Focus: Full-service Consultancy, Brand Partnerships, Branded Content, Brand & Performance Marketing, Creative Strategy.• Hands-on Creative Director, leading high volume multidisciplinary teams (across 6-10 departments, in 4-5 time zones), delegating workloads, and nurturing the growth of each team member through evaluation, mentorship, counsel and incentives.• Conceptualized groundbreaking campaigns to position Jurassic World Fallen Kingdom at the intersection of culture and entertainment, securing Universal Pictures $180M in partnerships. Including: Amazon’s 16,000-pound mega-delivery stunt, and PepsiCo's World largest Doritos: Jurassic Doritos.• Exceeded the World Wildlife Fund's 2016 KPI targets, with the impactful direct-response Super Hero campaign (digital, OOH), boosting donations by 20%.• Collaborated with 10 senior team leaders through streamlined creative processes, coordinating virtual brainstorming sessions, and on-the-go coaching, to share creative trends and push the team limits to develop E.S. Kluft & Co’s largest multichannel campaigns.• Integrated quantitative and qualitative research testing processes, ensuring creative (concepts, content, design aesthetic, copywriting) and brand strategy are consumer insight-based, increasing accuracy of campaign targeting by 40%.• Implemented additional quality control processes and 2 new visual approval platforms throughout the Covid-19 pandemic, strengthening client relationships/communication, and shortening the production approval cycle by 25%.Clients include:• Universal Pictures• Universal Music Group• Sony Pictures• Agfa Gevaert• Metro/DMG• UniLad• WeWork• Soho House• Ford• Jeep• WWF• Lloyds Bank• The Official Charts Company• Arrhythmia Alliance• AstraZeneca• E.S. Kluft & Co.• Haymarket• Rodale• Bauer Media Group• Pruf• Jive PR+Digital• Swisher Productions• The Manuka Coalition• Ignition Creative

Awards judge panelist for the Digital Magazine Awards.

Group Senior Art Director (Advertising) – Men's Health, Women's Health, Runner's WorldFocus: Brand Partnerships, Branded Content, Performance & Brand Marketing campaigns.• Headhunted and chosen to lead the in-house commercial brand partnership studio(6), originating all campaign partnerships, creative and brand materials, across Hearst’s biggest selling Men's, Women's and sports/fitness brand ecosystem, Men's Health, Women's Health, Runner's World. • Guided Hearst to win its largest product marketing campaign with Samsung. Collaborating closely with global cross-functional teams, the campaign launched across 7 territories, in 6 languages, and doubled Hearst’s conversion rate for new business in 2013–14.• Established and executed audience-focused integrated experiences for Asics' Target 26.2, including app integration, digital design, UGC content, and paid media, leading the campaign to make the shortlist for Best Use of Social Media at the PPA Ad Awards 2014.• Fostered collaboration with over 50 external agencies and identified the internal resource(s) needed to develop performance-driven video and social content, increasing engagement rates across campaign portfolios by 25–35%.Clients included:• Calvin Klein• Mont Blanc• Tissot• Samsung• Audible• LG• Siemens• Casio• Timex• Ugg• Timberland• H&M• Superdry• Allsaints• Harrods• Asics• Mizuno• Brooks• New Balance• Puma• Speedo• Helly Hansen• Gore-Tex / Gorewear• Decathlon• Volkswagen• Land Rover• Estée Lauder• L’Oreal Elvive• Glaxo Smith Kline• Procter & Gamble• Johnson & Johnson• Unilever• Clinique• Lab Series• Molton Brown• Sanex• Head & Shoulders• Nioxin• Regaine / Rogaine• Just For Men• Gillette• Remington• Phillips• Scholl• Always• Durex• Colgate• Alpro• My Protein• Optimum Nutrition• Maxi Muscle• Weight Watchers• House of Fraser• ASDA / Walmart• Guinness• Cancer Research

Art Director for music brand KERRANG!Focus: Editorial, Marketing/Advertising, Events, Radio, Digital, A/V.Creative department lead, team supervisor (5), and mentor, to overhaul the best-selling weekly music brand, across the entire ecosystem (Editorial, social, marketing, advertising, events, radio, A/V).• Implemented a magazine redesign, adding new typographic styles, and color schemes throughout. ° Rolled out the new identity across all brand extensions. • Added flare to the existing brand by refreshing photo treatments and rethinking photographic composition. • Art Directed some of world’s leading music photographers to shoot artists worldwide and sourced/recruited new photographic talent along the way.• Pitched original creative cover concepts to music PRs, in order to secure the leading talent on the cover of the magazine• Rejuvenated an under performing Art Desk via mentoring and a restructure to become highly motivated and productive. Identified and successfully hired two extra freelance designers at a senior level and increased the Art desk output for Kerrang! bookazines and one-shots.• Led Kerrang! to be shortlisted for the Bauer Awards cover of the year 2012.• Consulted on the 2012/2013 Kerrang! Awards, across the event concepts, branding, photography, video presentations and filming.

Digital Art Editor for film brand Empire (Digital Edition), Empireonline.comFocus; Editorial, Marketing/Advertising, Digital.Handpicked, to be the digital creative lead and design team manager (4) for the UK's biggest selling entertainment industry magazine's digital edition (Bauer Media's first digital publishing release), and brand website (Empireonline.com).Responsible for creating all graphics, design elements, sourcing imagery and fonts for Empireonline.com, and interactive digital campaigns for the in-house brand partnerships team, while collaborating closely with marketing, advertising and editorial teams.• Handpicked to work on the iPad app, alongside renowned Creative Director Jeremy Leslie.• Created the initial digital creative from the ground up for CEO/budget approval.• Redesigned all pages, in both orientations, including interactive elements and video.• Identified and successfully hired two extra freelance designers for the issue launch and mentored them along the way.• Created mockup creatives/pitch presentations to help secure in-app advertising.• Streamlined the design output time from 9 to 7 days, both orientations, total build and tested.

Art Editor for music brand Q and Qthemusic.comFocus: Editorial, Digital, MarketingArt Editor (Print/digital) for one of the UK’s biggest music magazines and website.• Art Directed photo shoots and designed the relevant features.• Led the design and visual concepts for the front section of the magazine.• Set up type style sheets across the entire magazine.• Implemented bespoke artwork and custom HTML pages for Qthemusic.com.• Designed bespoke digital advertising and email campaigns to push the new issue releases.

Focus: Editorial, Advertising, Marketing.Solution-oriented graphic designer, responsible for delivering outstanding magazine design, and creating commercially viable social media content, email campaigns, digital display ads, traditional print advertising, sell sheets, mockups, and art direction across 25+ UK market-leading media publishing brands (Entertainment, automotive, fashion, beauty, education, lifestyle, B2B).Bauer Media/Emap:• Kerrang!• FHM• Empire• Q• Mojo• Zoo• Grazia• Closer• Yours• Heat• More!• Top Sante• First• Emap Creative Solutions• Bauer Marketing and Subscriptions

Focus: Creative consultant and graphic designer, across print and digital marketing platforms.

Focus: Editorial, Advertising, Marketing.• Elle Girl• Psychologies• Sugar
• All About soap• Inside Soap

Focus: Editorial, Advertising, Marketing.• Uncut• Nuts• Special Projects

Focus: Editorial, Advertising, Marketing.• Autocar• Special Projects

Focus: Editorial, Advertising, Marketing.• Shortlist (Acting Art Editor)• Special Projects

Focus: Editorial, Advertising, Marketing.• Special Projects• OK!

Focus: Editorial, Advertising, Marketing.• Drapers• Retail Week

Focus: Editorial, Advertising, Marketing.• Times Education Supplement

Focus: Editorial, Advertising, Marketing.• Men’s Health

Focus: Editorial, Advertising, Marketing.• Metal Hammer• Classic Rock• Prog

Focus: Editorial, Advertising, Marketing.• Inside Edge• Poker Room• Mac User