Chris C. Anderson Email and Phone Number
Seattle, WA, US
Chris C. Anderson's Location
Greater Sacramento, United States, United States
Chris C. Anderson's Contact Details
Chris C. Anderson work email
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Chris C. Anderson personal email
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About Chris C. Anderson
I am VP, Head of Content at GreenSlate, a best-in-class software that simplifies and streamlines payroll and accounting for TV and film productions. I am also an advisor for Pepper Content, a company that merges the efficiency of generative AI with human expertise.With over 15 years of experience in digital content, content strategy, and digital media, I have built and led teams, created and executed regional and global strategies, and launched and managed multiple brands and products across various industries and platforms.Previously, I was a Managing Editor at Gong.io, a revenue intelligence platform that helps sales teams win more deals. There, I oversaw the editorial process of content creation and distribution across the marketing department, working with various stakeholders and using tools like Asana, Marketo, and Salesforce. Before that, I was a Managing (and Senior) Editor for Asia at LinkedIn News, where I continued to grow a strong personal brand with over 100k followers after previously being selected as the #10 Top Voice in Media on LinkedIn in 2016. I also have experience in banking, gaming, education, and journalism, working for organizations like HSBC, Hong Kong Esports, Hong Kong Baptist University, Turner Broadcasting, HuffPost, and Business Insider.I am passionate about creating and delivering impactful, engaging, and relevant content that connects with audiences, drives growth, and supports business goals. I am also a career mentor, a lecturer, and a speaker, sharing my insights and expertise on topics such as digital entertainment, content marketing, social media, and career development. I love what I do and I do what I love.
Chris C. Anderson's Current Company Details
Chris C. Anderson Work Experience Details
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Senior Brand Content Strategist Amazon DevicesAmazonSeattle, Wa, Us
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AdvisorPepper Content Nov 2024 - PresentSan Francisco, California, UsPepper is an AI-powered content marketing platform with an expert-led talent marketplace. -
Vp, Head Of ContentGreenslate Apr 2023 - PresentBurbank, California, UsOversee content strategy from executive thought leadership, sales enablement, brand-building campaigns, social media newsletters, email sequences, website redesign copywriting, to digital advertising, the blog, and more. I have been able to work across teams in collaboration with sales, client success, and executive teams to produce engaging and informative content about entertainment payroll and accounting. Also, maintaining oversight around the content brand messaging and quickly adapting to market needs as the entertainment industry has navigated through the crisis of the industry strikes and market headwinds.A few of my key accomplishments:-Two-fold website traffic increase-Drastically improved CTAs and response rates for webinar attendance-Created GreenSlate brand copywriting style guide-Revamped monthly newsletter by expanding the audience, improving open rates, readability and CTR-Improved company LinkedIn page engagement by 150%-Integrated AI as part of content development workflow -
Managing EditorGong Jan 2022 - Apr 2023San Francisco, California, UsAs Managing Editor on Gong’s Content Marketing Team, I oversaw the editorial process of content creation intake across the marketing department. Worked with Product, Customer Marketing, Community, Thought Leadership, Comms and Social Media to ideate, assign, produce, and help distribute content through various stages of the funnel. Worked across integrated campaigns with multiple stakeholders. Product Management using Asana, content analytics measurement using Marketo and Salesforce. A few key accomplishments:-Built and launched an internal editorial process for the marketing team in three months which is efficient, inexpensive, and flexible.-Created a new style and tone guide geared to grow and advance Gong’s content consistency across marketing and all departments. -Targeted different types of content to different buyer and potential buyer personas and measured success. -
Managing Editor, Asia At Linkedin NewsLinkedin Jun 2021 - Dec 2021Sunnyvale, Ca, UsPromoted to Managing Editor for LinkedIn News Asia, overseeing a distributed team, regional editorial strategy, product integrations, community + content creator initiatives and a regional content calendar. Continued work started as Senior Editor to create, build, develop, and execute a strategy for the Pan-Asia region modeled around editorial campaigns, business priority by country, staffing and resource availability, as well as expansion opportunity.A few key accomplishments:-Launched second edition of Top Startups in Singapore and first edition in Indonesia targeting 15mm+ members, resulting in increased member activity and new member activation.-Bylined COVID and career-oriented topics such as leadership and job hopping, which helped grow my Careers Unlocked newsletter to 43k subscribers. -
Senior Editor, Asia At Linkedin NewsLinkedin Dec 2019 - Jun 2021Sunnyvale, Ca, UsAs Senior Editor we launched, managed, and grew the LinkedIn News Asia page to 1.5 million members, with our experimentation resulting in successes replicated on other editorial pages across the world with other regional teams. We embraced an iteration mentality of low time spent with high ROI on effort. I interim managed the India editorial team for five months, curated and wrote relevant news items for Asia-based LinkedIn members, supported brand initiatives in coordination with internal stakeholders across product and communications.A few key accomplishments:-Launched the first LinkedIn Top Companies lists in Singapore, the Philippines and Malaysia in 2021, and the first Singapore LinkedIn Top Startups list and Big Ideas list SEA.-Launched "Making sense of coronavirus" and shifted it into “Careers Unlocked,” focusing on helping guide jobseekers in their career growth aspirations.-Work with external senior leaders, “power creators” and influencers to help elevate their presence on LinkedIn.
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Head Of Content, Retail Banking And Wealth Management, Digital As A Channel, ApacHsbc Jun 2019 - Nov 2019London, GbPromoted from Editorial Lead to Head of Content where I led a team of 30+ across SEO, editorial, value-added messaging, content planning and website development, and product relationship management. My team worked with internal stakeholders across Asia to develop content around product campaigns, customer education and brand building for HSBC in APAC. Integrated Slack for the entire content and operations teams, worked with project management software like Jira as well as digital analytics tools Adobe Insights, Dragon Metrics and HREFs.A few key accomplishments:-Worked with those local teams in Australia and India to improve revenue and customer journey completion rates.-Advised senior bank leadership on cultivating their social media presence on LinkedIn.-Worked closely with data, optimization, and platform development teams to drive best customer experiences on the pre-logon public website, resolving major consumer pain points. -
Editorial Lead, Retail Banking And Wealth Management, Digital As A Channel, ApacHsbc Apr 2019 - Jun 2019London, GbI led editorial for Digital as a Channel (DaaC) in Retail Banking and Wealth Management for the Asia Pacific region.
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Media And Journalism LecturerHong Kong Baptist University Sep 2017 - May 2019Kowloon Tong, Hong Kong, HkTaught a weekly 3 hour course in HKBU MAIJS program on current events and case studies in international news in Fall 2017/2018. Taught "Media Markets" class for HKBU MA Comms department for Spring 2019. -
Chief Content OfficerHong Kong Esports Jun 2017 - Feb 2019Hong Kong, Central, HkConceptualized and created the Game Media Asia brand (under HKES) which comprised multiple video game sites across Asia. I led and managed all content initiatives and regional teams of over 50 people across five countries where I managed in-house staff and freelancers, oversaw digital marketing strategy, and social media paid promotion planning and budgeting. Key accomplishment:-Total audience of over 2.65M fans with peak total network traffic of 4.95 M MAU, and 75 M monthly video views per month. -
Vice President ContentStakk Factory Limited Nov 2016 - Apr 2017Hong Kong, HkWhile at Stakk I led a team of 28 digital content creators, social media managers, video editors and producers to create the most compelling videos and multimedia geared towards millennials 18-34 in Hong Kong while generating revenue through branded sponsored content. -
Vice President Of Editorial And Publisher Relations, UsApester Jan 2016 - Sep 2016Tel Aviv, IlEstablished and managed client relationships with top tier publishers, editors, and writers in the US working with, or hoping to work with Apester’s innovative polling and interactive storytelling embeddable digital product. Involved in high-level, site-wide content strategy and analysis with major stakeholders and decision makers to hands-on training and feedback with all levels of client editorial staff. -
Vice President Of Editorial & ContentPixable (Acquired By Singtel) Jan 2014 - Dec 2015Important player in pivoting the early-stage startup from a social photo aggregation app into a visual-content focused media platform and original content publisher geared towards millennials. This included building a content team of 13 people from scratch covering editorial, photojournalism, video production, and sponsored content. We created a vibrant, supportive, engaging and merit-based work culture focused on bringing the most compelling, timely, and worthwhile content to a mobile-first millennial audience. ▶ Previously Director of Content and Editorial 1/19/14 - 1/1/15**▶ Read about our Pixable journey below. 👇 -
Freelance Writer And EditorSelf Employed Nov 2013 - Jan 2014Writing for: Upwave.com, Dailydot.com, Travel + Leisure
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Senior EditorBusiness Insider Apr 2013 - Nov 2013New York, New York, UsWhile at Insider I developed/edited major feature stories and breaking news across the site, had direct oversight of the entertainment vertical and the Senior Photojournalist, worked on major breaking news, did top line editing and story selection, and set strategy to grow Facebook audience from 60k to 450k followers. Bylines below. -
Senior EditorHuffpost Jan 2012 - Apr 2013New York City, Ny, UsCovered major breaking news events across multiple verticals and managed a small team that embedded with verticals and discovered, wrote, and published viral and trending content. Editorial POC for external partnership, launched new verticals and promoted best practices across the site. -
Senior Travel EditorHuffpost Jan 2011 - Apr 2012New York City, Ny, UsSet editorial style, tone and standards for Huffington Post Travel and AOL Travel. Hired and managed a team of in-house editors, managed budgets, expense reports, and long and short-term calendars. Managed Huffington Post Travel and AOL Travel during and after the AOL/HuffPost merger in 2011.
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Associate Editor, Cnngo (Cnn Travel)Turner (Formerly Turner Broadcasting System, Inc) Jan 2009 - Jan 2011Atlanta, Georgia, UsI managed the CNNGo (now CNN Travel) home page, hired and trained new staff, worked with CNN producers, helped drive CMS development and onboarded and managed international writers and editors.
Chris C. Anderson Skills
Blogging
Editorial
Digital Media
New Media
Social Media
Content Strategy
Editing
Publishing
Copy Editing
Seo
Social Media Marketing
Creative Writing
Facebook
Magazines
Content Development
Copywriting
Public Speaking
Content Management
Multimedia
Advertising
Online Journalism
News Writing
Newspapers
Online Publishing
Video
Ap Style
Web Content
Proofreading
Breaking News
Creative Development
Cms
Writing
Digital Photography
Travel Photography
Leadership
Team Management
Team Building
Journalism
Cross Functional Team Leadership
Team Leadership
Oral Communication
People Management
Content
Content Marketing
Social Media Optimization
Creativity Skills
Time Management
Feature Articles
Social Networking
Freelance Writing
Travel Writing
Television
Photo Editing
Web Content Management
Career Advise
Fact Checking
Feature Writing
Writing Skills
Online Writing
Online Editing
Image Editing
Product Development
Books
Chris C. Anderson Education Details
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California State University-SacramentoEnglish Language And Literature/Letters
Frequently Asked Questions about Chris C. Anderson
What company does Chris C. Anderson work for?
Chris C. Anderson works for Amazon
What is Chris C. Anderson's role at the current company?
Chris C. Anderson's current role is Senior Brand Content Strategist Amazon Devices.
What is Chris C. Anderson's email address?
Chris C. Anderson's email address is ch****@****gong.io
What schools did Chris C. Anderson attend?
Chris C. Anderson attended California State University-Sacramento.
What skills is Chris C. Anderson known for?
Chris C. Anderson has skills like Blogging, Editorial, Digital Media, New Media, Social Media, Content Strategy, Editing, Publishing, Copy Editing, Seo, Social Media Marketing, Creative Writing.
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