Project managed the merger of Salesforce and Marketing Automation Platforms for several sub brands and business units recently acquired by Dotmatics.- Improved marketing campaign reporting capabilities by implementing a high definition data structure - Brought data to life by building the first multi-modal reporting dashboard in PowerBI allowing for various attribution methodologies and influence metrics- Managed the internal Marketing Operations team as well as various operations and analytics agencies- Led migration from Pardot to Marketo for Dotmatics Platform Business- Planned and managed the consolidation of two Pardot instances and two Hubspot instances for eight Dotmatics sub brands employing both product led growth and enterprise marketing strategies

Led the Marketing Operations function within the org-wide Revenue Operations team.Worked with the CMO and Sales Leadership to build out technology, systems, and processes to support a team of 50 + sales and marketing professionals for a disruptive, fast scaling, legal tech company.- Increased BDR meetings booked by 40% by designing and building new SaaS funnel processes and KPIs to expedite the handoff of Marketing generated leads - Improved campaign feedback, funnel velocity, and conversion data by implementing brand new reporting framework and funnel structure within Salesforce- Scaled marketing efforts with ABM tools such as Demandbase and Drift as well as campaign execution tools On24, Sendoso, Marketo, and ops and analytics tools LeanData, Bizible, and Litmus- Created first integrated dashboards to monitor funnel, campaign, web, and email performance- Increased email engagement through AB testing and improved readability with different email clients- Coordinated web and tech stack migration during the company rebrand from InCloudCounsel to Ontra- Fostered collaboration and shortened campaign turnaround times with playbooks and project management templates to enable the marketing and sales teams

Work with the COO, CMO, and sales teams to improve processes and profit for a SaaS workforce learning company. Develop insightful market intelligence about key industry trends (technology, competitors, consumers, regulatory) and advise leadership of their strategic implications. Design and operationalize marketing model transitions Train marketing and sales teams on new technology and process rollouts. Leverage predictive modeling to forecast marketing production down-funnel. Provide performance analysis for the marketing and sales development teams.- Advocated for, designed, and rebuilt funnel management system to improve lead routing, lead scoring, opportunity creation, attribution, and advanced reporting. The system also streamlined analytics and reporting on multitouch attribution, field history tracking, and full funnel velocity analysis- Built multivariate interactive SQL forecast model for marketing funnel that analyzed conversion data to predict when and how many MQLs would convert to SQLs based on the creation date and channel. Also created ability to execute scenario planning to forecast various go to market plans- Integrated multiple data sources (Salesforce, Marketo, Google Analytics, Google Sheets) into custom dashboards built for executives, management, and marketers- Manage and administer technology vendors including Engagio, Marketo, Salesforce, Triblio, Google Analytics, WordPress, Zapier, and ZoomInfo- Built multi-source, integrated, and automated reporting and dashboards using Klipfolio BI software to provide new insight into campaign and program ROI to executive and field-level teams- Designed and built an account based marketing system in Engagio and Drift including execution and measurement tools- Advised digital marketing team on new website build to ensure attribution and reporting best practices

Managed the tech stack for this enterprise website management and digital marketing cloud software maker. Worked cross functionally with sales, finance, and IT teams to roll out new systems to enable new technology. Evaluated sales and marketing technologies for purchase while negotiating contracts within a $720,000 martech budget. Created sales dashboards and reports for inside sales teams. Utilized SQL language to query sales data stored and manipulated in Google Sheets. - Managed and integrated more than 17 applications surrounding Salesforce and Marketo- Designed and built account based marketing (ABM) system for marketing and sales users; advised sales and marketing teams on effective management of leads, contacts, accounts, and opportunities- Compiled GDPR documentation to comply with EU laws on data protection and privacy and to assure passing internal audits with InfoSec- Developed business case for the migration of marketing automation from Marketo to the Mautic open source solution

Awarded additional responsibility to oversee daily operations for recruiting services, customer success, and talent acquisition. Built scalable business models to support growth into new markets. Developed and created strategies to differentiate LaunchSource in the market. Built team incentive plans, managed burn rate, and oversaw $500,000 operating budget. Maximized ROI of recruiting platforms and job boards such as Indeed and ZipRecruiter. Used Salesforce CRM for customer analytics and as an applicant tracking system (ATS) on the candidate side of the business. - Coordinated development of the new website after gathering requirements from the CEO and the sales and marketing team. Researched keyword performance for search engines to optimize site searchability. Contracted a design company for the build; incorporated marketing automation to feed data into management systems- Implemented and integrated technologies via Zapier to systemize the recruitment process- Built the Company’s first business intelligence dashboard- Wrote playbooks and on-boarding processes to ramp up new hires

Hired into this newly created position soon after startup to develop brand and product messaging for the LaunchSource.com talent acceleration and sales recruitment platform. Collaborated with leadership to define, develop, and execute on GTM strategy. Partnered with Sales and Customer Success to create personas and persona-specific messaging. Developed lead nurture programs and implemented technology to shorten the buying cycle. Generated content for SEO using WordPress.- Wrote sales messaging and email cadences using SalesLoft, Outreach, and Yesware to drive a $900,000 pipeline- Directed migration from Act-On to HubSpot

Managed marketing strategy, analytics, automation, hosting (Bluehost), and reporting for the Western retail channel of a Japanese digital identity and security technology company. Devised and implemented lead generation and sales enablement programs by continually improving the user experience on the website, while also providing the sales team with content to support their sales and customer engagement. Utilized Google Analytics to measure traffic flow and created predictive models based on conversion statistics. Used Moz for SEO, Google AdWords for SEM, and Crazy Egg for optimization. - Led migration from Act-On to HubSpot for automating content to support inbound marketing

PPC Advertising, Marketing Strategy, SEM, and SEO.

Facilities services, janitorial, energy audits, construction, contract editing, brand development, and business growth generation.