Chris Perry Email & Phone Number

Boston, MA, US

𝗣𝗨𝗥𝗣𝗢𝗦𝗘: "Only those who risk going too far can possibly find out how far one can go." - T.S. ElliotBut the road ahead doesn’t have to be risky if you run with partners who know the way...𝗠𝗜𝗦𝗦𝗜𝗢𝗡: We are 𝗳𝗶𝗿𝘀𝘁𝗺𝗼𝘃𝗿, Your Partner for Omni Education + Change Management, on a mission to empower first movers — both leaders and organizations — with the.

Chicago, IL, US

➤ 𝗦𝗖𝗢𝗣𝗘: Serve as an Institute Distinguished Faculty member through a) co-leadership of the Institute's Learning Lab program and omnichannel shopper marketing course curriculum and b) keynote speaking, presentations and content thought leadership across current and past summits, events and share groups.

Baltimore, MD, US

• ➤ 𝗦𝗖𝗢𝗣𝗘: Hired into executive leadership role with content and event strategy, execution and P&L responsibility for Global Education at Edge by Ascential™ (Formerly Brand View, Clavis Insight, One Click Retail and.
• Relaunched and rebranded a client-first Global Executive Education program driving >7 net ROI in both program revenue and new business accounts and Net Promoter Scores (NPS) of 50-90 - some of the highest satisfaction.
• Organized, led and executed 12 E^HACKATHON eCommerce summits, 15 share group roundtable meetings and multiple virtual interactive learning programs to-date across US and Europe, engaging over 1000+ commercial leaders.
• Supported the Global Advisory team on key client strategy consulting projects, training programs and keynotes at National Sales Conferences, including J&J, RB, Georgia-Pacific, Irving Consumer Products, Coca-Cola and.
• Speak and teach on latest industry trends and topics at key external and internal conferences, events, workshops and webcasts as an eCommerce practitioner and Edge by Ascential champion.

Battle Creek, Michigan, US

• ➤ 𝗦𝗖𝗢𝗣𝗘: Hired into the senior leadership role with full channel P&L responsibility on eCommerce business development and account management team, heading eCommerce customer partnerships, annual strategic joint.
• Developed and executed plans that achieved +56% annual eCommerce net revenue and profitability growth in 2018 vs. 2017 (+61% in 2017 vs. 2016), exceeding category growth trends.
• Regained #1 online market share leadership for Kellogg’s across multiple major categories
• Secured Top 5 or higher partnership status with top 15 eCommerce retailer partners
• Negotiated multiple major $10MM+ annual retailer joint business partnerships
• Co-led Amazon Advertising and Walmart Media Group partnership, optimizing media budget to drive optimized P&L investment mix, improved partnership credibility and and measurable ROI through occasion-based.

Baltimore, MD, US

➤ 𝗦𝗖𝗢𝗣𝗘: Hired into senior leadership practitioner and advisory role leading eCommerce product and content strategy and development and consulting and research projects for Planet Retail RNG global clients across both retailer and manufacturer/CPG partnerships. Also, supported the Executive Education program development via leadership of and major.

Burlington, Massachusetts, US

• ➤ 𝗦𝗖𝗢𝗣𝗘: Hired into senior leadership role with full P&L responsibility on eCommerce business development and account management team, heading eCommerce customer partnerships, channel marketing and sales strategy.
• Drove +30% (2016 vs. 2015) and +75% (2015 vs. 2014) annual net revenue and profitability growth for the eCommerce business, exceeding category trends, team stretch goals and KPIs.
• Led Wellness Natural Pet Food to become #1 Brand in US eCommerce pet food sales and #3 Brand in US eCommerce CPG sales in 2015. (Source: 1010data)
• Hired and established a dedicated team and center of digital and eCommerce expertise to support business growth and continued internal and external digital and eCommerce capability development.

Slough, Berkshire, GB

• ➤ 𝗦𝗖𝗢𝗣𝗘: Promoted to senior leadership role on US eCommerce business development team, leading digital and omni-channel shopper marketing strategy planning and tactical execution for full RB brand portfolio at key.
• Drove +38% (2014 vs. 2013) and +68% (2013 vs. 2012) annual net revenue and profitability growth for the eCommerce business, exceeding team stretch goals and KPIs.
• Led digital and omni-channel shopper marketing planning and activation across path-to-purchase for key retailers with multi-million dollar P&L and budget responsibility.

Slough, Berkshire, GB

• ➤ 𝗦𝗖𝗢𝗣𝗘: Promoted as brand manager on new entrepreneurial US eCommerce business development team, leading digital and omni-channel shopper marketing strategy planning and tactical execution for full RB brand portfolio.
• Drove +200% annual net revenue and profitability growth 2012 vs. 2011 for the eCommerce business, exceeding team stretch goals and KPIs, by building strong retailer relationships, advancing RB product online presence.
• Lead digital and omni-channel shopper marketing planning and execution across path-to-purchase for key retailers with multi-million dollar P&L and budget responsibility.
• Achieved preferred partner status across key retailers through effective programming, account engagement and relationship building, and test-and-learn marketing innovation behind new acquisition and retention.
• Led e-tailing shopper insights market research study to uncover digital path to purchase and category triggers / barriers for RB product categories online, which now serves as foundation for all digital marketing and.
• Identified significant, incremental revenue stream opportunity via online retailer affiliate programs and managed affiliate integration, tracking and optimization across all media and marketing activities.

Slough, Berkshire, GB

• ➤ 𝗦𝗖𝗢𝗣𝗘: Promoted to brand management and product innovation role, responsible for all base business and new product development activities on market-leading brand.♛ 𝗦𝗘𝗟𝗘𝗖𝗧 𝗔𝗖𝗖𝗢𝗠𝗣𝗟𝗜𝗦𝗛𝗠𝗘𝗡𝗧𝗦:
• Led the development of short and long-term strategic planning, including annual business plans, media, promotion and innovation pipeline strategy with P&L and budget responsibility.
• Led major new product launch, including product development, positioning, pricing, packaging design, media, consumer promotions, account sell-in and retailer activation. New product packaging earned prestigious 2012.
• Served as cross-category eCommerce champion, but most notably developed and activated new subscription-based business model via Amazon.com, supported by full-year advertising campaign, generating significant brand.
• Proposed and activated professional marketing and partnership program (25% net revenue growth opportunity), involving professional product line launch, sales and marketing strategy, event advertising and sponsorship.
• Championed critical cross-category GM improvement projects netting $1MM+ cost savings per year for 2 years running.

Slough, Berkshire, GB

• ➤ 𝗦𝗖𝗢𝗣𝗘: Hired into brand management role on the RB global flagship brand, responsible for all base business activity on two key brand segments, one market leader and one challenger.♛ 𝗦𝗘𝗟𝗘𝗖𝗧 𝗔𝗖𝗖𝗢𝗠𝗣𝗟𝗜𝗦𝗛𝗠𝗘𝗡𝗧𝗦:
• Assisted Senior Brand Manager in the development of short and long-term strategic planning, including annual business plans, media, promotion and innovation pipeline strategy with P&L and budget responsibility.
• Led relaunch project for major brand segment, including transition to new packaging, count size and manufacturing location, media copy redevelopment, and creation of new multipack offerings for upcoming trade promotions.
• Identified and led packaging GM improvement projects netting $2MM+ COGS savings in 2010.
• Led SKU rationalization project, removing 20 SKUs to achieve brand stretch targets while still meeting consumer needs.
• Gained management approval for self-proposed incremental media opportunity that increased net revenue +$2.5MM.

Williamsburg, VA, US

• Led project to redevelop the annual career services event plan to increase student interaction and engagement
• Identified and developed more effective methods of marketing events and employment opportunties to MBA students
• Worked on a team with the Directors and Coordinator to implement new marketing strategies

Rochester, New York, US

• ➤ 𝗦𝗖𝗢𝗣𝗘: Served in Assistant Product Marketing Manager capacity on future product marketing team for digital picture frames.
• Analyzed syndicated industry data sources including NPD, GAP and GFK and developed pricing and product strategy tools for upcoming product portfolios and marketing strategy planning.
• Led a team of interns to introduce new Generation Y marketing opportunities, tactics and ideas to corporate and regional marketing managers.
• Developed the Go-To-Market product innovation plan and launch strategy for new wireless digital picture frame with social media integration.
• Completed full in-store competitive analysis for digital picture frames at 10 different retailers, which entailed salesperson and customer interviews, price comparisons and product, stock-out and share-of-shelf audits.

Richmond, VA, US

• ➤ 𝗦𝗖𝗢𝗣𝗘: Led B2B and B2C brand marketing initiatives, designed marketing strategy and marketing programs for new store locations, created marketing literature, print collateral and sales kits for new business.
• Spearheaded redevelopment of customer loyalty program, including identifying shopper insights, designing promotional strategy, integrating growth structure, and developing ROI analyses.
• Designed and executed local marketing strategy and campaigns for 4 new wholesale storefronts and new retail showroom.
• Identified significant marketing budget cost savings by integrating synergistic marketing activities.
• Enrolled and participated in company’s leadership and business development program.

M.B.A., Brand Management, Entrepreneurship

B.A., Marketing Management; French Language & Literature