Started the Training & Onboarding practice with structured instructor-led and self-guided learning programs. Implemented a Learning Management System (LMS) including RFP, contract negotiation, implementation, and content development. Oversee quarterly employee certification program and report results to management. Supervise and create SGT microtrainings for employees and customers.

Led the onboarding, account development and contract renewals/upsells for a dozen accounts, including Fiat Chrysler, Target, Sprint and Progressive Insurance. Trained customers on platform navigation, consulted on best practices for implementation of KPIs for attribution measurement, and led development of reporting. Collaborated with customer success and product management teams to improve quality of onboarding, implementation of customer needs into development roadmap and prioritization of data partner integrations.

iSpot.tv is a measurement and analytics platform that uses connected TVs to detect ad occurrences in real time and measures their effectiveness in driving engagement and conversion through online and offline channels.Led the onboarding, account development and contract renewals for a dozen accounts, including FiatChrysler, Target, Sprint and Progressive Insurance.Trained customers on platform navigation, consulted on best practices for implementation of KPIs for attribution measurement, and led development of reporting.Collaborated with customer success and product management teams to improve quality of onboarding, implementation of customer needs into development roadmap and prioritization of data partner integrations.

Infectious Media is a UK-based programmatic agency founded to service brands that want to leverage data and technology to enhance their integrated advertising strategy and mine insights that can be leveraged for more effective marketing communications. The company launched its US operation mid-2016 with the intent of growing adoption of the agency’s proprietary DSP.Joined to help build US office through development of a marketing plan, outreach to industry influencers, and collaboration with strategic partners in data, inventory, and tech that complement the agency’s proprietary platform.Provided oversight of strategic and tactical plan development for office’s primary client, Dyson US.Spearheaded agency’s process audit and development of an ownable strategic planning process.Led all hiring, training programs, and employee performance assessments and development.Company restructured in May 2017 and eliminated senior roles in US and Singapore offices to focus on full-service needs in regional markets.

Served customers seeking good service and quality food at a fair price.Excelled in a fast-paced, high-stress environment, regularly scoring 100% on server satisfaction surveys conducted tableside by guests.Sought work within the Darden family of restaurants in order to take advantage of the extensive training program to learn the best processes for customer service.

Joined the department to garner ground-level learning of the retail and beverage sectors.Assisted customers on the sales floor by guiding purchases and keeping an orderly department.Maintained department stock both on the sales floor and in the stock room to ensure adequate inventory with minimal overstock.Established strong relationships with distributors through weekly order-taking and PO processing.Invited to enter management program, but declined in order to pursue the next stage of small business development education.

Part of Publicis Groupe, Spark and Starcom are media agencies within the network that exists to grow clients’ businesses by transforming behavior through uplifting, meaningful human experiences.Oversaw account management and strategic media planning for Avis Budget Group, Fifth Third Bank, iRobot, Nickelodeon, and Orbitz.com, resulting in national and local multimedia campaigns that delivered increased brand metrics, consumer engagement, lifts in sales, and industry recognition.Served as the primary point of contact for clients by providing excellent client service and creative media approaches to drive brand objectives.Led campaign development, activation and measurement across all media types including addressable television, programmatic, native, social, SEM, e-mail and custom content, in addition to more traditional channels.Participated in new business development, resulting in addition of new clients (Nickelodeon, iRobot, Warby Parker Eyewear, Alouette Cheese, and FiLIP smart watch for kids).

Hand-picked to drive innovation across all SMG agencies at the holding company level.Led agency business model development for addressable television marketplace and socialized benefits to advertisers, media vendors, and SMG agency client teams.Oversaw team of four focused on research and acceleration of spending in connected devices and interactive TV channels.Established consistent voice across SMG agencies to ensure prioritization of agency initiatives in emerging media marketplace.Led the design and curation of experiences for over 500 client and agency attendees at the Consumer Electronics Show.

Managed team of five charged with monitoring video landscape trends, evaluating new opportunities, developing best practices for executing and measuring performance, and socializing to clients and agency teams in order to accelerate adoption of digital channels.Recommended appropriate budget allocation and negotiated digital video deals for a dozen agency clients to reach consumers across new platforms.Led analysis and education of benefits of data for improved ad targeting and measurement across media platforms.Participated as panelist at industry conferences and provided support for trade press to evangelize industry adoption of new methods to improve ad efficiency and effectiveness.

Part of Omnicom Group, GSD&M is a full-service advertising agency built on the idea that purpose-based brands that focus on making a difference in consumers’ lives outperform the competition.Oversaw all national broadcast buying for AT&T (including brand re-launch), YellowPages.com and US Air Force.Led agency’s emerging media initiatives as member of agency’s Emerging Media Team.Monitored marketplace and made client recommendations for diversity initiatives including Hispanic, African-American and LGBT.Oversaw internal audit process to ensure adherence to agency best practices and Sarbanes-Oxley.Managed hiring process for national broadcast group.Participated in development and presentation of new business pitches.