The Business and Solution Architecture team represents the technical resource capability within the Project Management function. This team’s objective is to understand client and prospect business and technology needs and to provide recommendations and direction on best approaches for leveraging Harte Hanks internal and partner product and service capability to create comprehensive solutions. Key Responsibilities: Owning the definition and architecture of strategic Marketing solutions (‘Products’) for clients and Harte Hanks in the areas of identity management, customer relationship management, social and digital data integration, data enrichment and enhancement, business intelligence and data visualisation, primarily within the B2B Tech, Pharma and Retail (both B2B and B2C) industries Developing and owning exceptional Stakeholder relationships with both internal and client teams, up to CXO level Translating complex technical solution designs into client friendly requirements specifications, statements of work and presentation materials Supporting contract negotiation – for both supplier and client relationships Providing consultative support through the entire Project Delivery Lifecycle to service introduction, and remaining the subject matter expert in the client solution from a business and commercial standpoint Responsible for ensuring the technical delivery of client solutions stays within the budgeted parameters for cost, duration and quality Ensuring the continued application of best practice and legal obligation in regards to data protection and information security

 Helping local and global sales teams in defining and architecting the best fit solutions for clients based upon a high level understanding of the client’s needs Providing expertise in Harte Hanks proprietary solutions, partner solution components and a wide array of service and technology based offerings; defining and designing solutions to meet the client’s business needs in the areas of identity management, customer relationship management, social and digital data integration, data enrichment and enhancement, business intelligence and data visualisation, primarily within the B2B Tech, Pharma and Retail (both B2B and B2C) industries Developing Statement of Work, requirements documentation, technical and non-technical support literature to support Stakeholder engagement Supporting contract negotiation – for both supplier and client relationships Providing consultative support through the entire Project Delivery Lifecycle, and beyond, and remaining the subject matter expert in the client solution from a business and commercial standpoint Responsible for ensuring the technical delivery of client solutions stayed within the budgeted parameters for cost, duration and quality Ensuring the continued application of best practice and legal obligation in regards to data processing and information privacy

Accountable for the successful delivery of a number of high visibility client projects, ranging from Marketing Database builds, through to complex email marketing activity.Accountabilities:• Creation of a balanced Project Management methodology, bringing together industry best practice in a pragmatic framework with client and agency needs• Delivery of a number of large value projects for UK and European clients• Management of an on-line collaborative working environment, enabling disparate clients to interact with suppliers and the project team in real-time, as well as sharing project controls and updates in an effective, cost and environmentally efficient mannerResponsibilities:• Development and delivery of all project materials• Management of a small team of Project Managers and Senior Project Managers • Chair of Project Boards and owner of Risk/Issue escalation paths

Accountable for the creation and delivery of a structured approach to Testing within this key dunnhumby project, resulting in minimal post-implementation bug fixes and maximising end-user confidence in the solution. This improved methodology was to be rolled out as a scalable company wide standard to be followed on all data solution projects.Accountabilities:• Creation of the Testing Strategy based upon industry best practice• Final sign-off of data and solution, in terms of fit-for-purpose solution and demonstrable data qualityResponsibilities:• Development and delivery of all training materials• Review of all Test Plans for seven stages of Testing including Entry and Exit criteria• Management of all defects raised, ensuring all are either resolved or have agreed resolution plans in place• Identification of matrix resources necessary to complete the different stages of Testing

Accountable for the successful delivery and transition of early phases of the Tesco ‘Customer View’, including the redesign and redevelopment of the underlying data handling processes (from client source to end-user applications), and transition of the client’s analytical and campaign based capabilities.Accountabilities:• Ensuring all client and dunnhumby stakeholders proactively engaged, and informed at all times• Creation (through management where applicable) of the Project plan and all supporting materials (PIDs [Project Initiation Document], Stakeholder Maps etc)• Service Level tracking on all incoming data feeds, using measures of timeliness, quality and completeness of data, and working with the client to resolve any issues as they ariseResponsibilities:• Management of numerous Workstreams including Research & Development, Data Solution Build (ETL [Extract-Transform-Load]) and Off-Shore Resource, etc• Communication of progress, issues and risks to the project sponsors and board members• Troubleshooting – where issues emerge, being responsible for engaging with key stakeholders to develop timely and effective solutions and for managing issues through to resolution; creating Risk Mitigation Plans to minimise the impacts of any risks becoming an issue• Chair of Operations Group Meetings (a weekly dunnhumby/client Project Managers meeting) including preparation and distribution of outputs from these sessions to relevant parties); Member of the Steering Board (monthly governance meeting)

Owner of the ‘legacy’ Client Data Solution including inbound data feeds, processing and presentation to end-user applications (SAS and Oracle based toolset), for Tesco UK, Tesco Ireland and Tesco Personal Finance.Accountabilities:• Line management of a team of 16 Data Managers who managed the automated and manual data feeds, and provided data processing on behalf of internal and external clients.• Service Level tracking on all incoming data feeds, using measures of timeliness, quality and completeness of data, and working with the client to resolve any issues as they ariseResponsibilities:• Communication of issues and risks relating to the day-to-day availability of the client Legacy solution• Identification, development and reporting of key business metrics through the use of intra~ and extra~ net websites and dashboards• Owner of all Data Protection and similar ‘best practice’ requirements, including the development of the team’s understanding of industry specific requirements (e.g. PCI DSS)

A new role created by Sainsbury’s and Accenture (IT Business Partner) to bridge the skills and knowledge gap between the IT and Marketing (analysis and targeting) communitiesAccountabilities:• Owner of the Enterprise Data Warehouse (EDW - a merger of the Customer and Trading warehouses), and maximisation of the use of the data as a corporate asset through user education, support and engagementResponsibilities:• Responsible for the operational management of the relationship between Sainsbury’s CMaT team and Accenture, ensuring fast resolution of any issues, leading to the maximisation of use and the value of the EDW, whilst ensuring the policies and procedures (including all DP obligations) are proactively managed• Ensuring the efficient and effective monitoring of availability, accurateness, completeness and overall quality of the data within the EDW• Chair of the ‘Continuous Improvements Group’ – a task orientated team empowered to deliver innovative, yet pragmatic solutions to changing business needs• Responsible for working with Loyalty Management UK to understand the Nectar scheme customer processes, and the incorporation of Nectar into the EDW, in place of the legacy Sainsbury’s Customer Loyalty scheme data• Owner of the ‘Enterprise Data Dictionary’ and ‘Consistent Version of the Truth’ (tools designed and built to track all data assets, and the journey that they go through) to ensure that all data-led risks are identified early, and that understanding of the data is maximised

Manager of the Data Production team consisting of a number of programmers, analysts and support staff.Responsible for consulting with third party organisations on all aspects of database architecture and the relevant supporting business architecture; managing tight partnership programmes with other service providers to develop and promote 'best practice' initiatives

Creation and ongoing maintenance of relationships with suppliers, ranging from data processing bureaux, call centres, and data capture housesResponsibilities:Accountable for the continued development and management of the Marketing and Transactional databasesSupervisory responsibility for team of 5 Data ManagersDeveloping and managing relationships with external agencies and internal customers to create 'synergy' between the various teams enabling fast turnaround of any job

Tasked with the initial set-up of the Data Production Unit (DPU), including the development of all procedures and processes, in order to make Data the third revenue stream for the TelegraphResponsibilities:Review of all software solutions to be used within the general working practices with the DPUResponsible for the identification, recruitment, training and ongoing support of the team required to deliver exceptional service

Responsible for the day-to-day provision of data from the National Shopper Survey to external clients for DM purposes, as well as internal clients for modellingResponsibilities:Overall responsibility for testing of all new questionnaire data qualityAccountable for the timely release of data to questionnaire sponsors prior to general market availability