Charles Abston Email & Phone Number

Ruskin, Fl, Us

Tampa, Florida, United States

Solar, Energy Storage, Roofing, HVAC Contractor• Ongoing analysis of market trends to implement new sales strategies driving achievement of company objectives through establishing sales targets and quotas for optimal performance resulting in increased overall closing percentages by 62%.• Managed and nurtured the regional sales managers, implementing continuous professional and personal growth strategies and overseeing all aspects of sales including; recruitment, training, coaching and KPI evaluation.• Conducted comprehensive research to identify and capitalize on new business opportunities, spearheading the development of a dealer program and successfully penetrating the commercial and industrial markets to significantly increase annual revenue by 212%.• Built and furthered relationships with our dealer network with more than 60 partners ensuring unparalleled customer service and long-term retention. Aided with conflict resolution with dealers and customers as needed.• Implemented a CRM and KPI evaluations yielding in enhanced operational efficiency by refining the sales process, effectively managing the sales pipelines with our new sales tools and technologies to effectively reduce COA by 41%.• Prepared comprehensive reports on sales data, performance metrics, sales trends, and data-driven decisions directly to the CEO.

Odessa, Florida, United States

Solar, Energy Storage, Roofing, HVAC, Windows, Insulation Contractor• Implemented a comprehensive sales training program leveraging insights from market analysis, producing enhanced team performance and quick company growth recognized in Tampa Bay Business Journal’s Florida Fast 100 at #64 in 2018 and #16 in 2019, and the Fast 50 (Tampa Bay’s Fastest-growing Companies) at #8 in 2019.• Leveraged supplier and vendor product trainings to forecast market demand and consistently surpassing sales targets through utilization of cutting edge technology solutions before the competition.• Facilitated ongoing sales support throughout the entire sales cycle from 1 on 1 coaching sessions, team objection solving collaborations and in-home/ride along evaluations yielding a 30% higher team closing rate.• Managed Salesforce and identified best practices for lead and opportunity dispositions to implement a better follow-up strategy leading to higher conversion rates and lowering COA by 25%• Executed weekly, monthly and quarterly KPI evaluations to identify areas of improvement and implementing corrective actions as needed.

Odessa, Florida, United States

• Leveraged company sales trainings, available product knowledge, and market analysis and recognized as the top sales performer in 2017 with 27% (1.43m) of the companies $5.4m annual revenue.• Performed in-house energy audits for company assigned and self generated leads, designed proposals utilizing the customer’s current electrical consumption, negotiated contracts and achieved a 40.6% closing rate.• Applied one call closing strategies as well as consultative and technical sales strategies adaptively switching between strategies to close sales at the first appointment but also utilized Salesforce to maintain notes and create drip campaigns to maximize the sales potential from every lead.• Exercised cold door to door lead generation and warm D2D during installations and peer mentored team members in self generating leads utilizing D2D efforts.

Tampa, Fl

Automotive Advertising and Marketing Agency• Effectively communicated strategic insights and data-driven recommendations to senior executive team, influencing key business decisions.• Researched available CRM’s and deployed Hubspot, integrating cutting-edge automation for follow-up strategies reducing client COA 71% and driving deeper relationships through effective client communication.• Authored RFPs, negotiated superior vendor pricing and nurtured mutually beneficial partnerships.• Facilitated sales leadership growth utilizing a rotation of the leadership team to lead weekly sales and growth trainings, implemented suggested reading and hosted a voluntary leadership literature group.• Employed leadership from the front strategy actively participating with all levels of the inside and outside sales teams while identifying underutilized talent in the organization to develop leadership from within the organization.• Directed oversight for the entire client portfolio of over 100 accounts in the southeast.

Orlando, Florida, United States

• Directly managed a portfolio of over 30 automotive repair facility clients maintaining and deepening current relationships while building and fostering new relationships.• Completed impactful presentations to existing and prospective clients and formulated winning proposals for RFP bids.• Guided the inside and outside B2B sales teams with mentorship and coaching through KPI monitoring, side by side and ride along evaluations.

Orlando, Florida, United States

• Assembled and grew a portfolio of clients from 5 accounts to more than 20 partner automotive repair facility clients.• Used market data analysis to identify emerging market trends and targeted new income potential and gain market share for our clients resulting in an average 80% YOY revenue increase across all clients.• Assimilated training and strategies to approach potential warm B2B leads as well as targeting clients and utilizing cold calling lead generation strategies to provide presentations, negotiate contracts and secure new accounts.

Orlando, Florida, United States

• Assisted the BDR’s in customer and client problem resolution maintaining long-term relationships across the southeast.• Established and updated a database of SMB clients with detailed notes and conversation history to facilitate deep meaningful relationships.• Applied consistent inbound customer support applying learned skills and company values to build and maintain relationships. • Attended voluntary professional development and sales trainings offered by affiliated company vendors.• Participated in the company leadership and sales trainings lending library for personal and professional growth.

Orlando, Florida, United States

• Led the Orlando market in overall quarterly sales 3 quarters in a row with 37% higher sales volume than the closest team member• Canvassed door to door to identify and engage potential clients, effectively presenting the value proposition of a pre-paid annual maintenance contract and completing one call closes.• Pursued opportunities for team building and leadership responsibilities by offering side by side peer reviews and on the job training for new hires.• Attended sales training workshops provided externally from the organization to obtain sales strategies, knowledge, and overall more closing skills.