Chrisa Hickey Email & Phone Number

Hoffman Estates, Illinois, United States

Product Manager with the Advanced Repair Technologies team.

Virtual

CollisionLink product owner. Supports the delivery of quality software solutions through market research, product development and rollouts, and ongoing sustainment for assigned products with the support from management. Manages business processes and assigned external relationships with the support of others.Conducts market research including customer surveys, one-on-one customer interviews, and competitive analysis with guidance from management. Monitors customer feedback and provides consolidated tracking and reporting of market needs. Develops product requirements with management support and works on a daily basis with Technology teams to prioritize and implement requirements, do customer market testing (validation), perform user acceptance testing, and launch the requirements.Puts together execution plan with management help and coordinates efforts with various functional areas (marketing, customer-facing, billing, etc.) to roll out new products or enhancements and drive customer satisfaction.Partners with sales, customer success, and marketing organizations to devise programs to increase customer sales and decrease cancellations.Prepares reports and analyzes product and customer data.Delivers presentations at speaking engagements to drive customer awareness of product capabilities and new customer initiatives.Supports assigned external relationships with OEMs, third parties, and other external industry professionals.

Virtual

Served on the sales team to design and implement sales strategy for several B2B SaaS solutions. Acted as liaison between product management and sales teams. Managed cross functional teams to implement complex solutions.Managed accounts worth $37 million in annual revenueIncreased revenue from existing accounts by 18%

Hoffman Estates, Il

Served on executive team to direct strategy, planning, and execution of eCommerce, integrated marketing efforts, and major seasonal campaigns. Managed a team of 18.Managed merchandising, promotional, and experiential efforts on kmart.com, resulting in $3.7 million in weekly salesDeveloped gamification in store app and in-store components during Back to School and Holiday, resulting in a 20% increase in app downloads Managed public relations, store and community events, agency relationships, and brand launches for Back to School and Holiday, resulting in a 1000% increase in digital impressions and a 17% increase in in-store sales

Chicago, Il

Contract position directing eCommerce product management and digital marketing functions with P&L responsibility for 14 sites across US and EMEA.Launched 14 eCommerce websites on a single, integrated platform, resulting in operational savings of $3 million annuallyManaged a team of 50 across five countriesImplemented a digital marketing strategy including social, SEO and SEM that increased traffic to eCommerce sites 12% and lowered CPC by 9%

Chicago, Il

Contract position directing eCommerce product management and digital marketing functions with P&L responsibility for 2 B2B brands, in automotive and fasteners.Launched 2 eCommerce websites on a single, integrated platform, the company’s first eCommerce effortDeveloped and implemented a digital brand strategy including social, SEO and SEM that brought up to 3,500 unique visitors a day to the new sites, in the first 30 days

Hoffman Estates, Il

Led the eCommerce and digital marketing strategy and efforts for Sears Home Services division, including commercial sales, appliance repair, home improvement, and cleaning services. P&L responsibility for $147 million in annual sales.Led the strategy and development of searscommercial.com, selling appliances and fixtures to commercial clients, resulting in $37 million in sales in year oneLed the digital marketing efforts to increase leads for home improvement and in home cleaning services, resulting in a 21% increase in leads year over yearIntegrated scheduling of appliance repair services into sears.com, resulting in a 37% increase in service call leads

Rochester, New York

Set product strategy and defined and developed new SaaS products to meet articulated strategy. Identified and built business development opportunities while managing potential and existing partner relationships. Managed corporate marketing opportunities and product identity processes. Established and led a cross-functional team to develop and launch new technologies. Company sold to Mitchell International.KEY ACCOMPLISHMENTS:• Managed development, launch and digital marketing activities for SceneExchange.com, a social media and commerce exchange focused on auto collision repair.

Chicago, Il

Independent Consultant Consulted with several companies in the automotive value chain, both for profit and non-profit, specifically with rationalizing technology strategies, generating clear value propositions and articulating the business benefits of technical products, clarifying market and customer needs, and translating these into product requirements, building and developing cross-functional teams, and launching eCommerce sites to market. Hired by my client, Scene Genesis, Inc.

Director of Product Management Set product strategy and lead product management functions including product lifecycle management for three automotive product lines and 15 products. Lead a team of 15. Key responsibilities included managing product line life cycle activities, from business justification through tactical activities, specifying market requirements for current and future products through ongoing research with customers, prospects and non-customers, consulting with Executives, Sales and Market Directors to create marketing strategies through understanding of market and customer needs, satisfaction drivers and performance requirements throughout the value chain, benchmarking competitive products to identify sources of competitive advantage, driving the solution set across supporting teams through market requirements, functional and non-functional requirements, contract and pricing, and product positioning, development and implementation of company-wide go-to-market plans through execution, and contributed articles on industry issues to corporate and industry publications.

San Diego, Ca

Director of Product Management Focused on inter-enterprise web-based workflow and imaging solutions enabling the automotive P&C Claims settlement process. Mitchell International acquired Ensera in. Increased revenue of the product line six-fold in than 2 years. Key responsibilities included managing product line life cycle activities, from business justification through tactical activities, P&L responsibility for the complete product line, performing consultative sessions with customers and prospects as a professional service/sales support, specifying market requirements for current and future products through ongoing research with customers, prospects and non-customers, developing product strategies through understanding of market and customer needs, satisfaction drivers and performance requirements throughout the claims value chain, benchmarking competitive products to identify sources of competitive advantage, driving the solution set across supporting teams(including Development, Service, Sales, Quality and Marketing Communications) through market requirements, contract and pricing, and product positioning, development and implementation of company-wide go-to-market plans, leading a cross-functional team through execution, and supporting sales and account management in securing new sales opportunities, managing customer requests, and RFP responses.

Norcross, Ga

Served as the business unit manager for The Americas for an International team managing SaaS solutions. Successfully transitioned over 80% of a large customer base from a product being discontinued to its next generation replacement. Responsibilities included P&L responsibility for all software and hardware product lines, product management responsibilities including product business justification, life cycle management and market requirements definition, marketing communications activities, including product positioning strategies, sales collateral and press releases, planning, organizing and facilitating customer focus groups and JAD sessions, sales and delivery of IT consultative services to collision shops, including the business justification, design, installation, trouble-shooting and assessment of collision shop management systems, and participating in worldwide product management team for the definition and development of new products for the industry.

Bachelor Of Science (B.S.), Marketing, 3.8

Bachelor'S Degree, Expository Writing

Activities and Societies: Resident Advisor, Concert Choir

Education record