Chris Baszto Email & Phone Number

Florida, United States

Florida, United States

New York, NY, US

New York, US

London, London, GB

• Responsible for leading the strategic setup and execution of all Digital campaigns across the entire Amgen portfolio of brands including Neulasta, Enbrel, Repatha, Kyprolis, Aimovig and Prolia.
• Working alongside internal teams, was the lead for converting brand goals and campaign positioning into clear go-to-market Digital strategies to exceed brand awareness and direct acquisition goals.
• Provide leadership and training of a multi-level team of Supervisors, Planners and Associate Planners.
• Introduced CTV/OTT and Competitive Conquesting to Amgen brands in order to circumvent competitors with larger budgets invested into broadcast channels as well as execution of social and influencer media.
• Optimized the existing Digital media strategy to respond to new site tagging matrix identifying page visits and/or engagements onsite that lead to acquisition or retention of patients.
• Key member of the transition of the team from a long term satellite office in LA to NYC; Responsible for ingesting existing longstanding processes and revising to meet evolving client & team needs.

New York, NY, US

• Managed a team of Investment Planners, Assistants, Supervisors and an Associate Director working across 50+ P&G brands to develop Digital Video plans based on campaign briefs.
• Filled a dual role as the digital strategic empowerment lead for all Personal Health Care and Oral Care brands as the centralized point of contact for all digital strategic decisions and education.
• Worked with centralized procurement teams at P&G to push the digital ecosystem to uphold new standards that place Hearts & Science at the forefront of defining new industry norms.
• Ensured clearly defined processes and workflow standards are held across all teams managing the P&G account to guarantee the highest quality of work and management of expectations.
• Regularly met with internal management teams to discuss opportunities for improvement with communication, workflow and management across all agency teams.

London, London, GB

• Responsible for management of one of the largest Entertainment units for NBCU East providing strategic, tactical and operational leadership to ensure the most innovative work is developed.
• Current media plans span across broadcast, audio (digital), print, OOH, Social and Digital channels dependent on show goals and audience target.
• Provide leadership and training for a team of six including Supervisors, Planners and Assistant Planners as well as ensure other external and internal teams meet deadlines with quality work.
• Participate in thought leadership for the department focused around the deeper use of analytics and digital technologies to validate the performance of media activity.
• Member of the NBCU Brain trust committee that converses and dictates new policy and opportunities for the NBCU East team. Continually engaging with key leadership across the US.

London, London, GB

• Successfully guided the launch of over 11 campaigns in support of co-branded and owned and operated credits cards for new account acquisition.
• Assisted in the onboarding of both the BlueKai DMP and Visual iQ for full funnel attribution.
• Launched remessaging campaigns with CRM data from both NFL.com and Williams-Sonoma.
• Daily engagement with DSP/Programmatic partners to provide recommendations for improved overall campaign efficiency and to drive a lower CPAA (Cost-Per-Approved-Application)
• Set up several PMP's with key contextually relevant sites
• Worked with a team of 3+ to identify opportunities for improved operational efficiency and accuracy with the goal of "Flawless Execution"

New York, NY, US

• Worked on a top tier Brand managing Digital campaigns supporting both online subscription, brand awareness and App downloads
• Tactics Included: Video, Programmatic/DR, Mobile and Tablet CPI, Rich Media (Mobile and Desktop), Standard Display, High Impact Takeovers with Site Direct partners
• Heavy integration with the BlueKai DMP creating custom segments for campaign messaging as well as layering 3rd party data on top of 1st party
• Included DoubleVerify in all campaigns measuring both Viewability, Bot Fraud, Inventory Quality
• Completed Awareness and Creative recall studies with both Comscore and Insight Express
• Frequent client interaction and presentation of all media plans and decks

Colorado Springs, Colorado, US

• Multi-Media Planning and Buying across local and regional campaigns for Xcel Energy and Centura Health. These buys include Broadcast, OOH, Print, Digital and Event/Guerilla.
• Dual Planner/Buyer managing the strategic planning as well as tactical execution of all buys.
• Manage fully integrated plans with Radio, Broadcast, Print, OOH, Direct Mail, Digital, and SEM
• Management of Digital campaigns including: Mobile, Tablet, Rich Media, Video, Exchange/DSP, Retargeting, Dynamic Messaging, Banner (network or direct), Social and SEM
• Responsible for Television and Radio buying/negotiations
• Management of the entire Planning/ Buying process from IO creation to billing

Longmont, CO, US

• Client List: Big O Tires, Arc Thrift Stores, Papa John's Pizza, Massage Envy, BARS Program (B2B)
• Manage all Digital communications for the Agency including Display, SEM, SEO, Social, and Mobile
• Day to day social monitoring and content creation for Big O Tires, Arc Thrift Stores, Papa Johns Pizza and Massage Envy. Successfully launched Christmas application for Arc Thrift Stores and increased engaged fans from.
• Involved in all new client pitches and presentations. Put together presentations and mock campaigns to demonstrate agency capabilities to prospective clients
• Plan, execute, and manage all radio, TV, OOH, and Print campaigns for the entire agency
• Managed transition of media planning and buying responsibilities from a external media buying agency to an entirely internal team

Denver, CO, US

• Purchased Radio, Print, OOH, and Television for a variety of clients including Tri-State Generation and Transmission, University of Colorado Hospital, CDPHE (Colorado Department of Public Health and Environment), and.
• Managed online buys across the agency and was in charge of planning, placement, and optimization of banner and SEM campaigns and reporting
• Regularly followed blogs, webinars, and gathered information regarding digital marketing to share with internal teams and clients
• Monitored competitive spending and messaging for national and local competition of my clients