Chris Alberding Email & Phone Number

Little Rock, Ar, Us

I lead the SASE and managed network security portfolio including: Secure Access Service Edge, Security Service Edge, SD-WAN, Managed Network Security (appliance, cloud and virtual network function (VNF)), Intrusion Detection and Prevention, Zero trust Network Access (ZTNA), Remote Access and Endpoint Protection services, Security Information Event Management and distributed denial of service mitigation (DDoS). As the leader of the SASE and security portfolio, my team and I are responsible for the introduction of new lines of services, product lifecycle, and the go-to-market motions for SASE and security services as well as the integration of the security and SASE service ecosystems and drive Windstream's secure access service edge (SASE) strategy. Additionally, we plan, develop and execute effective prospecting and marking plans to increase product penetration and ARPU and drive operational excellence to increase the margins and improve the customer experience of all SD-WAN and managed network security services. In this position I leverage technology vendor partnerships, service provider partnerships and operational partnerships along with internal software development and big data and analytics exposed internally and externally to deliver market leading service offerings.I have had the privilege of building a new end to end product lifecycle management process and a new deployment of AHA to support that process for visibility and discipline for the product team as well as our peer organizations.

Danvers, Ma, Us

Movylo is the leading marketing automation engine for local business owners who want to increase customer engagement and drive more people into their stores, without having to dedicate time every day to use the software. Movylo runs on AutoPilot so you activate it, customize it the way you like and... you can forget about it.Our mission - To help your local business increase the flow of customers into your store and increase your sales, in-store and online.Our vision - To help local businesses, around the world, promote themselves in the same way big brands do with their marketing offices, and without lifting a finger, because local business owners have to dedicate time to their business, not to digital.Does this fill a void in your product suite, are your customers struggling to know what to do with the data or leads your products may be creating? Movylo can help turn leads and information into customers and sales.We offering an amazing partnership programs contact me so you can help your customers grow!

Minneapolis, Minnesota, Us

Built and led a team consisting of product management, product development and product marketing that delivers cutting edge digital marketing solutions to the market from business formation service, logo design, web hosting & design, SEO/SEM, online directory management, email marketing, and customer engagement tools to wholesale marketing technology solutions that power some of the largest telecommunications companies in the world.Key Accomplishments:• In the first 90 days at Deluxe, completed a talent assessment, exited non-performers, found new leaders within the organization, created a vision for the team aligned with corporate goals resulting in improved speed to market, product quality and drove a 21% reduction in SG&A• Led the acquisition and integration of two assets that helped round out the Deluxe Small Business Product Suite and drove a 23% increase a revenue and created two new lead sources for cross-sell / up-sell into other key Deluxe products• Implemented new product management processes, methodology and discipline to ensure quality products and services are delivered to market in a timely, predictable and efficient manner with clear documentation, strong positioning messaging and measurable customer experience increasing NPS scores across multiple products over 12%• Built bridges across internal organizations to drive product successes and speed product delivery to market on an average of 60 days• Played a strong leadership role in the transformation of Deluxe from a siloed organization comprised of three separate companies into “One Deluxe” flattening the management of the company from 8 levels to 4, bringing our leadership closer to our customers and creating organizational synergies allowing Deluxe to reinvest the cost savings into consolidated core systems, improved automation and a direct sales organization focused on customer acquisition and organic growth.

Waltham, Ma, Us

Built and led a powerful product and pricing team, driving long term product vision, new product management priorities, product development processes, product marketing, product lifecycle management and strategic pricing initiatives across the Wholesale, Carrier, Application Service Provider, Enterprise and SMB segments, reporting to the CEOKey Accomplishments:• Introduced a detailed & long-term product strategy & product suite to address Global Capacity’s transformation from a Wholesale provider to a Wholesale and Enterprise Marketplace inclusive of SD-WAN, Managed Services & MEF based Ethernet solutions, resulting in a 23% year over year increase in growth product revenues• Led strategic conversations in over 15 trade shows, speaking on industry panels for SD-WAN technologies, Marketplace Environments, and Security Solutions, resulting a broader recognition of the Global Capacity brand ultimately awarded the 2016 MEF Award for Service Innovation of the year, tied with AT&T• Drove the product roadmap down to the sales segment level to translate into a 17% increase in the revenue forecast & budget with 100% alignment across the sales leads• Hired and developed a team of product management, product development, product marketing, and pricing professionals to deliver on the Global Capacity message of “connectivity made simple” while staying 8% under annual SG&A budget for the organization

Xxx, Us

Created and executed a strategic product roadmap to support the revenue plan set by the Board of Directors & C-Level Leadership that drove new product development and product lifecycle management for $960M in annual revenues across Wholesale, Business, and Residential segment in 17 states, reporting to the CMO Key Accomplishments:• Launched an advanced service product suite including Hosted PBX, Unified Communication, Cloud Contact Center, SIP Trunking, Managed Router and Managed Virtual Wireless LAN creating a $100M revenue stream in under 24 months• Spoke at over 30 community, chamber and industry events per year leading conversations on market challenges, trends, observations, product strategies and best practices that resulted in improved brand awareness and a 33% improvement in customer promoters over 3 years• Launched two customer colocation data centers with Data Center Collocation service offerings leveraging unused real estate in various Central Office properties for minimal investment with maximum revenue resulting in a 3yr ROI while partnering with an industry leaders to offer SaaS & IaaS solutions

Atlanta, Georgia, Us

Led the business to business product vision and revenues in the network service segment of the company reporting the CMO / EVP MarketingKey Accomplishments:• Spearheaded the product integration of four core network service providers (New Edge Networks, Deltacom, OneComm, STS Telecom) gained through acquisitions to create and successfully launch the EarthLink Complete product suite leveraging the best capabilities, features and team members of each of the acquired entities resulting in a $1.1B combined revenue entity with a unified product suite in less than 18 months• Built a new Product Marketing team to create a stronger focus on customer facing product messaging, training and sales alignment, growing annual quarter over quarter sales production by 11% through the introduction of the integrated, nationwide product suite leveraging the EarthLink brand and IP technologies• Introduced and launched a MetaSwith IP Voice & UC Platform serving as the replacement of legacy TMD and ATM integrated voice services exceeding the annual Hosted IP Voice forecast by 19%• Successfully implemented $14M in annual rate increases with less than 1/10th of 1% impact to customer churn

Huntsville, Alabama, Us

Led the product strategy and created a short term roadmap to maintain $320M in annual B2B revenues to during a time of great change and downturn in the CLEC space reporting to the SVP, Product & MarketingKey Accomplishments:• Slashed vendor costs through sharp negotiations to increase product profitability, resulting in an increase in gross margins from 43% to 47% over a 2-year period• Designed and executed a product roadmap delivering the best in class, regional voice and data services with exceptional customer experience index scores utilizing the Net Promoter Scoring system• Successfully designed and deployed an industry leading service called Simpli-Business that combined voice, data, phone systems, multifunction devices (printer/scanner/fax) with a premium, personalized customer support model that allowed customers have an end to end technology solution installed and managed in their small business with no up-front capital expense required and direct person to person, tailored support resources, creating a $3M dollar revenue stream in under 12 months, growing to $9M in the following 18 months• Provided market penetration analysis, market opportunity analysis and strategic direction on where to place sales assets to drive a 6% increase in annual sales results and lowered network costs by $2M annually

Responsible for direct support of a 400 person direct and indirect sales organization and the creation, deployment and life cycle management of sales systems, commission plans, sales performance reporting as well as a referral partner & affinity programs. Reported to VP, Business DevelopmentKey Accomplishments:• Designed, created and launched an in house, web based sales activity tracking tool eliminating the manual reports created by each sales leader through manual inquires while allowing executive visibility in performance metrics• Successfully designed and launched a performance based sales commission plan that funded over performers with under performers creating accelerators for overachievement that resulted in a 3% annual sales production increase and a 14% reduction in annual sales commissions• Implemented a sales performance reporting dashboard giving executive sales leadership real time visibility into monthly sales production compared to quota, forecast and budget

Dallas, Tx, Us

Responsible for the creation of the regional sales operations role and responsibilities for Emerging Markets, creating the template used by the other regions for commission plans, incentive programs, sales contests, sales performance reporting and activity management. Reported to the Regional Sales Director.Key Accomplishments:• Served as the national subject matter expert for regional sales operations managers in the Emerging Markets Organization• Successfully designed and launched a performance based sales commission plan providing accelerators for over performance of quota and decelerators for under performance of quota resulting in 80% of the sales organization achieving 100% of quota or higher in the 1st year• Introduced and implemented a web based sales reporting system and report templates to assist sales managers and sales directors in driving daily, weekly and monthly sales activities

Dallas, Tx, Us

Responsible for customer implementation and project management team supporting $150M in annual middle market sales of voice and data services to customer ranging from $50K MRR to $5M MRR. Provided tier two product support, solution design and customer installation escalation point of contact. Provided product and process gap analysis to the product development teams. Reported to the General Manager.Key Accomplishments:• Rebuilt a team of 40 customer project managers that was experiencing high turnover and burnout; maintained a 5% employee turnover rate over a two-year period by empowering project managers with customer incentives to handle executive escalations to speed issue resolution and allow the project managers to shine for their customers• Successfully implemented and managed more than 150 complex customer installations annually while helping sales achieve a 115% and 117% performance to plan for the years in this role

Dallas, Tx, Us

Accountable for all technology implementation, support and maintenance for the North Texas Middle Markets sales organization. This included desktop support, LAN/WAN support, user training and web application development.Key Accomplishments:• Built an in-house web server along with local web applications to create live reporting of sales activity and remote visibility to the general manager, elevating the branch to #1 in the country for three years running• Taught national IAM's how to implement the online reporting solution in other branches, resulting in being assigned the Western Region IAM team leader.

Maynard, Ma, Us

Contracted to AT&T to complete the replacement and data migration of all end user computer assets for the Western US.Key Accomplishments:• Successfully migrated over 3,300 laptop and desktop users from again devices to new devices without a single data loss• Completed the migration 3 months ahead of schedule, saving AT&T user down time and over $50,000 in project costs

Washington, Dc, Us

Washington, Dc, Us

Washington, Dc, Us

Business Management

Non-Commissioned Officer Training, Leadership