Chris Perry Email and Phone Number
Boston, MA, US
Chris Perry's Location
Greater Boston, United States, United States
About Chris Perry
โค ๐ฆ๐ง๐๐ฅ๐ง ๐ช๐๐ง๐ ๐ช๐๐ฌโพโพโพโพโพโพโพโพโพโพโพโพโพโพโพโพโพโพโพโพIdeas breed innovation. Innovation breeds growth. Growth breeds success. Success breeds scale. Scale breeds efficiency. Efficiency breeds bureaucracy. Bureaucracy breeds complacency. Complacency breeds failure.- Inspired by Andy Grove (former CEO of Intel)So many amazingly talented people fall victim to systemic complacency, never realizing their full potential.And today, with such significant market disruption ahead of us, it will take vigilance, resilience, creativity and a clear vision to survive, let alone thrive.Thatโs WHY Iโm on my mission.My name is Chris Perry, and I am THE GENERATOR on a mission to help empower leaders โ both people and organizations โ to boldly embrace change with the right mindset, ideas, strategies and KPIs to become better at what they do.No matter what the disruptor, the Generator will kick in. Iโve got your back through it all.โค ๐ง๐๐ ๐๐๐ก๐๐ฅ๐๐ง๐ข๐ฅ ๐๐ง ๐ช๐ข๐ฅ๐โพโพโพโพโพโพโพโพโพโพโพโพโพโพโพโพโพโพโพโพโพโพโพโพโพโพโพโพโพโพeCommerce performance is becoming the leading indicator of market leadership.As a fellow eCommerce practitioner, executive educator and advisor, from Reckitt to Wellness Pet Company to Kelloggโs to many leading global CPG brand clients at Edge by Ascential, Iโve spent the last 13 years leading eCommerce strategy, organization, education and capabilities, generating top-talent teams, over $350MM+ in sustainable revenue growth, disproportionate online share advantages and collaborative joint partnerships with over 25+ top eCommerce retailers, including Amazon, Walmart, Target, Kroger, Instacart and more. But I felt called to do more to serve fellow first movers with the ideas, knowledge and passion to win in a disruptive marketplace!And so, I co-founded ๐ณ๐ถ๐ฟ๐๐๐บ๐ผ๐๐ฟ, your Satellite Center of Excellence (COE) for Next Commerce Education & Change Management on a mission to help the industry go further with actionable industry education, custom trainings and certification programs and change management consulting services.Weโd be honored to serve you.โค ๐๐๐งโ๐ฆ ๐๐ข๐ก๐ก๐๐๐งโพโพโพโพโพโพโพโพโพโพโพโพโพโพโพโพโพEmail me: chris@firstmovr.comCall me: 804.304.9223
Chris Perry's Current Company Details
Chris Perry Work Experience Details
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Chief Learning Officer + Co-FounderFirstmovrBoston, Ma, Us
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Chief Learning Officer + Co-FounderFirstmovr Apr 2020 - Present๐ฃ๐จ๐ฅ๐ฃ๐ข๐ฆ๐: "Only those who risk going too far can possibly find out how far one can go." - T.S. ElliotBut the road ahead doesnโt have to be risky if you run with partners who know the way...๐ ๐๐ฆ๐ฆ๐๐ข๐ก: We are ๐ณ๐ถ๐ฟ๐๐๐บ๐ผ๐๐ฟ, Your Partner for Omni Education + Change Management, on a mission to empower first movers โ both leaders and organizations โ with the milestones needed to ๐๐ข ๐๐จ๐ฅ๐ง๐๐๐ฅ.We serve CPG manufacturers, retailers and agencies with:โค ๐ฃ๐๐ฅ๐ฆ๐ฃ๐๐๐ง๐๐ฉ๐: Our monthly podcasts, playbook and collaborations to democratize news, insights and best practices for the industryโs most critical topics.โค ๐๐ฉ๐๐ก๐ง๐ฆ: Our calendar of leading omni industry events and custom workshops focused on the strategies and best practices for winning today and tomorrow.โค ๐๐๐ฅ๐ง๐๐๐๐๐๐ง๐๐ข๐ก: Our official torchโข Next Commerce Leadership Certification program that tracks and celebrate your continuous learning and leadership over time.โค ๐ง๐ฅ๐๐๐ก๐๐ก๐: Our custom trainings, workshops and certification programs to upskill your execs, teams and broader organizations to enable and execute omni with excellence.โค ๐๐๐ฉ๐๐ฆ๐ข๐ฅ๐ฌ: Our digital and omni strategy, capability and analytics services to support your internal planning, execution and optimization initiatives. โค ๐ฃ๐ฅ๐ข๐๐๐๐ง๐ฆ: Our hands-on commercial project leadership and support services to deliver your initiatives end-to-end.โค ๐ง๐๐ ๐ฃ๐ข๐ฅ๐๐ฅ๐ฌ ๐ง๐๐๐๐ก๐ง: Our temporary talent helps to support your strategy, execution and analysis in the absence of your full-time headcount.๐๐ต๐ฎ๐ป๐ด๐ฒ ๐ถ๐ ๐ต๐ฎ๐ฟ๐ฑ. ๐๐ฒ๐'๐ ๐ฐ๐ต๐ฎ๐ป๐ด๐ฒ ๐๐ต๐ฎ๐! Say hello@firstmovr.com๐ ๐๐ป๐ฑ ๐ฑ๐ผ๐ป'๐ ๐บ๐ถ๐๐ ๐ณ๐ถ๐ฟ๐๐๐บ๐ผ๐๐ฟ ๐ผ๐ป ๐๐ผ๐๐ฟ! -
Distinguished Faculty, Executive Educator & Keynote SpeakerPath To Purchase Institute Jan 2017 - PresentChicago, Il, Usโค ๐ฆ๐๐ข๐ฃ๐: Serve as an Institute Distinguished Faculty member through a) co-leadership of the Institute's Learning Lab program and omnichannel shopper marketing course curriculum and b) keynote speaking, presentations and content thought leadership across current and past summits, events and share groups. -
Vp Of Global Executive Education + Ecommerce AdvisoryEdge By Ascential Aug 2018 - Apr 2020Baltimore, Md, Usโค ๐ฆ๐๐ข๐ฃ๐: Hired into executive leadership role with content and event strategy, execution and P&L responsibility for Global Education at Edge by Ascentialโข (Formerly Brand View, Clavis Insight, One Click Retail and PlanetRetail RNG) which gives global brands and retailers the knowledge to win in digital commerce by providing data, analytics, insights and strategic consulting.โ ๐ฆ๐๐๐๐๐ง ๐๐๐๐ข๐ ๐ฃ๐๐๐ฆ๐๐ ๐๐ก๐ง๐ฆ:โ Relaunched and rebranded a client-first Global Executive Education program driving >7 net ROI in both program revenue and new business accounts and Net Promoter Scores (NPS) of 50-90 - some of the highest satisfaction KPIs in the industry and at Ascentialโ Organized, led and executed 12 E^HACKATHON eCommerce summits, 15 share group roundtable meetings and multiple virtual interactive learning programs to-date across US and Europe, engaging over 1000+ commercial leaders across 200+ consumer brand organizations, including J&J, Coca-Cola, L'Oreal, RB, P&G, HP, Kimberly-Clark, LEGO, Diageo and more โ Supported the Global Advisory team on key client strategy consulting projects, training programs and keynotes at National Sales Conferences, including J&J, RB, Georgia-Pacific, Irving Consumer Products, Coca-Cola and more. โ Speak and teach on latest industry trends and topics at key external and internal conferences, events, workshops and webcasts as an eCommerce practitioner and Edge by Ascential champion. -
Sr. Director Of EcommerceKellogg Company Sep 2017 - Aug 2018Battle Creek, Michigan, Usโค ๐ฆ๐๐ข๐ฃ๐: Hired into the senior leadership role with full channel P&L responsibility on eCommerce business development and account management team, heading eCommerce customer partnerships, annual strategic joint business planning, channel marketing and sales strategy development, digital 4P excellence and performance measurement and automation for full Kellogg's brand portfolio across 4 business divisions for North America at all key pure play and omnichannel retailers.โช ๐ฅ๐๐ง๐๐๐๐๐ฅ ๐๐ซ๐ฃ๐๐ฅ๐๐๐ก๐๐:Engaged and partnered directly with over 20+ pure play and omnichannel retailers, including Amazon, Amazon Fresh, Walmart, Sam's Club, Kroger, Albertsons, Target, Peapod, Instacart, Shipt and more.โ ๐ฆ๐๐๐๐๐ง ๐๐๐๐ข๐ ๐ฃ๐๐๐ฆ๐๐ ๐๐ก๐ง๐ฆ:โ Developed and executed plans that achieved +56% annual eCommerce net revenue and profitability growth in 2018 vs. 2017 (+61% in 2017 vs. 2016), exceeding category growth trends.โ Regained #1 online market share leadership for Kelloggโs across multiple major categoriesโ Secured Top 5 or higher partnership status with top 15 eCommerce retailer partnersโ Negotiated multiple major $10MM+ annual retailer joint business partnershipsโ Co-led Amazon Advertising and Walmart Media Group partnership, optimizing media budget to drive optimized P&L investment mix, improved partnership credibility and and measurable ROI through occasion-based, event-centric and always-on marketing approachโ Consulted the global team and co-developed new eCommerce strategy and education frameworkโ Hired and established a dedicated team and center of eCommerce expertise of 9 direct reports and 10+ cross-functional leads to support business growth and continued internal and external eCommerce capability development. -
Director Of Ecommerce AdvisoryPlanetretail Rng (Now Edge By Ascential) Apr 2017 - Sep 2017Baltimore, Md, Usโค ๐ฆ๐๐ข๐ฃ๐: Hired into senior leadership practitioner and advisory role leading eCommerce product and content strategy and development and consulting and research projects for Planet Retail RNG global clients across both retailer and manufacturer/CPG partnerships. Also, supported the Executive Education program development via leadership of and major contributions to full-day Amazon and eCommerce workshops on-site for key clients, as well as Planet Retail RNG's North America Digital Share Group, Global Digital Officers Share Group and Mid-Year Forum.
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Director Of EcommerceWellness Pet Company Jan 2015 - Apr 2017Burlington, Massachusetts, Usโค ๐ฆ๐๐ข๐ฃ๐: Hired into senior leadership role with full P&L responsibility on eCommerce business development and account management team, heading eCommerce customer partnerships, channel marketing and sales strategy development, annual strategic joint business planning, digital 4P excellence and global expansion for full WellPet brand portfolio at key pure play and omni-channel retailers.โช ๐ฅ๐๐ง๐๐๐๐๐ฅ ๐๐ซ๐ฃ๐๐ฅ๐๐๐ก๐๐:Engaged and partnered directly with over 10+ pure play and omni-channel retailers, including Amazon, Amazon Canada, Amazon Fresh, Chewy, Wag, PetFlow, Pet360, Petsmart, Petco and many more as we continue to expand globally.โ ๐ฆ๐๐๐๐๐ง ๐๐๐๐ข๐ ๐ฃ๐๐๐ฆ๐๐ ๐๐ก๐ง๐ฆ:โ Drove +30% (2016 vs. 2015) and +75% (2015 vs. 2014) annual net revenue and profitability growth for the eCommerce business, exceeding category trends, team stretch goals and KPIs.โ Led Wellness Natural Pet Food to become #1 Brand in US eCommerce pet food sales and #3 Brand in US eCommerce CPG sales in 2015. (Source: 1010data)โ Hired and established a dedicated team and center of digital and eCommerce expertise to support business growth and continued internal and external digital and eCommerce capability development. -
Senior Brand Manager, Ecommerce + Digital MarketingReckitt Jun 2013 - Jan 2015Slough, Berkshire, Gbโค ๐ฆ๐๐ข๐ฃ๐: Promoted to senior leadership role on US eCommerce business development team, leading digital and omni-channel shopper marketing strategy planning and tactical execution for full RB brand portfolio at key retailers.โช ๐ฅ๐๐ง๐๐๐๐๐ฅ ๐๐ซ๐ฃ๐๐ฅ๐๐๐ก๐๐:Engaged and partnered directly with over 15+ pure play and omni-channel retailers, including Amazon, Staples, Costco, Walmart, Samโs Club, Walgreens, drugstore.com, Target, Peapod and many more.โ ๐ฆ๐๐๐๐๐ง ๐๐๐๐ข๐ ๐ฃ๐๐๐ฆ๐๐ ๐๐ก๐ง๐ฆ:โ Drove +38% (2014 vs. 2013) and +68% (2013 vs. 2012) annual net revenue and profitability growth for the eCommerce business, exceeding team stretch goals and KPIs.โ Led digital and omni-channel shopper marketing planning and activation across path-to-purchase for key retailers with multi-million dollar P&L and budget responsibility. -
Brand Manager, Ecommerce + Digital MarketingReckitt Dec 2011 - Jun 2013Slough, Berkshire, Gbโค ๐ฆ๐๐ข๐ฃ๐: Promoted as brand manager on new entrepreneurial US eCommerce business development team, leading digital and omni-channel shopper marketing strategy planning and tactical execution for full RB brand portfolio at key retailers.โช ๐ฅ๐๐ง๐๐๐๐๐ฅ ๐๐ซ๐ฃ๐๐ฅ๐๐๐ก๐๐:Engaged and partnered directly with over 15+ pure play and omni-channel retailers, including Amazon, Staples, Costco, Walmart, Samโs Club, Walgreens, drugstore.com, Target, Peapod and many more.โ ๐ฆ๐๐๐๐๐ง ๐๐๐๐ข๐ ๐ฃ๐๐๐ฆ๐๐ ๐๐ก๐ง๐ฆ:โ Drove +200% annual net revenue and profitability growth 2012 vs. 2011 for the eCommerce business, exceeding team stretch goals and KPIs, by building strong retailer relationships, advancing RB product online presence, including enhanced content, reviews and distribution, to drive maximum conversion, developing and executing path-to-purchase marketing strategies and optimizing all activities based on available analytics to maximize ROI.โ Lead digital and omni-channel shopper marketing planning and execution across path-to-purchase for key retailers with multi-million dollar P&L and budget responsibility.โ Achieved preferred partner status across key retailers through effective programming, account engagement and relationship building, and test-and-learn marketing innovation behind new acquisition and retention strategies/tactics.โ Led e-tailing shopper insights market research study to uncover digital path to purchase and category triggers / barriers for RB product categories online, which now serves as foundation for all digital marketing and social media plans.โ Identified significant, incremental revenue stream opportunity via online retailer affiliate programs and managed affiliate integration, tracking and optimization across all media and marketing activities.
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Associate Brand Manager, Rid-XยฎReckitt May 2010 - Dec 2011Slough, Berkshire, Gbโค ๐ฆ๐๐ข๐ฃ๐: Promoted to brand management and product innovation role, responsible for all base business and new product development activities on market-leading brand.โ ๐ฆ๐๐๐๐๐ง ๐๐๐๐ข๐ ๐ฃ๐๐๐ฆ๐๐ ๐๐ก๐ง๐ฆ:โ Led the development of short and long-term strategic planning, including annual business plans, media, promotion and innovation pipeline strategy with P&L and budget responsibility.โ Led major new product launch, including product development, positioning, pricing, packaging design, media, consumer promotions, account sell-in and retailer activation. New product packaging earned prestigious 2012 Paperboard Packaging Council Excellence Award.โ Served as cross-category eCommerce champion, but most notably developed and activated new subscription-based business model via Amazon.com, supported by full-year advertising campaign, generating significant brand sales and annual purchase frequency growth.โ Proposed and activated professional marketing and partnership program (25% net revenue growth opportunity), involving professional product line launch, sales and marketing strategy, event advertising and sponsorship, supply logistics, pricing and CRM development.โ Championed critical cross-category GM improvement projects netting $1MM+ cost savings per year for 2 years running.โ Recommended and gained management approval to execute new, previously untested marketing activities in 2011, including full-year print and regional TV media, SEO website development work and social media monitoring.
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Assistant Brand Manager, LysolยฎReckitt Jul 2009 - May 2010Slough, Berkshire, Gbโค ๐ฆ๐๐ข๐ฃ๐: Hired into brand management role on the RB global flagship brand, responsible for all base business activity on two key brand segments, one market leader and one challenger.โ ๐ฆ๐๐๐๐๐ง ๐๐๐๐ข๐ ๐ฃ๐๐๐ฆ๐๐ ๐๐ก๐ง๐ฆ:โ Assisted Senior Brand Manager in the development of short and long-term strategic planning, including annual business plans, media, promotion and innovation pipeline strategy with P&L and budget responsibility.โ Led relaunch project for major brand segment, including transition to new packaging, count size and manufacturing location, media copy redevelopment, and creation of new multipack offerings for upcoming trade promotions.โ Identified and led packaging GM improvement projects netting $2MM+ COGS savings in 2010.โ Led SKU rationalization project, removing 20 SKUs to achieve brand stretch targets while still meeting consumer needs.โ Gained management approval for self-proposed incremental media opportunity that increased net revenue +$2.5MM.โ Managed 2 seasonal digital marketing brand campaigns, including creative development, website refreshes and microsite development, newsletter marketing and all agency deliverables. โ Served as team champion in initial digital strategy development for the Lysolยฎ Mission for Health campaign, including rollout of redesigned brand website (creative, layout and content organization), community development and management and social media and email marketing campaigns.
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Graduate Marketing AssistantWilliam & Mary Jan 2008 - May 2009Williamsburg, Va, Usโ Led project to redevelop the annual career services event plan to increase student interaction and engagementโ Identified and developed more effective methods of marketing events and employment opportunties to MBA studentsโ Worked on a team with the Directors and Coordinator to implement new marketing strategies -
Mba Product Marketing InternEastman Kodak Company May 2008 - Aug 2008Rochester, New York, Usโค ๐ฆ๐๐ข๐ฃ๐: Served in Assistant Product Marketing Manager capacity on future product marketing team for digital picture frames.โ Analyzed syndicated industry data sources including NPD, GAP and GFK and developed pricing and product strategy tools for upcoming product portfolios and marketing strategy planning.โ Led a team of interns to introduce new Generation Y marketing opportunities, tactics and ideas to corporate and regional marketing managers.โ Developed the Go-To-Market product innovation plan and launch strategy for new wireless digital picture frame with social media integration.โ Completed full in-store competitive analysis for digital picture frames at 10 different retailers, which entailed salesperson and customer interviews, price comparisons and product, stock-out and share-of-shelf audits. -
Marketing Project ManagerVamac Inc. Jul 2002 - May 2008Richmond, Va, Usโค ๐ฆ๐๐ข๐ฃ๐: Led B2B and B2C brand marketing initiatives, designed marketing strategy and marketing programs for new store locations, created marketing literature, print collateral and sales kits for new business development team, developed consistent communications for internal and external audiences, and conducted market research to support business.โ Spearheaded redevelopment of customer loyalty program, including identifying shopper insights, designing promotional strategy, integrating growth structure, and developing ROI analyses. โ Designed and executed local marketing strategy and campaigns for 4 new wholesale storefronts and new retail showroom.โ Identified significant marketing budget cost savings by integrating synergistic marketing activities.โ Enrolled and participated in companyโs leadership and business development program.
Chris Perry Education Details
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William & Mary โ Raymond A. Mason School Of BusinessEntrepreneurship -
William & MaryMarketing Management; French Language & Literature
Frequently Asked Questions about Chris Perry
What company does Chris Perry work for?
Chris Perry works for Firstmovr
What is Chris Perry's role at the current company?
Chris Perry's current role is Chief Learning Officer + Co-Founder.
What schools did Chris Perry attend?
Chris Perry attended William & Mary โ Raymond A. Mason School Of Business, William & Mary.
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