Chris Arb Email & Phone Number

St Louis, Missouri, US

Fenton, Missouri, US

St. Louis, MO, US

Responsible for creating end user demand, building relationships with distributors and contractors to achieve sales goals in Eastern MO and Southern IL.Handle day-to-day sales and operational needs to all distributors including: sales training, inventory management, creation of annual sales plan, and work with staff to grow brand awareness.Support market.

St Louis, MO, US

St Louis, MO, US

Fenton, Missouri, US

• Maintain retail call frequency to include: follow structured selling process, maintain inventory levels, building and restocking displays as needed, booking displays, permanent point of sale placements, selling in.
• Introduce and sell in new brands and packages including activities to support sell through, as necessary
• Complete required paperwork such as point sheets, expense reports, tracking forms, surveys and work orders
• Establish and monitor quality control standards (product freshness, finished product loss).
• Make daily decisions regarding retail inventory levels using past sales history, sales data tools (IRI, CDT, SMART), changes in climate, competitive activity and special promotional activities

Fenton, Missouri, US

Support Sales and Marketing by providing relief to Sales Representatives. Sell in supplier products, provide value added services to retail accounts, maintain appropriate inventory levels, provide resources to promote product sell through. Provide appropriate POCM/merchandising activities that promote sell through of products in the marketplace.

New York, New York, US

• Manage portions of 360 programs (digital, promotional, event, print/tv/radio) for Budweiser Band of Buds as well as Michelob Golden Light within established budgets and timeframes.
• Provide day-to-day client contact, managing the relationship and expectations in accordance with agency standards.
• Management of project financials: budgets, estimates, POs, invoices, etc.
• Solicit and provide all relevant job information to team members through creative briefs, job starts, and personal downloads.
• Establish effective relationships across multi-disciplinary teams

New York, New York, US

• Responsible for executing all elements involved with the Budweiser Band of Buds Casting Call Parties in 13 major markets.
• Assisted in the execution of all phases of the Band of Buds Finals competition in Las Vegas, NV.
• Maintain transportation schedule and set-up of all event display material, including video and iPad technology for the Bud Wise Game.
• Served as primary contact for all on-site partners, including venue contacts, event staff, and Anheuser-Busch distributors.
• Interacted with all invited guests and competing crews to ensure they are entertained and the proper image of Budweiser is reflected.
• Submitted event detail forms as well as photos following the execution of each event.

• Assisted in growing sales of the Anheuser-Busch INBEV portfolio by implementing marketing plans at high profile contemporary young adult accounts in the Fenway/Back Bay/Allston/Brighton areas.
• Merchandised accounts by installing promotional signage and constantly seeking new opportunities to add or update an account with current Point Of Sale.
• Made weekly calls to designated account base in efforts to assist sales through marketing plans.
• Acted as team lead on marketing plans involving the Boston Red Sox, 2010 Winter Classic, Boston Marathon, and NBA Finals.
• Engaged consumers in exciting and interactive ways in efforts to promote and educate about the AB-INBEV portfolio.
• Submitted weekly updates of promotional events, which included photos and documentation of events.

Leuven, BE

• Successfully promoted AB products and made positive connections at 17 events including: 2008 Laconia, NH Bike Week, 2008 All State 400 at the Brickyard, 2008 AB Marketing Convention, Bud Bowl 2009, and 2009 Spring.
• Effectively served as Team Leader for 2009 Soulard Mardi Gras in St. Louis, which resulted in 15,000 consumer connections and 5,000 POS placements.
• Successfully introduced the role out of Bud Light Lime and Budweiser American Ale in 2 markets through promotional and merchandising efforts.
• Played an active role in the draught placement of Land Shark Lager in key markets such as Orlando, Tampa, Jacksonville, and West Palm Beach resulting in 30 placements.
• Served as a member of the Veteran Special Event Team panel.

Leuven, BE

Provided extensive two-hour tours of the Anheuser-Busch Saint Louis Brewery. Spoke to large crowds and had full knowledge of the history of the Busch family as well as the beer industry

Ba, Marketing, Advertising

High School Diploma