Christopher Nugent Email & Phone Number

Wayland, Ma, Us

Marlborough, Massachusetts, Us

Sumitomo Pharma America (SMPA) is a science-based, technology-driven biopharmaceutical company focused on delivering therapeutic and scientific breakthroughs in areas of critical patient need in psychiatry and neurology, oncology, urology, women’s health, rare disease, and cell and gene therapies. SMPA was formed through the consolidation of Sumitomo Pharma’s U.S. affiliate companies including Sunovion Pharmaceuticals, Inc., Sumitomo Pharma America Holdings, Inc., Sumitomo Pharma Oncology, Inc., Sumitovant Biopharma, Inc., Myovant Sciences, Inc., Urovant Sciences, Inc. and Enzyvant Therapeutics, Inc. SMPA is a Sumitomo Pharma company.

New York, Ny, Us

Sumitovant Biopharma Ltd. (“Sumitovant”) is a global company whose single aim is to make a difference in the lives of people globally by harnessing the power of technology to develop innovative medicines faster and better.

Lexington, Massachusetts, Us

Kiniksa is a biopharmaceutical company with an experienced team that has advanced multiple product candidates in parallel that focus on a range of debilitating diseases with significant unmet medical need.

Dublin, Ie

Consulting engagement thru Palladian Partners and Compass Consulting Group. Converted to a full-time role 2019 in the Marketing Operations department. Alkermes plc is a fully integrated, global biopharmaceutical company developing innovative medicines for the treatment of central nervous system (CNS) diseases and oncology. The company has a diversified commercial product portfolio and a substantial clinical pipeline of product candidates for chronic diseases that include schizophrenia, depression, addiction, multiple sclerosis and cancer.

Palladian Partners, LLC is a strategic technology and business consulting firm specializing in product and portfolio strategy, software development methodologies, a fusion of business strategy with technology enablement, and lean startup practices. Client contract work included: Alkermes, CA Technologies, Definitive Healthcare, Nuance Communications, Active Endpoints (acquired by Salesforce), Diageo Importers, LoJack, Cryptzone, and CVS Health.

Framingham, Massachusetts, Us

9-month consulting contract thru Palladian PartnersDefinitive Healthcare is the leading provider of data and intelligence on hospitals, physicians and other healthcare providers. Definitive Healthcare’s data provides clients with the analytics and insight needed to effectively segment and research the healthcare provider market.Responsibilities: - Onboarding and implementation of new Marketing Automation Platform (Hubspot), CRM (Salesforce) and Customer Support System (ZenDesk)- Migration and implementation of new content management system. (From Wordpress To Hubspot)-Develop and deliver inbound digital marketing programs with a mix of email, content, website, SEO/SEM, etc. to generate interest in our products-Marketing campaign planning, management, and execution-Building and maintaining KPI dashboards to measure campaign effectiveness-Building campaign assets such as landing pages, emails, etc. to drive inbound activity-Managing day to day marketing lead generation activity through our HubSpot marketing automation platform-Partnering with our video and writing teams on digital content development-Partnering with customer success on creating new digital content

Burlington, Ma, Us

Nuance helps organizations deliver intelligent self-service solutions so customers can easily get what they need from your contact center, website or mobile app – how, when and where they want.Responsibilities:-Lead the design and development of Enterprise’s digital marketing ecosystem in support of the Enterprise’s division- and LOB-level strategies, pipeline and revenue goals-Set aggressive inbound lead targets with Web and SEO KPIs and metrics. Track, measure and report on results.-Integrate and improve the quality and effectiveness of integrated inbound/outbound campaigns with a focus on learning what’s more effective/less effective for Enterprise to drive continual improvements to business results.-Drive improvement to existing Web pages and development of net-new content to support major themes and campaigns and grow awareness, traffic, engagement and conversions.-Work with other functional Marketing and Communications teams to ensure that PR and social activities are tightly aligned with broader inbound/outbound Marketing campaigns that can directly tie to lead generation efforts as appropriate.-Develop, manage and execute keyword strategies to increase organic search rankings (SERPs) and build traffic to the Enterprise section of Nuance.com. Spearhead ongoing keyword discovery, expansion and optimization and communicate to other Enterprise Marketing functional teams.-Work with cross functional team on migration and installation of new CMS system (Oracle UCM to Adobe Experience Manager). -Inspire and manage and content creation from ideation through production including copywriting, visual and interactive content.-Monitor and evaluate market and industry trends and competitor campaigns, leverage to enhance existing programs and drive trials of net-new.-Work with counterparts in other divisions to share/leverage inbound and Web best practices along with Enterprise EMEA, APAC and CALA Marketing teams.

San Jose, California, Us

3-month consulting contract thru Palladian PartnersWorked on API Management + Payment Security team. Responsibilities: Provide marketing communications support for several of the following categories as it relates to marketing programs/initiatives/projects: budget-related management, marketing systems and processes, program analysis, marketing efficiency, effectiveness improvements and related best practices. Also working across BUs, Geos, and various marketing functions to ensure consistent strategy, planning, and execution. -Manage the development and effective execution of marketing program/projects/initiatives that meet both marketing and business goals. -Proactively work with cross-functional/cross-organizational teams in order to effectively manage marketing initiatives and objectives. -Support and implement creative processes and solutions for better business outcomes. -Influence program measurement and analysis to be able to report on efficiencies, effectiveness, and ROI. -Work with management on the effective budget use and potential cost-saving measures. -Develop proposed concepts and content for globally facing programs. -Work with senior management in initiating project related work that impacts functional operations. -Manage a team of people in support of the department, strategy and execution goals.

6-month consulting contract thru Palladian Partners Responsibilities:-Grow pipeline by creating, executing and driving the demand generation strategy for lead creation, lead nurturing and customer marketing with clear objectives, creative and effective strategies and precision execution.-Work with agencies in creating effective PPC campaigns to drive traffic and lead generation.In charge of all online marketplaces (App Store, Android, Amazon, Azure, Verizon, Google Cloud) -Maximize ROI on trade events with pre-event promotion, social campaigns creative execution and post event follow up.-Work in partnership with product marketing to develop and promote content to drive lead generation from white papers, to webinars and other promotions.-Work in partnership with key stakeholders to ensure alignment of priorities, adjusting as required by changing market conditions, customer insights and/or emerging opportunities.Working with market response team to optimize quantity/quality targets for nurtured leads and ensure effective, timely follow up.-Forecast, measure, analyze and report on the contribution of demand creation activities on sales pipeline, revenue and sales cycle length.-Work with marketing counterparts in EMEA to create effective global lead generation, nurture and customer marketing programs using a mixture of digital and event marketing vehicles.

Unitrends delivers award-winning business recovery solutions for any IT environment. The company’s portfolio of virtual, physical, and cloud solutions provides adaptive protection for organizations globally. Responsibilities: -Develop and execute digital marketing, promotional, and communications strategies that position company brand, drive lead generation and generate product awareness.-Develop phenomenal content and assets, manage content calendar, and develop a strategy to drive digital marketing efforts across all marketing initiatives, direct and through the channel-Oversee SEO to increase awareness, traffic and conversion rate across web site properties-Oversee social communities and social media platforms as part of a broad digital strategy-Collaborate on communications, PR, and branding to further develop Unitrends brand to various constituencies leveraging inbound and digital channels-Support channel marketing efforts through broader digital marketing strategies

Irvine, California, Us

Responsibilities include: creating and executing go to market digital strategy for launching a new Fleet Telematics business unit, overseeing the LoJack digital brand presence and all of its properties, in charge of LoJack.com and all digital business units including e-Commerce, reporting on website activity against KPIs, collaborating with content and brand team to implement, enhance and maintain ongoing email marketing programs.Highlights Include: -Improved LoJack’s Fleet Telematics conversion rate -Lowered LoJack’s overall CPC and CPA -Improved overall conversion rate for SEM Campaigns-Executed email campaigns thru Pardot with 90% deliverability and an average of 19% open rates-Designed multiple lead nurturing campaigns that have generated extra revenue for SRV and Fleet business.-Developed strategic funnels that identify gaps in awareness & acquisition. This helped increase engagement across all lines of business. -Implemented A/B and MVT testing across all business channels that drove more qualified conversions. -Acted as liaison between marketing, sales, product and IT teams to execute multiple marketing initiatives including mobile app development and deployment-Worked with SafetyNet business unit to promote online awareness thru SEM and SEO for product to families of special needs patients (Autism, Dementia, Alzheimer’s)

Norwood, Ma, Us

Cramer is a Top 100 marketing agency. They are the best in the country at engaging audiences online & face to face. They use technology enhanced storytelling to motivate audiences to buy your products, stay loyal and spread the word.Key Accomplishments:Led multiple teams in redesign of Cramer.com Led the roll out of new campaign platform and new marketing position. Increased Cramer's social media presence by 39% by creating relevant content and analyzing results in real-timeIncreased web traffic by over 130% using real time bidding with Google AdwordsLed redesign of all marketing collateral including Brainshark video, demo reels and case studiesWon over 25 awards for Cramer and its clients, including two for the relaunch of Cramer.comManaged 18 different internal projects including printed sales collateral and digital media components from end to end.

Burlington, Ma, Us

Responsibilities include: contract negotiation for all event sponsorships, coordinating logistics for all trade show events, updates to events section of website, design and layout for company marketing collateral. Also, worked on putting together weekly webinars and email campaigns to promote the webinars. Responsible for NetSuite/SalesForce lead importing and Pardot implementation to track leads through sales process.Key Accomplishments:Marketing efforts have generated over 28M in 2011. Executed over 40 offsite events that generated over 3500 qualified leads for our sales team.Weekly webinars generated over 200 leads per webcast for our sales team. Increased web traffic by over 95% by using real time bidding with Google Adwords. ROI for these efforts were up 16.3%Executed over 160 email campaigns thru Marketo/Exact Target with 92% deliverability and an average of 26% open rate.Developed strategic funnels that identify gaps in awareness & acquisition. This helped increase engagement across all lines of business. Implemented A/B and MVT testing across all business channels that drove more qualified conversions. Acted as liaison between marketing , sales, product and IT teams to execute multiple marketing initiativesWorked with clients such as TIAA- CREF, Bank of America, and Vitamin Shoppe on promoting their new social community website to their customer base.

Palladian Partners, LLC is broad spectrum technology and business consulting firm. Several projects were dedicated to enhancing branding, generating more website traffic, and increasing sales for our clients. Client contract work included: Nordstrom, Diageo Importers, American Eagle Outfitters, Church & Dwight Pharmaceuticals and ROCKSTAR Energy Drinks Key Accomplishments: Create and execute all marketing needs for clients with our 360 degree approach. Conduct market research to determine market requirements for existing and future productsExecuted multiple outbound marketing campaigns thru Marketo and Eloqua for Curata and Active Endpoints (acquired by Salesforce) to drive qualified traffic for their webinar series. Analysis of customer research, current market conditions and competitor informationDevelop and implement marketing plans and projects for new and existing products Developed and executed interactive marketing strategies and tactics, such as social media networking partnerships, online advertising, SEO partnerships, email marketing, database marketing, promotions, and blogging.Worked with clients such as Nordstrom, Diageo Importers, American Eagle Outfitters, Church & Dwight Pharmaceuticals and ROCKSTAR Energy Drinks on implementing new digital marketing strategies.

Cottage Grove, Mn, Us

Hermosa Beach, Ca, Us

Fort Lauderdale, Florida, Us