Chris Bauserman Email & Phone Number

Vancouver, British Columbia, CA

Austin, TX, US

Business and technology advisor to early stage start ups in information security, energy optimization and enterprise SaaS. The Austin Technology Incubator harnesses business, government and academic resources to provide strategic counsel, operational guidance, and infrastructure support to its member companies to help them transition into successful, high.

Mountain View, California, US

• As CMO, I am passionate about building and scaling CommerceIQ as the premier all-in-one SaaS platform for ecommerce sales and marketing leaders at 2,200+ consumer goods brands like Nestle and Whirlpool to drive.
• 133% ARR growth YoY, including 140% NRR growth
• Exceeded pipeline creation targets and accelerated new customer pipeline growth to 53% quarter-over-quarter (QoQ)
• Improved pipeline quality by shifting targets from MQLs to sales accepted opportunities, formalizing and tightening sales qualification criteria for opportunities, and proactively raising my pipeline creation goals.
• Defined and launched new Retail Ecommerce Management (REM) category based on dozens of primary research interviews and secured first-ever Gartner report coverage
• Built and scaled team from 3 FTEs (1.5% of total) to 10 strong marketers, rolling up my sleeves to make all the little and big things happen while I hired and ramped the team

Hoboken, New Jersey, US

• Divisional CMO for CXone business (formerly inContact) within NICE (NASDAQ: NICE). Scaled business from $200M to $1B ARR in six years. NICE CXone is disrupting the $15 billion contact center technology market by making.
• Grew subscription revenues from $200 million to over $1 billion in 6 years
• Re-branded company, including launching new product platform brand and positioning (CXone), to support successful acquisition by and integration into NICE
• Accelerated marketing (first-touch) sourced pipeline to 84% YoY for $366M (2021)
• Achieved >8.0 LTV:CAC ratio through efficient demand, ACV growth, and retention
• Built sustained SEO program to grow organic web traffic 40% YoY, lead page 1 ranks

San Antonio, Texas, US

• Led go-to-market strategy and execution for e-commerce, website, and video solutions. Drove significant MRR growth through new customer acquisition and install base up-sell that heavily integrates partner channels from.
• #1 market share - Internet Retailer 1000 (IR1000) companies
• Go-to-market partner with 9 of the top 10 Digital Agencies
• Responsible for positioning, messaging, product portfolio management, and product launches
• Owned marketing budget and agency relationships for global integrated campaigns to achieve new bookings goals
• Achieved 110% of target on an aggressive 40%+ growth plan

Austin, Texas, US

Founding member of "startup within a startup" cloud business unit within high growth, venture backed, enterprise software company. Played key leadership role in growing product, engineering and services team from 5 to 35 people over 18 months and successfully merged back into the core company as the Identity and Access Management as a Service (IDaaS).

Armonk, New York, NY, US

• Responsible for engineering, product development, and level 3 (L3) support for Service Management products: service desk, service catalog, and IT change and asset management. These products help customers better manage.
• Led 100+ person software engineering and support organization (4 labs on 3 continents)
• Delivered and supported products through two major releases and several minor product updates, across delivery models: Software as a Service (SaaS), virtual appliance, managed service, and traditional on-premises.
• Led transition to use Agile software development -- resulting in increased incorporation of customer feedback throughout product cycle
• Proactively addressed customer satisfaction situations and provided pre-deployment advice to build and maintain client references

Armonk, New York, NY, US

• Responsible for portfolio strategy, marketing, and product roadmaps for portfolio of 12 product families generating over $400M in revenue. Managed and coached 6 person worldwide product management team – including.
• Achieved #1 market share (IDC) for product portfolio, leadership position in all relevant Gartner Magic Quadrants, and exceeded targets for license and subscription revenue
• Managed turn-around strategy and execution for ISS business ($1.3B 2006 acquisition), achieving revenue and profitability targets for first time in 4 years
• Led portfolio strategy for build/buy/partner decision making, including execution and integration of acquisitions Consul Risk Management(2007), Encentuate(2008), and BigFix(2010). Led new product builds for Role.
• Entered emerging $5B data security market with launch of new encryption key lifecycle manager product, executing multi-channel distribution strategy including direct, OEM, and as embedded feature of IBM storage systems
• Gained customer and competitive insight to guide product planning decisions for 12 product portfolio by leading interviews, advisory councils and user groups for customer base of 2,200 – leading to the leadership.

Armonk, New York, NY, US

• Led all aspects of product planning, competitive strategy, market positioning, and pricing strategy for the Tivoli Identity Manager product family. Worked closely with 900+ customer base and engineering team to define.
• Achieved #1 market share (IDC), leadership position in Gartner Magic Quadrant, and increased customer base well over 300% for Tivoli Identity Manager product line
• Extended product line to tap new revenue streams by introducing a new channel friendly mid-market product and a new product edition for high-end mainframe customers
• Executed and managed OEM offering from Passlogix to profitably address strategic gap

Chicago, IL, US

London, GB

Mba, New Product And Venture Development

Bs, Engineering