Creative with a wink. And guts. And strategy. I make sticky work that builds bold brands and drives real business results.I’ve asked why money is more taboo than sex to spark a dialogue about women’s financial power, applied the core tenets of religion to a wellness brand, and used attitude to wake up sales for a sleepy sour cream dip. I’ve put a fish in a microwave to get people to quit their jobs, made a game show to sell cell phones, and crafted a uterine slumber party to help parents talk to tweens about periods. Time and again, I’ve seen bold, out-there ideas win.I started in design, took a detour to farm in France (an organic vineyard in Bordeaux and a vegetable farm in Dijon—ask me about WWOOFing), then bootstrapped an on-demand gifting startup in NYC just before Amazon Prime Now blew up the space. Later, at Decoded, I helped grow the team from six people in a room to 250 and acquisition. Along the way, I helped evolve our approach to strategic experimentation, using data to uncover what truly drives decisions—not “best practices” but insights that lead to campaigns people remember.I thrive where strategy meets gutsy creative. I’ve worked with big brands and big budgets and helped small brands with small budgets punch above their weight. I’ve crafted multifaceted, adaptable brands that thrive across channels without losing their distinctive edge. And I’ve seen how smart, well-executed creative doesn’t just grab attention—it drives results.Outside of work, I’m the kind of person who uses AI to plan a five-course dinner party that accommodates a whey allergy, a seafood hater, and a pescatarian—without missing the fun. (And yes, it was delicious.)Let’s make something unexpected together.