Lead Product and Solution Marketing, Competitive & Market Intelligence and Go-to-Market Strategy.

The Stage 2 Capital Accelerator supports early-stage companies in scaling their business, providing capital and hands-on coaching from an unrivaled community of elite go-to-market professionals.

Helping SaaS companies with Strategic Marketing and GTM Planning, Scaling Marketing Teams, Product Launches, Messaging & Positioning, Pricing & Packaging, Persona Research, Industry Marketing, Sales Enablement, Content Strategy, and Competitive Positioning.

Led marketing to help scale company post Series B investment. Responsible for GTM strategy, product marketing, brand, content and audience marketing.

Responsible for leading a team driving Product, Partner and Vertical Marketing as well as Go-to-Market Strategy and Competitive and Market Intelligence. Key member of senior leadership driving GTM strategy and growth from $20M to $110M+ ARR.

I lead all aspects of marketing for Hearsay including product marketing, demand generation, events, content marketing, and corporate marketing.Hearsay offers leading Advisor Cloud solutions purpose-built for financial services, empowering advisors to efficiently and compliantly use social media, websites, text and email to engage with customers, build stronger relationships and grow their business. Its prescriptive technology processes and prioritizes data across digital channels, providing actionable suggestions for advisors on how they should engage with customers next. Hearsay is used by more than 150,000 advisors at the world’s largest financial services and insurance firms.

I lead global marketing, including product marketing, demand generation, events, branding, digital and social media at SupplyFrame.Through our industry leading SaaS-based supply chain products, vertical search engines and specialized online communities, Supplyframe is helping companies and individuals innovate faster and build better hardware. As the premier provider of global strategic sourcing, product costing, and quoting software, Supplyframe gives companies using our SaaS-based solutions an unmistakable advantage in the marketplace.SupplyFrame’s mission is three-fold:o Create meaningful connections between manufacturers, engineers, buyers, distributors and contract manufacturers.o Build tools to help the electronics ecosystem design, source and build great products faster.o Foster communities that promote idea sharing and feedback.

Responsible for managing go-to-market strategy and overseeing execution for entire portfolio of products, services and industry solutions. PROS (NYSE: PRO) is a revenue and profit realization company that helps B2B and B2C customers realize their potential with its Pricing Management & Optimization, Config-Price-Quote (CPQ) and Revenue Management solutions. o Reporting to the CMO and leading an extended team including: product marketing, industry marketing, customer marketing, partner marketing, sales enablement, competitive & market intelligence o Partner with leaders across the business (sales, product, services, customer success, alliances, finance) to set strategy and execute sales and marketing tactics to achieve corporate objectiveso Understand buyer persona needs, market trends and variations between strategic target industrieso Set company and solution messaging and enable sales and partners to effectively tell PROS value based storyo Build go-to-market plans to support and grow portoflio including prioritizing target industries and accountso Partner closely with Demand Generation, Content & Digital Marketing to execute campaigns, drive awareness and demand to fill the pipeline and support the customer buying journeyo Worked with cross functional team to develop and adopt Corporate Executive Board (CEB) Challenger Sale and Commercial Insight sales and marketing approacho Helped rationalize solution portfolio and drove packaging & pricing initiative after two strategic acquisitions and transition to a SaaS Cloud-First GTM approach (from a mix of on-prem and cloud solutions) o Oversaw launch planning for new and enhanced solution offerings - products, services and industry solutionso Hired, developed and mentored a high performing team and established portfolio marketing processes, measurement tools and reportingo Represented the company with industry analysts including Gartner, Forrester, Sirius Decisions The 56 Group and Sirius Decisions

Responsible for product, partner and solution marketing for ServiceSource’s complex solution combining a SaaS technology platform with managed services designed to maximize performance of recurring revenue streams for technology companies. Helped scale sales team from 10 to 50 and grow revenues from $60M to $275M and worked closely with cross-functional team that positioned the company for successful IPO in 2011.o Go-to-Market Strategy – developed and refined go-to-market strategies, covering market and vertical segmentation and prioritization, sales enablement, product and solution packaging, pricing and positioning.o Field Enablement – created and launched full suite of sales and marketing tools including sales presentations, sales training, competitive intelligence, demos, web-site content and field marketing campaigns.o Product Launches – responsible for driving the initial and subsequent market launches of company’s SaaS application for Recurring Revenue Management, Renew OnDemand, in 2012 and several previous product launches for channel, eCommerce, quoting and installed base management applications.o Partner Marketing – worked closely with Business Development, Product Management and Sales to initiate and develop strategic go-to-market partnerships with Accenture and Aria and launch a broader industry alliance for Recurring Revenue Management.

Responsible for managing and growing a team of product managers and product marketing professionals to manage all Sterling Commerce order applications including complex selling, eCommerce, and call center applications as well as distributed order management fulfillment applications. Led a cross-functional team after the Sterling acquisition of Comergent to rationalize our product portfolio strategy, bundling, pricing and packaging.

Responsible for managing a suite of eBusiness and Order Management products as well as participating in product and company strategic planning with the executive team. Managed the complete product lifecycle including market and customer requirements gathering, authoring PRD’s, working with product development organization through functional specification, design, development, testing, and product launch. Worked collaboratively with the corporate marketing team to provide input on competitive intelligence and create and manage content for product collateral including product and sales presentations, white papers, datasheets, and sales tools and training materials. Assisted the sales organization by participating in customer and prospect meetings as a product and functional expert. Lead a cross-functional team on a strategic initiative to launch an on-demand SaaS solution offering.

Oversaw outbound communication of Technology platform group’s features, product roadmap, and overall messaging to customers and internal groups including, other PM groups, sales, sales consulting, and professional services. Coordinated internal and external participation in User Week conferences, tradeshows and internal sales training. Managed Upgrade Beta program to ensure high quality and readiness of the Siebel upgrade process for GA. Led strategic initiative to develop Expert Communities to improve inter-departmental collaboration across multiple product areas.

Identified, qualified and developed Siebel sales opportunities, tracked and reported pipeline for joint product offerings, and delivered $10 million dollar partner influenced sales pipeline. Developed, sold, and program managed over $1 million in partner marketing plans to deliver joint messaging for partners products, including collateral and PR development, and approval.

Conducted in depth customer segmentation and market sizing analysis for software startup focused on Enterprise Profit Optimization software for fortune 1000 manufacturing companies. Results of this project were used for immediate sales force execution/targeting and in discussions with investors for future rounds of funding.

Utilized in-depth knowledge of PeopleSoft product line and functional expertise to consult with customers to develop job and project estimates, work plans, and advise them on implementation strategies in the area of Supply Chain Management and Order-to-Cash business processes.

Acted as a liaison between the PeopleSoft Consulting field organization and the corporate Product Strategy, Marketing and Development teams. Gathered input from customers and other field consultants on product issues, gaps, proposed enhancements and general customer usability. Managed a 150-consultant distribution list with the objective of improving cross-organizational collaboration and sharing product, business process and implementation knowledge.

Provided strategic business advisory and technology consulting services to clients across industries including CPG, Manufacturing, High Tech and education. Example projects:• Managed a team of 6 to implement a multi-site client/server financials, project accounting, and distribution system. • Lead analyst on a Process Reengineering project for a manufacturer. Led team through process improvements and documented business requirements for a new ERP system.