Lead the team responsible for venue partnerships and activation that make an impact on key issues including poverty, addiction recovery, criminal justice reform, and education.https://standtogethermusic.org/

Led a team launching, growing, and renewing global partnerships with Fortune 500 companies responsible for $85MM+ in total annual investments. Built strong relationships, collaborated to execute custom marketing and business strategies, and drove revenue.Adobe | Bank of America | Coca-Cola | Constellation Brands | DirecTV | Discovery | DraftKings | E&J Gallo | Grupo Salinas | Microsoft | Southern Company | Tiffany & Co. | UnitedHealth Group | Wells FargoBermuda Tourism | Grupo Puntacana | Hawaii Tourism Authority | Puerto Rico TourismREVENUE GROWTH:➤ Negotiated multi-year, multimillion dollar partnership renewals, totaling $270MM+.➤ Client roster increased in 2021 to recognize consistent success – growing accounts by +30% and corresponding revenue responsibility by +70%.➤ Collaborated with 15+ sponsors through 2020 tournament cancellations and no-fan policies, adapting to deliver partnership value that merited retaining 100% of partners and 90% of direct revenue.RELATIONSHIP MANAGEMENT:➤ Built strong relationships with C-suite, marketing, media, business development, shareholder services, product development, and more.➤ Advocated for partners throughout the TOUR ecosystem, and for TOUR business priorities with partners.➤ Helped clients relentlessly prioritize for maximum impact in a complex and decentralized marketplace built on 100+ events across 5 tours in 35+ states and 15+ countries.INTEGRATED MARKETING & MEDIA:➤ Simultaneously guided the B2C and B2B marketing of 15+ partners seeking to connect with golf’s 75MM+ unique viewers and 30MM+ participants, bringing brands to life through media and experiential activation.➤ Created, sold, and implemented media campaigns, brand integrations, and custom content for television, over-the-top (OTT), and digital media, in partnership with internal and external teams.➤ Quarterbacked execution and measurement of $100MM+ in brand and media annual value for tournament title sponsors.

Managed strategic partnerships with NASCAR Official Partners accounting for $30MM+ in annual business. Partnered with the Vice President to renew sponsors, including developing strategy and deal structure, presenting proposals, and successfully negotiating assets and contract terms. Collaborated with cross-functional teams, including social, digital, communications, brand marketing, technology, research, and competition to build brand relationships with "the most loyal fans in sports" and drive partnership business goals.DraftKings | Goodyear | MillerCoors | Mondelez | NetJets | Safety-Kleen | Sunoco | Toyota | UPS

Led day-to-day business relationships with Major League Baseball national sponsors. Consulted partners and stewarded MLB business priorities through all phases of national campaigns, including social, digital, experiential, television, consumer promotions, and loyalty programs.Chevrolet | Firestone | Kellogg Company | Procter & Gamble (Gillette and Head & Shoulders) | SiriusXM➤ Generated $300,000+ in incremental revenue by selling and assisting in the production of a new branded content series supporting the "All-New 2014 Chevy Silverado" product launch.➤ Managed Kellogg initial one-year agreement and provided strategic direction for multi-year, multi-million dollar renewal.➤ Collaborated with partners and MLB Community on charitable platforms delivering $1MM+ per year.

Department coordinator for the marketing team responsible for engaging more people to experience more baseball - creating and executing MLB national brand campaigns and cause marketing, and activating league-wide integrated marketing programs across all 30 teams.➤ Partnered with team lead and agencies on the season-long brand campaign, “MLB Play”. Production included 10+ athletes at 4 filming locations, to deliver digital/social assets and 9 national television commercials.➤ Collaborated with the Arizona Diamondbacks and cross-departmental teams to create the comprehensive MLB All-Star Greening program, touted by Natural Resources Defense Council as the “Greenest All-Star Ever”.➤ Modernized ad approval process for 100+ sponsors, licensees, and broadcast partners by transitioning all from offline method to online system with increased data tracking.

Assistant to the Senior Vice President, Marketing & Communications during the final season at Shea Stadium and opening seasons of the new Mets ballpark, Citi Field. Responsible for support and independent project work in brand marketing, digital, broadcasting, experiential, public relations, productions, and community outreach.