Chris Barrett Email & Phone Number

Hamilton, Ontario, Ca

Truly effective business innovation (BI) is achieved when everything you do is inspired by data. The technology we build is based on actual end-user needs and behaviour. Audience insights guide our creative decisions, personalizing the approach and pulling on specific heartstrings. The marketing initiatives we develop are tailored and targeted to well-defined audiences. Think of our multidisciplinary team of researchers, analysts, strategists, creatives, technologists and marketers as your problem solvers. United under one roof, we have a single purpose; to take the guesswork out of growth and truly make your brand sing. Ready to take the stage?

Toronto, Ontario, Ca

Aperi Media, North America's premier Google Trusted Partner, is a full-service digital marketing agency. Starbucks, Dave & Buster's, RioCan, ClubLink Enterprises, Cara Operations, SIR Corp, Kids and Company, LASIK MD, Woodbine Entertainment Group, Gino's Pizza Group, Jack Astor's, Kelsey's, Turtle Jacks, Kaneff Corporation, Second Cup, Hand & Stone Massage, SOFA, Ryerson University, Global Spectrum, Bochner Eye Institute, Telsec Business Centres, Ferrari, Maserati, BMW, Honda, Toyota, Lexus, Nissan, Chrysler, Infiniti, Acura, Subaru, Hyundai, Kia, Volkswagen, Mazda, Ford, The International Centre, Royal Canadian Yacht Club, Gymboree, The Rostie Group, are just a few of the countless brands we work with. For more information, visit: http://aperimedia.com

My mandate is to build and lead a team of expert online marketers, who drive business growth for our clients through the implementation of innovative, profit driven, digital solutions. For us that means navigating a fast paced and rapidly changing digital environment, to provide: 1. Actionable market predictions and trends. 2. Well-built, unique, uncompromising, data-driven, customized solutions. 3. Early detection and responses to changes on the internet. 4. Clear insightful reporting. Internally I am personally responsible for both the growth of our clients businesses and that of our three brands, through the creation and execution of multi-level and multi-pronged strategies. Specifically, my core areas of focuses include sourcing and aligning mutually beneficial strategic partnerships and overseeing all human resource, finance and business development initiatives. We have proudly partnered with brands such as:1-800-Got JunkAbbot LabsAstra ZenecaBank of MontrealBest WesternBayerBoehringer IngelheimBulk BarnCanadian Armed ForcesCanadian Olympic CommitteeChris HadfieldDe BeersEmbassy SuitesFirkin PubsGatoradeHarley DavidsonInternational Truck LinesJack Astor'sMarriottNavistarOne King WestPetro CanadaRamadaRedpathRoxulRuth Chris Steak HouseSheratonSodexoSuper 8TakedaThe KegTurtle JacksWeight Watchers

My role began with a complete analysis of:Brand PerceptionIndustry Trends Marketing, Sales and Delivery MethodologyRoles and ResponsibilitiesCurrent Costs Before:Compiling internationally best practices,establishing short- and long-term goals aligning key performance indicators for both the sales and facilitation sides of the business before defining the ongoing K.P.I. reporting process. I drove cost reductions by identifying and removing redundancies, focusing roles on strengths and streamlining responsibilities to increase effectiveness/efficiency before redefining reporting lines and methods. I negotiated/renegotiated new and current agreements with current supplier partners.I led a complete brand redesign and updates of all marketing/support materials, including:New website/SEO/SEM/Social/Content and Video Marketing Strategy. I reinvented our sales and service methods by personally executing roles alongside our team. Rewrote our sales word tracks and approaches to match today’s sales funnel and our complex process.I trained our team in the new methods, including our new CRM system.Redesigned the territories to allow for more efficient and effective coverage.Designed and implemented a multiple touch-point referral program.Created value added partnerships to expand offerings into HR, Safety, Coaching Assessment. Composed articles for internal and external newsletters and trade magazines.Developed and executed a non-compliance process (warning-development, action-development, termination and comprehensive replacement program including recruitment and selection for cultural fit).Created and facilitated talent identification and development programming for sales, sales management, general management, senior leadership and customer service teams Delivered keynote addresses on leadership and sales for audiences ranging from 60-600 participants.Planned next stage of e-learning growth including online, SCORM and Gamification.

As a managing partner at the largest / busiest entertainment group in the city I was ultimately responsible for ensuring the satisfaction of our clientele, a strong bottom line and the growth of our brands. With responsibility to my partners, our team, our customers and our community over seeing the creation and execution of strategies included:- Creating new brands and entertainment concepts- Hiring, developing and leading a strong management team - Motivating hundreds of staff and performing HR functions such as hiring/firing, training, scheduling, payroll and semi-annual performance reviews - Financial management including: month end, and 2 successful tax audit/payroll audits- Managing our supply chain and inventory (our business became one of the largest accounts in Southern Ontario for suppliers such as Labatt Breweries and Smirnoff, and the largest account in Canada for some brands under Beam Global.)- Increasing sales through innovative marketing promotions, events and aggressive expansion.- Creating marketing plans including cross media integration (online, print, radio and newspaper) to increase daily attendance, special event attendance and awareness of issues (i.e. passport law changes)- Producing multiple, mutually beneficial business creation plans with international chains and regional institutions: Holiday Inn and other hotels, Breakaway Tours and other travel agencies, Chili Peppers Tanning and other retail outlets, St Clair College, University of Windsor, and Universities in Michigan, Ohio, Indiana and Kentucky- Reducing costs with dramatically improved efficiency in expenditures for C.O.G.s and staffing- Developing customer info program to help assess creative initiatives and drive repeat business- Creating S.O.P’s for Safety, Security, Customer Service and Patron Codes of Conduct- Negotiating multiple partnerships, rental agreements and insurance policies

Mba, Organizational Design And Psychology | International Business Management

Bcomm, Marketing And Economics