Chris Hernandez Email & Phone Number

Loma Linda, Ca, Us

• Plan, execute, and manage key components of acquisition campaigns including paid search (PPC), paid social, display ads, remarketing, YouTube ads, audio streaming, conversion rate optimization, CRM, channel attribution, and dashboard reporting.• Measure and optimize a two-million-dollar media budget across digital and traditional media channels via funnel and conversion analysis to maximize efficiency and exceed campaign KPI’s.• Foster media innovation by improving stakeholder engagement, defining strategy, improving technology, building tools, defining metrics, developing funnels, frequently A/B testing and openly sharing results.• Partner with Account Executives, Business Analysts, Design Teams, Brand Managers, and External Agencies to build and develop a media measurement and testing framework to ensure accurate tracking to evaluate value through analytics for campaign optimizations, to identify opportunities, and to exceed campaign goals.• Create data visuals (dashboards) for our Account Executives to view KPI’s and assess performance of their marketing campaigns in real-time. Also, developed a quarterly dashboard for VP and C-level executives that reported on contribution margins (net ROI) every quarter.

Loma Linda, Ca, Us

- Managed an advertising budget for our health care service lines with a focus on promoting our Proton Therapy Center for Prostate Cancer treatment. Successfully achieved a 200% net return from search advertising spend and 90% net return on display advertising spend.- Launched digital advertising campaigns on search, display, and social mediums to support a new service line (Neuropathic Therapy) that generated over 1.8 million in incremental revenue in two years for a 1,500% Return on Ad Spend. - Planned, optimized, and implemented organic and paid digital marketing activities that include but weren’t limited to supporting our Cancer Center, Orthopedic, Adult Cardiology and Neuropathic Therapy Center service lines.- Managed campaign projects and monitored performance to ensure cost effectiveness for each service area.- Refined advertising strategies, search engine optimization techniques, and on-page page visual design to maximize the user experience and overall customer experience.

Los Angeles, California, Us

- Increased enrollments that resulted in a 400% ROI for an online university.- Generated over 250 qualified leads per month for a new regional college using search, social, and display advertising.- Managed over $6,000,000 in ad spend a year for 10 clients over a variety of verticals.- Continually performed A/B split testing to improve landing page and ad conversion rates and increase ROI of ad campaigns.- Engaged relevant audiences on display networks via Retargeting, Behavioral, or Contextual targeting.

- Served as a digital marketing consultant for clients to help them develop their brand and growth strategies. Used a variety of digital tactics that included email, paid search, organic search, display, social, and CPV/PPV platforms.

- Increased sales by 2 million dollars per year via search marketing efforts for a U.S. based manufacturing client by increasing lead volume from 50 to 500 per month in 12 months by using search engine optimization and pay per click tactics.- Supervised a team comprised of two writers, a web developer, and a graphic designer.- Managed senior-level client relationships and led the development of search marketing tactics, ensuring creative excellence and integration with overall marketing strategy.- Increased revenue by 1 million per year for a corporate events company by improving organic search rankings to increase search traffic and improved our paid search conversion rates- Worked with IS/IT and marketing operation teams to ensure performance of media efforts are tracked and benchmarked.- Developed, optimized and executed growth strategies for our clients based on sales outcomes from media campaigns.

Washington, Dc, Us

Master Of Science - Ms, Information Systems And Technology

Software Engineering

Bachelor Of Science - Bs, Computer Information Systems