Actively engage with clients throughout the project lifecycle, offering support in naming, branding, marketing, and operational aspects.Host/participate design events to build partnerships and onboard new clients.Communicate with clients and follow up with the process of the project.Lead the production of project exhibitions, overseeing booth design, uniform creation, swag bag preparation, and closely monitoring the overall process. In addition, we act as the marketing arm for clients during events, representing their projects with enthusiasm and expertise.Curate and host events, fostering partnerships, onboarding new clients, and supporting the local production team.
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Brand ManagerSt&Sat Group Dec 2017 - Aug 2018Guangzhou, Guangdong, ChinaDefine a unique brand identity that aligns with ONLYMODE's values and target audience.Participate in planning the concept store layout and design for a seamless and immersive customer experience.Integrate the brand's visual elements into the physical space, creating a cohesive environment.Establish partnerships with media outlets for press coverage, collaborate with suppliers for exclusive product offerings.Engage influencers to amplify brand visibility.Plan and execute professional product photoshoots, ensuring high-quality visuals.Develop marketing materials tailored to different seasons and promotions.Lead the planning and operation of the pop-up store.
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Marketing & Branding DirectorShenzhen Pinlo Technology Co., Ltd Nov 2016 - Nov 2017Shenzhen, Guangdong, China• Develop new brands and product lines for new lifestyle products;• Develop marketing strategies according to customer demand and company strategy;• Cooperate with potential partners (including marketing and promotion agencies) and supply chain, both in China and abroad.
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Partner/Creative DirectorEmie Lab Mar 2016 - Nov 2016Shenzhen, Guangdong, ChinaResponsibilities• Manage the brand direction and marketing department;• Create brand and product promoting strategies;• Supervise the design and production of publicity material;• Director of new media;• Liaise with clients for design service;• Manage the designers and supervise projects.Events• Mar—Jul 2016: emieLab Wednesday Night (regular event, organize and report)• May 2016: Behance Portfolio Event (organize, host and report)• Jun 2016: emie welfare party (organize, host and report)• Nov 2016: Mr. Y (new brand launching event)Design ProjectsBIMADO VI/ID • Bergluft ID • OKAA VI • SCENCE VI/ID • Smartgloves ID • Shellparty VI
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Marketing Director/Overseas Business DirectorShenzhen Inwatch Technology Mar 2013 - Dec 2015Shenzhen, Guangdong, China• Manage the brand direction and marketing department;• Develop brand and product promoting strategies;• Supervise the design and production of publicity material;• Director of new media (social media, website);• Maintain contact with overseas office and foreign clients;• Prepare documents for the foreign market;• Set up several crowdfunding campaigns (overall planning, documents, online management);• For several launch events: overall coordination, communication with suppliers and management, presentation design, script writing, hosting, contact with model management;• Company's exhibition leader for Hongkong Consumer Electronics Fair (Oct 2014), GMIC Beijing (Apr 2015), Shenzhen Clock and Watch Fair (Jun 2015), among others.
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Administrative DirectorGuardian Technology Co., Ltd Mar 2013 - Nov 2015Wuxi, Jiangsu, China• Safeguard enterprise positioning, manage promotional material contents;• Manage the daily operation of the administrative department;• Manage the company's organizational structure/functions of various departments;• Complete all the preferential policies and government declarations;• Supervise the company's finances. -
Planner/CopywriterHangzhou Huanglong Feiyun Restaurant & Entertainment Management Co., Ltd Feb 2012 - Feb 2013
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InspectorNanjing Branch Of National Station Of Petroleum & Natural Gas Flow Measurement Jul 2007 - Feb 2012
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After ServiceNanjing Wuzhou Refrigeration Group Company Jul 2006 - Jun 2007
Chris Ye Education Details
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Nanjing University Of TechnologyElectrical Engineering And Automation
Frequently Asked Questions about Chris Ye
What company does Chris Ye work for?
Chris Ye works for Web3 Galaxy
What is Chris Ye's role at the current company?
Chris Ye's current role is Global WEB3 ecosystem.
What schools did Chris Ye attend?
Chris Ye attended Nanjing University Of Technology.
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