Chris Nicholls Email & Phone Number

Restart Diagnostics enables business leaders to rapidly acquire the crucial insight needed to tackle major transition and disruption events, such as the Covid-19 pandemic.Our digital toolkit enables organisations to assess business performance from strategic, operational and organisational perspectives to ramp up new ways of working. Thereby gaining immediate insight into their challenges and navigating a sure path forward with increased confidence.

London

I have been working as a Marketing & Strategy Director for a range of MarTech brands in the last year including :- Restart Diagnostics a business transformation consultancy helping companies restart after Covid- T-ink a US based marketing technology brand – role European Marketing Director- Bright Analytics a Business Analytics consultancy – role Marketing & Strategy Consultant- Gingerfish - a New York based creative and strategy agency

London, United Kingdom

T-ink simply connects your print products and packaging with the digital world, delivering outstanding brand experiences, security and consumer data.- Leaders in IoT - Connecting physical products with the digital world - Powering the Smart Retail RevolutionFor over a decade, T+ink has supplied the top brands in the world with new ways to leverage technology. In the process, we’ve acquired unparalleled know-how in the development of applications around conductive ink and took our patented technology to new frontiers.Invented Smart Direct Mail by creating a Strategic Partnership with Royal Mail.

London, United Kingdom

Invented a unique Product Launch Geolocation Service that can be plugged into social, web, email, display, TV/Search, AI e.g . Google Assistant, OOH, etc..Result - won contracts from Mondelez, P&G, Gallo Wines, Bel Group, William Grant [Sailor Jerry, Disaronno], Brown-Foreman [Jack Daniels FIRE & HONEY, Woodford Reserve - UK / Germany / Spain], Bel Group, HP & Intel [Italy]. How it works : 1 click from Facebook, Twitter, Google search etc. will show ALL consumers interested in a new product the closest place to buy. Delivers Product Geolocation at SCALE and drives a significant uplift in sales. Captures unique data on Path to Purchase which can help brands improve listing terms with retailers.A unique measurement system. The cost per geolocation metric provides a single unit of measurement across all touch points in the campaign. A measure of purchase intent. Works for ALL consumers on ANY device in 195 countries.

New York, London, Hong Kong, Singapore

Responsible for increasing global revenues in Digital, Direct & Shopper Marketing.Developed and ran the global new business strategy and ran global pitches.Leveraged Disruption & Connections planning tools to drive new opportunities for the network.Developed measurement systems such as the Market Contact Audit tool.Result - Increased Global Client Revenues on P&G, Intel, hp, Mars, adidas, Nivea, Nissan, Microsoft from $23m to $187m.

London, United Kingdom

My brief was to help reinvent direct marketing - grow existing business and win new major clients in advance of a potential sale to a holding company.Wins included major assignments from Ford [Ka & Puma], Pepsi Direct marketing [Spice Girls], TV Times and gsk.Disruptive campaigns included the Ford Ka Aquarium in Conran Shop, Mezzo & Selfridges - described by Jack Nasser Fords President as the most creative direct marketing campaign he had ever seen. The campaign received global notoriety and was exported to several other markets.Claydon Heeley was sold to Omnicom [one of the best deals in terms of valuation multiples x EBITDA]

London, United Kingdom

IMP was the biggest promotional marketing agency network in Europe at the time. It was later rebranded arc.I joined to help build new direct marketing business from existing promotional marketing clients.Major wins included Royal Mail which became the agencies biggest UK client.Won major direct marketing assignments from a number of traditional packaged goods promotional clients including Mars & Coca-Cola.

London, United Kingdom

Won major assignments on American Express.Influenced by David Ogilvy who I met on a number of occasions - he was still involved on Amex, Ogilvys' biggest global client. 2 mantras in particular stuck "we sell or else" and "never sell to a stranger".

Bachelor Of Arts (Ba), Philosophy, 2 : 1

Master'S Degree, Computer Science, Scholarship - Found A Job Before Finishing My Msc