Chris Rushton Email & Phone Number

Indianapolis, Indiana, Us

Let's tell your story together. Chasing Lions is a solo endeavor out to melt hearts and growth charts for the SMB who realizes there's a world beyond their iron gates and local prowess. At Chasing Lions - I work to improve the internet's impression and understanding of you, Ms. or Mr. Business Owner. It's not just about what you say, but how where people hear it. I'm here to help your customers, both near and far, hear and see you better.For my clients, I have:- Built and revamped company websites and implemented new website strategies to build a lead generation engine. - Transitioned customers' websites from educational blog-style to conversion centers focused on customer acquisition. The new strategy saw web traffic and new leads increase by 15-20% monthly.- Updated companies' SEO and effectively reduced drop-off from key pages by 22% and drove visitors to appropriate pages. - Built CRM from scratch, taking clients from “rolodex” type usage and adapting it to be an automated, nurturing sales funnel and increasing customer acquisition and communication. - Developed captivating content for each stage of the sales funnel in the form of infographics, digital brochures, white pages, category-specific presentations, and new product teasers. This resulted in large increases in our channel sources and increased the quality of leads we were receiving. - Supported sales staff as a fractional head of sales with coaching, help with targeted presentations and outbound tactics, email templates, CRM training, and goal setting. - Introduced demand generation and ABM tactics and built out the initial digital ads, content, audience building, and keyword research strategies to grow from a formerly outreach exclusive setup. - Participated in building the strategy to support new applications clients had in development. I actively helped with the development, UX, positioning, ICP development, and promotion of the software.

London, England, Gb

Huntersville, Nc, Us

I build the systems that drive revenue! If the task or project contains anything digital - I am executing it, supervising it, building strategy for it, or consulting on it. I am immersed in telling (and, of course, distributing) stories to a lot of different audiences. As we are a company of many adjoining brands, there are a lot of opportunities to intertwine storylines and build overarching brand love across the board. - Soup to nuts GTM development- Product Marketing (positioning, feature development, demos, messaging, market fit)- Overseeing and strategizing campaign creation- Strategizing new business development tactics- Develop user journeys and ICPs- Building content strategy for each level of the funnel and user journey- Scaling our email marketing/automation marketing strategies- Introduce new martech to our stack in efforts to simplify our sales cycles- Manage user experience and functionality of 2 e-commerce platforms- Landing page design and construction That's the daily grind, big projects include transforming our strategies to support more of a demand generation structure with targeting and adding valuable content at all phases of the sales cycle. Driving product sales through marketing channels that boost revenue. Website designs and messaging for 100+ million dollar brands.

Greenwood Village, Co, Us

I have my hands in anything and everything having to do with the marketing and promotion of the brands within the Wheel Pros Powersports Division. We are at the forefront of innovation of bringing a traditional industry into the 21st century of marketing!- Spearheaded the launch and promotion of the new e-commerce platform for the powersports division.- Managed and created engaging SEO content. - Lead online and offline advertising strategy including Google Ads, social media advertising, industry media sources, forums, online enthusiast groups, and point of purchase creation.- In-depth experience with campaign creation, differing levels of funneling and targeting methodologies, media purchasing and relations, copy creation and proofing. - Formulated strategies and structure for all Google Ad properties including: Google Shopping, YouTube, remarketing, and Gmail advertising. - Created and maintained reports from our partners and media outlets showing our growth and new opportunities. - Formulated a flexible and adaptable content calendar for organic and paid digital advertising. - Led creative development and implementation.- Bolstered and built up email marketing strategy for B2B and new B2C efforts. - Managed content strategy from concept to distribution.- Developed new era of event marketing strategy for my division. - Forged new relationships amid the industry including brand ambassadors, media partners, and symbiotic industry companies to further our integration within our industry as a whole.- Participate in market research- New product launch strategy and execution. - Participated in new product development and testing. - Updated stakeholders along the way at valuable milestones and implementation markers.

Parker, Colorado, Us

As a consultant for the nonprofit organization, Western Dressage Association of America, my expertise in branding and marketing campaigns is called on to run digital campaigns via social media, blog, SEO, and email marketing. I am also charged with maintaining the website and increasing their membership numbers.

Noblesville, Indiana, Us

At Performance Marketing Group we specialize in event and engagement marketing. Marketing that takes a clients brand, product, and marketing campaign directly to their target market. As an account manager at PMG, I have gotten the opportunity to work side-by-side with companies like GM, Medtronic, Trane, and Nitto Tire developing engaging event marketing strategies that excite and entice brand loyalty at every activation. I have lead special projects, designed a first-to-market mobile campaigns targeting cross-functional marketplaces from conception, and laid plans for branding tours prioritizing the education of a clients' partners and dealerships. I have gleaned a plethora of experience and transferable skills marketing a myriad of brands across several platforms and marketplaces. Some specifics of my time at PMG are below:- Successfully implemented and managed a $1,000,000 event marketing campaign.- Created proposal/presentation for a unique brand education campaign targeting client’s dealerships.- Developed a first-to-market, cross-functional campaign that designed to access an otherwise untapped market.- Leveraged data gathered at events for recommendations on regional online and offline campaigns.- Achieved account revenue growth of 100% and 200% events attended.- Identified and spearheaded all aspects of activation at 50(+) events annually.- Collaborate with partners such as media, event coordinators, and sponsored influencers to achieve the highest activation success possible.- Oversee training and development of product specialists. - Team leader- Lead special projects including new product launches, demonstrations, specialized event activations, and new market exploration.- Managed daily operations for specific event marketing campaign including logistics, on-site activation, staffing, lead generation, regulatory compliance, and reporting.

New York, Ny, Us

As a personal banker, I was the forefront of JPMorgan Chase. I considered my position at Chase the front line of the international bank's marketing efforts. I was the first impression that anyone entering my location received of the entire organization. The commercials and advertisement campaigns on TV only go so far when it comes to convincing people to entrust a company with their finances, it boils down to who they talk to and who offers them the right services. That was me. I assisted customers with everything from their daily finances to their retirement investments to their business cash flow. I built lasting and meaningful relationships with my clients in order to win their business, gain referrals, and establish a rapport for Chase and my branch in particular. My clients understood and trusted that I gave them the best information in addition to the advice that they can get.

Indianapolis, In, Us

While at Finish Line as an Assistant Store Manager I learned the in's and out's of how to successfully operate a premium retail location. As this location - the Castleton location was Finish Lines flagship location, there was added pressure to make sure that everything was beyond exceptional and setting a high bar for the rest of the company locations. I learned everything beginning with properly motivating a mixed personalities sales staff through creative and appropriate merchandising of a vast and varied inventory. I was constantly looking for a way to myself and my store; more efficient stock rooms, quicker and more organized off-loading and shipping, differing and improved sales tactics and co-worker relationships. I learned under the best and was always striving to improve and differentiate my store from the rest of the herd within our company and then the mall competition surrounding us!

Masters In Business Administration, Business, Management, Marketing, And Related Support Services

Bachelor Of Arts, Business Management, Marketing, Spanish