Anstice is a boutique, western Canadian-based marketing & communications agency. In my current role as Digital Marketing Manager, I lead all things digital when it comes to helping our clients achieve their goals. This ranges from digital strategy & budget creation, setup, optimization, and reporting for a wide range of ad & analytics platforms, and managing our diverse set of digital contractors to ensure we deliver on-time results.Key Responsibilities● Developing, implementing, and measuring digital marketing strategies tied to client KPIs● Creating digital campaigns with ongoing optimizations and recommendations● Managing digital contractors to ensure strong communication and collaboration between disciplines● Building and presenting professional quarterly reports that communicate clear insights and recommendations to clients and other stakeholders● Facilitating market research projects to provide clients with up-to-date market segmentation & customer preferences● Optimizing website & landing page experiences to result in fewer abandoned carts & more conversions● Transitioning clients from existing GA ecosystems to a GA4Experience● Worked with clients from a wide range of industries: - B2B Tech & SaaS - Utilities - Homebuilder & Land Developers - Transportation● Developed marketing strategies using numerous digital & traditional ad platforms: - Google Ads - Meta Ads - LinkedIn Ads - Spotify Ads - TikTok Ads - Broadcast Television - Radio● Tailored campaign targeting and messaging to diverse target audiences: - B2B IT Decision Makers - Tech Savy Professionals - Young Families Entering Their Home-Buying Journey - Building Loyalty With Existing Customers - Local Geofenced Campaigns - Wide Reaching International Campaigns

● Drive meaningful results for a small network of local businesses● Digital strategy development and implementation● Website and landing page design and optimization

● Actively improve internal and external communications● Utilized Google Analytics to analyze digital strengths and weaknesses● Implemented an online booking widget resulting in higher booking efficiency● Optimize SEM campaigns to target successful online bookings● Revamped online storefront resulting in 15% fewer abandoned carts● Increased monthly newsletter signups by 10% with A/B testing using Google Optimize● Ongoing CMS and online storefront management (Joomla, WordPress)

● Facilitated communication with key media partners (ParkerPR, Postmedia, and Bell Media)● Development and executed marketing campaigns across various mediums (digital, print, radio)

● Collaboratively developed and implemented a corporate-wide market penetration strategy● Collected and analyzed data from 500+ potential new clients● Visualized and presented the findings McAsphalt senior marketing team