Chris Baygin Email & Phone Number

Montreal, Quebec, Canada

Leverage data from available sources in order to support data driven decision making throughout the organization and help optimize strategic development.Build, maintain and integrate machine learning algorithms and models which will help improve performance and efficiency.Coordinate with multidisciplinary teams to insure the successful completion of the different strategic projects.

Montreal, Quebec, Canada

Extracting, analyzing and modelling data from available sources and drawing insights in order to answer business questions from internal clients, at different levels of the organization. Lead analyst dedicated to supporting the Online Marketing team since January 2020.Creation and maintenance of KPIs, reports and dashboards used throughout the organization, in an effort to support an increasingly data driven decision-making model.Continuous improvement and automation of… Show more Extracting, analyzing and modelling data from available sources and drawing insights in order to answer business questions from internal clients, at different levels of the organization. Lead analyst dedicated to supporting the Online Marketing team since January 2020.Creation and maintenance of KPIs, reports and dashboards used throughout the organization, in an effort to support an increasingly data driven decision-making model.Continuous improvement and automation of recurrent tasks in order to optimize team's efficiency. Show less

Montreal, Canada Area

Responsible for all duties related to national draw-based games, including daily performance tracking, management of marketing initiatives and product optimizationManagement of innovation projects related to the games under my purview, including coordination of all internal resources needed to complete the projects

Montreal, Canada Area

Tap into all available sources of data (CIS, AIMIA, SAP BW...), extract and summarize insights in order to inform business decisions of various teams across the merchandising department.In essence, our team tries to understand product and category performance, trends, consumer preferences and behaviors and the effect of different marketing levers in order to optimize business performance. Importantly, it is our job to provide decision makers with different perspectives and offer various… Show more Tap into all available sources of data (CIS, AIMIA, SAP BW...), extract and summarize insights in order to inform business decisions of various teams across the merchandising department.In essence, our team tries to understand product and category performance, trends, consumer preferences and behaviors and the effect of different marketing levers in order to optimize business performance. Importantly, it is our job to provide decision makers with different perspectives and offer various avenues for improvement.Added responsibilities include:- Taking responsibility and managing higher profile projects within the company, at a national level- Ensuring the effective integration and training of new hires within the team Show less

Montreal, Canada Area

Tap into all available sources of data (CIS, AIMIA, SAP BW...), extract and summarize insights in order to inform business decisions of various teams across the merchandising department.In essence, our team tries to understand product and category performance, trends, consumer preferences and behaviors and the effect of different marketing levers in order to optimize business performance. Importantly, it is our job to provide decision makers with different perspectives and offer various… Show more Tap into all available sources of data (CIS, AIMIA, SAP BW...), extract and summarize insights in order to inform business decisions of various teams across the merchandising department.In essence, our team tries to understand product and category performance, trends, consumer preferences and behaviors and the effect of different marketing levers in order to optimize business performance. Importantly, it is our job to provide decision makers with different perspectives and offer various avenues for improvement.Responsibilities include:Creating and keeping up to date, reports used by all levels of management across the department;Building efficiency by developing automated reporting tools that can be used directly by the internal clients;Performing ad-hoc projects including extraction of relevant data, processing and reporting in order to answer specific questions from internal clients and help inform related business decisions;Develop new analysis methods and tools in order to provide ever improved answers to the different business demands;Transforming the wealth of raw data into easily understandable and actionable business insights and communicating them effectively to the relevant parties. Show less

Montreal, Canada Area

Develop, implement and coordinate various consumer research projects (quantitative and qualitative) in order to answer internal clients' questions and inform their decisions.Our team worked as an informational service for various departments ranging from marketing to the sustainable business teams. For each project, the team discussed and chose the best approach to the project, the most relevant research method and type of analysis to answer the clients' needs. Team members are then… Show more Develop, implement and coordinate various consumer research projects (quantitative and qualitative) in order to answer internal clients' questions and inform their decisions.Our team worked as an informational service for various departments ranging from marketing to the sustainable business teams. For each project, the team discussed and chose the best approach to the project, the most relevant research method and type of analysis to answer the clients' needs. Team members are then responsible for the successful completion of their assigned projects: data collection, processing and analysis; reporting and dissemination of results to the concerned decision-makers.Personal highlights include:The implementation of advanced statistical techniques within new and existing projects in order to support the conclusions brought forth by the descriptive statistics; Programming of an automated report which transforms raw data from a supplier into easily understandable visual metrics, following a key developed by the existing research team;Was chosen as part of the team responsible for testing and building the business case for the adoption of Tableau software for reporting across the business unit. Show less

Montreal, Canada Area

• Prospect, negotiate terms and successfully sign several service agreements with various small/medium businesses• Perform services such as Strategic Marketing Planning, Marketing Copy Writing, Organized and Participated in various activities linked to branding, promotion and/or sales for each customer• Participated in networking events meant to meet and prospect new customers, as well as suppliers for various promotional products & services• Responsible for timely delivery of… Show more • Prospect, negotiate terms and successfully sign several service agreements with various small/medium businesses• Perform services such as Strategic Marketing Planning, Marketing Copy Writing, Organized and Participated in various activities linked to branding, promotion and/or sales for each customer• Participated in networking events meant to meet and prospect new customers, as well as suppliers for various promotional products & services• Responsible for timely delivery of agreed projects, keeping track of time spent on projects and invoicing appropriately Show less

Montreal, Canada Area

Performed coding of qualitative data for multiple research projects.

For this class I was responsible for the Individual Projects performed by the group of 30 students. This included much more than the correction and submission of feedback for the project. Prior to the final submission I was required to answer relevant questions from students in order to guide them through the process, as well as read and give feedback on their progress reports.I also chose to attend most of the classes so that I was always at the disposal of students for… Show more For this class I was responsible for the Individual Projects performed by the group of 30 students. This included much more than the correction and submission of feedback for the project. Prior to the final submission I was required to answer relevant questions from students in order to guide them through the process, as well as read and give feedback on their progress reports.I also chose to attend most of the classes so that I was always at the disposal of students for feedback, comments and answers, as well as sharing my experience at JMSB at both the undergraduate and graduate levels in order to encourage students to keep aiming higher. Show less

I was a teaching assistant for 2 different classes during this period. For the first two, Introduction to Marketing and Business Communications, I was responsible for corrections of midterms and finals of 60 students according to the guidelines provided by the lecturer.

Montreal, Canada Area

• Look after day to day operations of the store such as sales, customer service, accounting of the store, safety, security, loss prevention, inventory control etc• Recruit, Hire, Train and Motivate prospective and existing employees on a daily basis• Weekly Scheduling to make sure the sales floor is covered with the appropriate salespeople at the appropriate times• Solve common customer service issues such as returns, damages, issues with orders and various other customer… Show more • Look after day to day operations of the store such as sales, customer service, accounting of the store, safety, security, loss prevention, inventory control etc• Recruit, Hire, Train and Motivate prospective and existing employees on a daily basis• Weekly Scheduling to make sure the sales floor is covered with the appropriate salespeople at the appropriate times• Solve common customer service issues such as returns, damages, issues with orders and various other customer complaints; aiming to please the customer without compromising the profitability of the store.• Keep the store up to standards according to guidelines from Marketing, Visual Presentation, Loss & Prevention Departments Show less

• Look after day to day operations of the store such as sales, customer service, accounting of the store, safety, security, loss prevention, inventory control etc• Recruit, Hire, Train and Motivate prospective and existing employees on a daily basis• Weekly Scheduling to make sure the sales floor is covered with the appropriate salespeople at the appropriate times• Solve common customer service issues such as returns, damages, issues with orders and various other customer… Show more • Look after day to day operations of the store such as sales, customer service, accounting of the store, safety, security, loss prevention, inventory control etc• Recruit, Hire, Train and Motivate prospective and existing employees on a daily basis• Weekly Scheduling to make sure the sales floor is covered with the appropriate salespeople at the appropriate times• Solve common customer service issues such as returns, damages, issues with orders and various other customer complaints; aiming to please the customer without compromising the profitability of the store.• Keep the store up to standards according to guidelines from Marketing, Visual Presentation, Loss & Prevention Departments Show less

Montreal, Canada Area

Work in collaboration with several team members to achieve one common goalResponsible for basic accounting tasks: Deposits, close and balance cashPrepare internal documents and official documents including sales report toolsParticipate in promotional eventsAid in marketing planning and brainstormingSpecial Assignments: 1) Helped create and program a fully functional schedule file linked to a weekly budget which is now used across all the stores in Canada 2)… Show more Work in collaboration with several team members to achieve one common goalResponsible for basic accounting tasks: Deposits, close and balance cashPrepare internal documents and official documents including sales report toolsParticipate in promotional eventsAid in marketing planning and brainstormingSpecial Assignments: 1) Helped create and program a fully functional schedule file linked to a weekly budget which is now used across all the stores in Canada 2) Translate various documents including marketing copy and internal memos from English to French Show less

Master Of Science (Msc), Business Administration, Marketing, 4.04

Activities and Societies: Won 2 internal MSc Case Competitions Selected to participate at the HEC International Graduate Case Competition.

Bachelor Of Commerce, Marketing

Certificate, Computer Graphics Design; Psychology, Internet Programming, Photography; Architectural Design

Baccalaureate, Pure And Applied Sciences

Secondary Level