Chris Francis Email & Phone Number

Bellevue, WA, US

• Optimized customer purchase process for an online store, including fraud and identity verification. Reduced customer dropout and increased purchase rates by 23% and 17%, respectively.
• Reviewed existing product portfolio for online retail operations to identify strengths/weaknesses and optimize future strategy. Conducted market and competitor analyses to define current and future opportunities for.
• Recommended and implemented strategy for global online company to enable switch to a new card acquirer; saving 27% annually in costs. Extensive engagement with technical and product release groups.
• Set up fraud and chargeback review team for gaming company to reduce front and back end losses by 37%.
• Implemented and optimized a new internal/external e-commerce risk process for major retailer. Increased online revenue by 18% and reduced credit card fraud by 34%.
• Assessed existing online strategy for EMEA; built a comprehensive business case for future strategy, including acquisition strategy and strategic alliances/partnerships.

London, GB

Advisory Partner on e-commerce projects, online product strategy, payments, risk, and fraud.

Redmond, Washington, US

• Created strategy and led team responsible for global risk and loss mitigation for over 30 Microsoft businesses such as Xbox, MS Points, Ms. Store, MSN and Hotmail; billion-dollar businesses covering 80+ countries.
• Set up and managed a team with strategic responsibilities covering online business operations and risk, payments strategy and operations, risk/fraud management, customer dispute resolution, and collections.
• Led team to assess risk and fraud solutions, internal and external. Integrated external fraud solution to complement internal risk engine and optimized scoring and manual review processes. Reduced fraud and chargebacks.
• Reduced overall budget spend by 37% by actively managing costs and renegotiating vendor contracts.

New York, NY, US

• Responsible for all product payment relationships, including online/offline payment partners, as well as other e-commerce, risk/fraud, and billing vendors.
• Led evaluation of new vendors; including RFI/RFP evaluation, financial modeling, developing business cases, conducting due diligence, and contract negotiation, as well as ongoing relationship management.
• Negotiated over $20MM in ongoing yearly operating cost savings, a 36% reduction

Frankfurt Am Main, Hessen, DE

• Developed and executed the overall global online and marketing strategy for The WM Company.
• Researched and launched products with total revenues of $100MM+ per annum.
• Led cross-functional Internet Strategy Group and successfully launched a new e-commerce site that added $18MM annually in incremental profit.

Edinburgh, Scotland, GB

• Headed teams initially in the Retail Bank, and then the International bank to launch innovative products to acquire new customers and increase revenue.
• Led team that developed and launched all retail savings products for the bank. Ongoing launches on a quarterly basis, partnering with Treasury and bank branches to increase customer base by 23%.
• Responsible for a team that spearheaded the launch of a new US-based online bank and an online Asian private client brand.

Worldwide, OO

Managed and recommended value-maximization strategies for distressed companies including a major bank, several hotels and bars, golf courses, and property companies.

Mba, Business

Bsc, Economics, Accounting & Finance