Chris Bauserman

Chris Bauserman Email and Phone Number

Chief Marketing Officer | B2B SaaS | Scale-up | Customer Service | Security | Ecommerce | AI | CX @ Conexiom
Chris Bauserman's Location
Austin, Texas, United States, United States
Chris Bauserman's Contact Details
About Chris Bauserman

Category-defining business-to-business (B2B) software-as-a-service (SaaS) marketing executive with proven results scaling from $0 - $5M, $20M - $75M, and $200M - $1B ARR. Player / coach with strong track record of success ranging from building a hyper-growth startup with an initial team of 3 marketers through managing a 100+ person global team. Expertise and leadership across brand building, category creation, competitive positioning, demand generation, go-to-market strategy, ABM, product marketing, integrated campaigns, inbound digital / content marketing, product, mergers & acquisitions, sales enablement, and marketing operations.Specialties: product management, product marketing, organizational leadership, B2B SaaS, mobile, agile development, business development, product roadmap, product planning, product vision, product positioning, user experience, market requirement management, portfolio management, market segmentation / customer targeting, defining competitive differentiation, mergers and acquisitions, security, systems management, and enterprise software

Chris Bauserman's Current Company Details
Conexiom

Conexiom

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Chief Marketing Officer | B2B SaaS | Scale-up | Customer Service | Security | Ecommerce | AI | CX
Chris Bauserman Work Experience Details
  • Conexiom
    Chief Marketing Officer
    Conexiom 2023 - Present
    Vancouver, British Columbia, Ca
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  • Austin Technology Incubator
    Advisor
    Austin Technology Incubator 2011 - Present
    Austin, Tx, Us
    Business and technology advisor to early stage start ups in information security, energy optimization and enterprise SaaS. The Austin Technology Incubator harnesses business, government and academic resources to provide strategic counsel, operational guidance, and infrastructure support to its member companies to help them transition into successful, high growth technology businesses.
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  • Commerceiq
    Chief Marketing Officer
    Commerceiq 2022 - 2023
    Mountain View, California, Us
    As CMO, I am passionate about building and scaling CommerceIQ as the premier all-in-one SaaS platform for ecommerce sales and marketing leaders at 2,200+ consumer goods brands like Nestle and Whirlpool to drive profitable market share growth through 450 online retailers globally, including Amazon, Walmart, Instacart, Tesco, and Carrefour. CommerceIQ achieved "unicorn" status with its Series D and has raised $200 million from venture investors including Softbank, Insight Partners, and Madrona Venture Group.I lead all aspects of marketing and growth including demand generation, product marketing, category creation, comms/AR/PR, BDRs/SDRs, operations, and overall sales enablement.• 133% ARR growth YoY, including 140% NRR growth• Exceeded pipeline creation targets and accelerated new customer pipeline growth to 53% quarter-over-quarter (QoQ)• Improved pipeline quality by shifting targets from MQLs to sales accepted opportunities, formalizing and tightening sales qualification criteria for opportunities, and proactively raising my pipeline creation goals from 3X to 5X coverage• Defined and launched new Retail Ecommerce Management (REM) category based on dozens of primary research interviews and secured first-ever Gartner report coverage• Built and scaled team from 3 FTEs (1.5% of total) to 10 strong marketers, rolling up my sleeves to make all the little and big things happen while I hired and ramped the team• Drove key aspects of our first acquisition, e.fundamentals (20% of our ARR & headcount), leading to rapid cross-sell pipeline attainment and European market entry• Led earned media (PR) with 53% total share of voice (SOV) vs. top 4 competitors, including placements in CNBC, WSJ, and TechCrunch• Won LinkedIn SOV/engagement at 47% for CEO and 30% for corporate account • Built formal sales onboarding and enablement, speeding AE ramp by 1 month• Launched rebrand and new website, driving 15% QoQ increases in organic traffic
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  • Incontact
    Vice President Marketing (Divisional Cmo, $200M - $1B Arr)
    Incontact Jan 2016 - Jan 2022
    Hoboken, New Jersey, Us
    Divisional CMO for CXone business (formerly inContact) within NICE (NASDAQ: NICE). Scaled business from $200M to $1B ARR in six years. NICE CXone is disrupting the $15 billion contact center technology market by making it easy and cost-effective for organizations of all sizes to deliver exceptional customer service. NICE CXone combines best-in-class Omnichannel Routing, Self-Service Bots, Customer Analytics, Workforce Optimization, and Automation and Artificial Intelligence (AI) - delivered as a unified application suite on an open cloud native platform. I led 65 people across demand gen, product marketing, content marketing, customer segments, competitive intelligence, analyst and public relations, BDRs, and marketing operations. • Grew subscription revenues from $200 million to over $1 billion in 6 years• Re-branded company, including launching new product platform brand and positioning (CXone), to support successful acquisition by and integration into NICE• Accelerated marketing (first-touch) sourced pipeline to 84% YoY for $366M (2021)• Achieved >8.0 LTV:CAC ratio through efficient demand, ACV growth, and retention• Built sustained SEO program to grow organic web traffic 40% YoY, lead page 1 ranks• Improved win rate by 5% through sales enablement, competitive plays, and acting on win/loss interview insights• Achieved #1 market leadership position in Contact Center as-a Service (CCaaS), including top spots in Gartner Magic Quadrant, Forrester Wave, and market share by both revenue and agent seats• Scaled marketing by implementing buyer-centric integrated campaigns and messaging, plus high-converting digital offers• Presented our company growth story to investment community (i.e. Wall Street, PE)• Recognized as an industry thought leader and named as "Mover and Shaker" by ICMI• Won Impact Award for CXone@home campaign, launched first weekend of pandemic, resulting in 83% conversion rate and 5-point acceleration of our cloud business growth
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  • Rackspace, The #1 Managed Cloud Company
    Senior Director, Marketing
    Rackspace, The #1 Managed Cloud Company Jul 2014 - Dec 2015
    San Antonio, Texas, Us
    Led go-to-market strategy and execution for e-commerce, website, and video solutions. Drove significant MRR growth through new customer acquisition and install base up-sell that heavily integrates partner channels from digital agencies, systems integrators, and application partners: Oracle/ATG, SAP/hybris, Magento, Adobe, Sitecore WordPress, and Drupal.• #1 market share - Internet Retailer 1000 (IR1000) companies• Go-to-market partner with 9 of the top 10 Digital Agencies• Responsible for positioning, messaging, product portfolio management, and product launches• Owned marketing budget and agency relationships for global integrated campaigns to achieve new bookings goals• Achieved 110% of target on an aggressive 40%+ growth plan
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  • Sailpoint Technologies
    Director Of Product Marketing And Product Management, Saas
    Sailpoint Technologies Mar 2012 - Jun 2014
    Austin, Texas, Us
    Founding member of "startup within a startup" cloud business unit within high growth, venture backed, enterprise software company. Played key leadership role in growing product, engineering and services team from 5 to 35 people over 18 months and successfully merged back into the core company as the Identity and Access Management as a Service (IDaaS) product line.Launched five new enterprise SaaS and mobile products on single multi-tenant cloud platform that help customers bridge the divide between Cloud/SaaS and on-premises IT: providing convenience for end users and consistent risk management for organizations. Created "land and expand" customer acquisition strategy that achieved rapid customer deployments and 70% up-sell rate within one quarter of initial sale. Also launched ServiceNow integration and seeding offer to accelerate customer acquisition.Successfully gained market traction and early customer validation, with customers deployed in production across all services and providing references to sales prospects. Led business transformation across the company in "mobile first" user experience (UX), pricing, operations, and sales to support new SaaS subscription business model.
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  • Ibm
    Program Director, Product Development, Service Management Products
    Ibm 2011 - 2012
    Armonk, New York, Ny, Us
    Responsible for engineering, product development, and level 3 (L3) support for Service Management products: service desk, service catalog, and IT change and asset management. These products help customers better manage IT operations and emerging smarter physical infrastructure use cases (AKA 'Internet of Things'), such as Smart Grid.• Led 100+ person software engineering and support organization (4 labs on 3 continents)• Delivered and supported products through two major releases and several minor product updates, across delivery models: Software as a Service (SaaS), virtual appliance, managed service, and traditional on-premises software• Led transition to use Agile software development -- resulting in increased incorporation of customer feedback throughout product cycle• Proactively addressed customer satisfaction situations and provided pre-deployment advice to build and maintain client references
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  • Ibm
    Program Director, Security Software Product Management
    Ibm 2006 - 2011
    Armonk, New York, Ny, Us
    Responsible for portfolio strategy, marketing, and product roadmaps for portfolio of 12 product families generating over $400M in revenue. Managed and coached 6 person worldwide product management team – including performance reviews, compensation planning, hiring new staff and integrating staff from acquisitions. Generated sales leads and thought leadership via campaigns, collateral, speaking events, and analyst briefings. Directly involved in sales process and regularly met with clients to help close major deals.• Achieved #1 market share (IDC) for product portfolio, leadership position in all relevant Gartner Magic Quadrants, and exceeded targets for license and subscription revenue• Managed turn-around strategy and execution for ISS business ($1.3B 2006 acquisition), achieving revenue and profitability targets for first time in 4 years• Led portfolio strategy for build/buy/partner decision making, including execution and integration of acquisitions Consul Risk Management(2007), Encentuate(2008), and BigFix(2010). Led new product builds for Role Management and Data Security. • Entered emerging $5B data security market with launch of new encryption key lifecycle manager product, executing multi-channel distribution strategy including direct, OEM, and as embedded feature of IBM storage systems • Gained customer and competitive insight to guide product planning decisions for 12 product portfolio by leading interviews, advisory councils and user groups for customer base of 2,200 – leading to the leadership position in four Gartner Magic Quadrants• Co-developed cross-IBM Cloud security technical strategy
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  • Ibm
    Senior Product Manager, Tivoli Identity Management Software
    Ibm 2003 - 2006
    Armonk, New York, Ny, Us
    Led all aspects of product planning, competitive strategy, market positioning, and pricing strategy for the Tivoli Identity Manager product family. Worked closely with 900+ customer base and engineering team to define product roadmap.• Achieved #1 market share (IDC), leadership position in Gartner Magic Quadrant, and increased customer base well over 300% for Tivoli Identity Manager product line• Extended product line to tap new revenue streams by introducing a new channel friendly mid-market product and a new product edition for high-end mainframe customers• Executed and managed OEM offering from Passlogix to profitably address strategic gap
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  • Diamondcluster
    Senior Associate
    Diamondcluster 1999 - 2001
    Chicago, Il, Us
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  • Ernst & Young Llp
    Consultant
    Ernst & Young Llp 1996 - 1999
    London, Gb
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Chris Bauserman Skills

Saas Enterprise Software Cloud Computing Product Management Product Marketing Security Strategy Go To Market Strategy Start Ups Business Development Identity Management E Commerce Software As A Service Managed Services Strategic Partnerships Management Cross Functional Team Leadership Software Development Agile Methodologies Leadership Business Alliances Competitive Analysis Pre Sales Multi Channel Marketing Mergers And Acquisitions Solution Selling Software Engineering Sales Process Professional Services Crm Executive Management Thought Leadership Marketing Strategy Mobile Applications Product Development Business Intelligence Business Strategy Analytics Branding Digital Marketing Demand Generation Product Launch Segmentation Competitive Intelligence Gtm Messaging Multi Media Marketing Campaigns Product Strategy Systems Management It Strategy Solution Architecture Integration Program Management Virtualization Enterprise Architecture Mobile Devices Project Portfolio Management Information Security Big Data

Chris Bauserman Education Details

  • Mit Sloan School Of Management
    Mit Sloan School Of Management
    New Product And Venture Development
  • University Of Michigan
    University Of Michigan
    Engineering

Frequently Asked Questions about Chris Bauserman

What company does Chris Bauserman work for?

Chris Bauserman works for Conexiom

What is Chris Bauserman's role at the current company?

Chris Bauserman's current role is Chief Marketing Officer | B2B SaaS | Scale-up | Customer Service | Security | Ecommerce | AI | CX.

What is Chris Bauserman's email address?

Chris Bauserman's email address is cb****@****iom.com

What is Chris Bauserman's direct phone number?

Chris Bauserman's direct phone number is +180132*****

What schools did Chris Bauserman attend?

Chris Bauserman attended Mit Sloan School Of Management, University Of Michigan.

What are some of Chris Bauserman's interests?

Chris Bauserman has interest in Animal Welfare, Education, Science And Technology, Economic Empowerment.

What skills is Chris Bauserman known for?

Chris Bauserman has skills like Saas, Enterprise Software, Cloud Computing, Product Management, Product Marketing, Security, Strategy, Go To Market Strategy, Start Ups, Business Development, Identity Management, E Commerce.

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