Chris Hernandez Email and Phone Number
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I'm a manager of marketing campaigns, data, analytics, and technology.
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Digital Marketing ManagerLoma Linda University Health Aug 2016 - PresentLoma Linda, Ca, Us• Plan, execute, and manage key components of acquisition campaigns including paid search (PPC), paid social, display ads, remarketing, YouTube ads, audio streaming, conversion rate optimization, CRM, channel attribution, and dashboard reporting.• Measure and optimize a two-million-dollar media budget across digital and traditional media channels via funnel and conversion analysis to maximize efficiency and exceed campaign KPI’s.• Foster media innovation by improving stakeholder engagement, defining strategy, improving technology, building tools, defining metrics, developing funnels, frequently A/B testing and openly sharing results.• Partner with Account Executives, Business Analysts, Design Teams, Brand Managers, and External Agencies to build and develop a media measurement and testing framework to ensure accurate tracking to evaluate value through analytics for campaign optimizations, to identify opportunities, and to exceed campaign goals.• Create data visuals (dashboards) for our Account Executives to view KPI’s and assess performance of their marketing campaigns in real-time. Also, developed a quarterly dashboard for VP and C-level executives that reported on contribution margins (net ROI) every quarter.
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Manager - Search Engine MarketingLoma Linda University Health Jun 2014 - Aug 2016Loma Linda, Ca, Us- Managed an advertising budget for our health care service lines with a focus on promoting our Proton Therapy Center for Prostate Cancer treatment. Successfully achieved a 200% net return from search advertising spend and 90% net return on display advertising spend.- Launched digital advertising campaigns on search, display, and social mediums to support a new service line (Neuropathic Therapy) that generated over 1.8 million in incremental revenue in two years for a 1,500% Return on Ad Spend. - Planned, optimized, and implemented organic and paid digital marketing activities that include but weren’t limited to supporting our Cancer Center, Orthopedic, Adult Cardiology and Neuropathic Therapy Center service lines.- Managed campaign projects and monitored performance to ensure cost effectiveness for each service area.- Refined advertising strategies, search engine optimization techniques, and on-page page visual design to maximize the user experience and overall customer experience.
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Sem / Ppc Specialist IiUsim Dec 2011 - Jun 2014Los Angeles, California, Us- Increased enrollments that resulted in a 400% ROI for an online university.- Generated over 250 qualified leads per month for a new regional college using search, social, and display advertising.- Managed over $6,000,000 in ad spend a year for 10 clients over a variety of verticals.- Continually performed A/B split testing to improve landing page and ad conversion rates and increase ROI of ad campaigns.- Engaged relevant audiences on display networks via Retargeting, Behavioral, or Contextual targeting. -
Search Marketing ConsultantInterweb Iq Sep 2010 - Feb 2012- Served as a digital marketing consultant for clients to help them develop their brand and growth strategies. Used a variety of digital tactics that included email, paid search, organic search, display, social, and CPV/PPV platforms. -
Search Marketing ManagerCatalyst Performance Group Jan 2007 - Sep 2010- Increased sales by 2 million dollars per year via search marketing efforts for a U.S. based manufacturing client by increasing lead volume from 50 to 500 per month in 12 months by using search engine optimization and pay per click tactics.- Supervised a team comprised of two writers, a web developer, and a graphic designer.- Managed senior-level client relationships and led the development of search marketing tactics, ensuring creative excellence and integration with overall marketing strategy.- Increased revenue by 1 million per year for a corporate events company by improving organic search rankings to increase search traffic and improved our paid search conversion rates- Worked with IS/IT and marketing operation teams to ensure performance of media efforts are tracked and benchmarked.- Developed, optimized and executed growth strategies for our clients based on sales outcomes from media campaigns.
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CorporalUnited States Marine Corps Jan 2003 - Jan 2009Washington, Dc, Us -
Project ManagerSkinwest Jun 2006 - Jan 2007
Chris Hernandez Skills
Chris Hernandez Education Details
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Claremont Graduate UniversityInformation Systems And Technology -
Launch SchoolSoftware Engineering
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Devry UniversityComputer Information Systems
Frequently Asked Questions about Chris Hernandez
What company does Chris Hernandez work for?
Chris Hernandez works for Loma Linda University Health
What is Chris Hernandez's role at the current company?
Chris Hernandez's current role is Digital Marketing Manager at Loma Linda University Health.
What is Chris Hernandez's email address?
Chris Hernandez's email address is ch****@****ris.com
What is Chris Hernandez's direct phone number?
Chris Hernandez's direct phone number is +190955*****
What schools did Chris Hernandez attend?
Chris Hernandez attended Claremont Graduate University, Launch School, Devry University.
What are some of Chris Hernandez's interests?
Chris Hernandez has interest in Science And Technology, Education, Health.
What skills is Chris Hernandez known for?
Chris Hernandez has skills like Sem, Ppc, Seo, Google Analytics, Online Marketing, Email Marketing, Digital Marketing, Online Advertising, Analytics, Advertising, Wordpress, Web Marketing.
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