📈 I am a marketing professional that is passionate about helping businesses, organizations, and ideas grow. I believe that organizations that empower strategy with meaningful data analysis are able to offer a higher level of value and ultimately stay competitive within their industry.🖥 So far, my career has primarily been focused on digital marketing strategy, execution, and performance analytics. I excel at integrating digital strategies within overarching marketing campaigns and enjoy collaborating with other key stakeholders & departments to bring campaigns to life for the target audience. I have experience marketing on many of the most popular digital platforms (Google Ads, Meta Ads, LinkedIn, Spotify, TikTok, etc.) and to a wide range of industries, demographics, and countries.💡 Outside of work I am passionate about content creation and video games. I run the Tiny Blue Games YouTube channel, which allows me to marry these two passions. The channel currently has 14K+ subscribers and has amassed over 5.1 million views since its inception. To this day I still post videos and host live streams alongside my full-time job.Thank you for taking the time to learn about me! Please do not hesitate to reach out if you want to chat.
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E-Commerce SpecialistEdo JapanCalgary, Ab, Ca -
Digital Marketing ManagerAnstice May 2022 - PresentCalgary, Alberta, CanadaAnstice is a boutique, western Canadian-based marketing & communications agency. In my current role as Digital Marketing Manager, I lead all things digital when it comes to helping our clients achieve their goals. This ranges from digital strategy & budget creation, setup, optimization, and reporting for a wide range of ad & analytics platforms, and managing our diverse set of digital contractors to ensure we deliver on-time results.Key Responsibilities● Developing, implementing, and measuring digital marketing strategies tied to client KPIs● Creating digital campaigns with ongoing optimizations and recommendations● Managing digital contractors to ensure strong communication and collaboration between disciplines● Building and presenting professional quarterly reports that communicate clear insights and recommendations to clients and other stakeholders● Facilitating market research projects to provide clients with up-to-date market segmentation & customer preferences● Optimizing website & landing page experiences to result in fewer abandoned carts & more conversions● Transitioning clients from existing GA ecosystems to a GA4Experience● Worked with clients from a wide range of industries: - B2B Tech & SaaS - Utilities - Homebuilder & Land Developers - Transportation● Developed marketing strategies using numerous digital & traditional ad platforms: - Google Ads - Meta Ads - LinkedIn Ads - Spotify Ads - TikTok Ads - Broadcast Television - Radio● Tailored campaign targeting and messaging to diverse target audiences: - B2B IT Decision Makers - Tech Savy Professionals - Young Families Entering Their Home-Buying Journey - Building Loyalty With Existing Customers - Local Geofenced Campaigns - Wide Reaching International Campaigns -
Digital Marketing SpecialistAnstice May 2021 - Jun 2022 -
Digital Marketing SpecialistAnstice Dec 2020 - May 2021 -
Digital Marketing SpecialistFreelance Digital Marketing Sep 2020 - Jun 2022Calgary, Alberta, Canada● Drive meaningful results for a small network of local businesses● Digital strategy development and implementation● Website and landing page design and optimization -
Digital Communications CoordinatorSwizzlesticks Salonspa Sep 2017 - Aug 2020Calgary, Canada Area● Actively improve internal and external communications● Utilized Google Analytics to analyze digital strengths and weaknesses● Implemented an online booking widget resulting in higher booking efficiency● Optimize SEM campaigns to target successful online bookings● Revamped online storefront resulting in 15% fewer abandoned carts● Increased monthly newsletter signups by 10% with A/B testing using Google Optimize● Ongoing CMS and online storefront management (Joomla, WordPress) -
Marketing AssistantSwizzlesticks Salonspa Jun 2017 - Sep 2017● Facilitated communication with key media partners (ParkerPR, Postmedia, and Bell Media)● Development and executed marketing campaigns across various mediums (digital, print, radio) -
Market Research InternMcasphalt Industries Limited May 2016 - Sep 2016● Collaboratively developed and implemented a corporate-wide market penetration strategy● Collected and analyzed data from 500+ potential new clients● Visualized and presented the findings McAsphalt senior marketing team
Christopher Jackson Skills
Christopher Jackson Education Details
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3.64/4.00
Frequently Asked Questions about Christopher Jackson
What company does Christopher Jackson work for?
Christopher Jackson works for Edo Japan
What is Christopher Jackson's role at the current company?
Christopher Jackson's current role is E-Commerce Specialist.
What schools did Christopher Jackson attend?
Christopher Jackson attended Haskayne School Of Business.
What skills is Christopher Jackson known for?
Christopher Jackson has skills like Adobe Creative Suite, Teamwork, Public Speaking, Leadership, Entrepreneurship, Marketing Strategy, Cross Cultural Communication Skills, Market Research, Google Analytics.
Who are Christopher Jackson's colleagues?
Christopher Jackson's colleagues are Isaiah Turla, Kirstin Szautner, Pilar Nicolas, Paula Bianca Deano, Nika Valdez, Anna-Marie Rogers, Janelwene Inong.
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