Digital Marketing Manager
Portland, Oregon, Us
ShiftWise provides healthcare-specific Software-as-a-Service (SaaS) that enables hospitals and staffing agencies to procure and manage contingent healthcare workers in the US and abroad.• Leveraged Marketing and Sales efforts to increase Annual Revenue from $12m in FY 2013 to $40m in FY 2017.• Developed and implemented digital marketing strategy, campaign planning and execution, and lead cultivation to significantly drive annual revenue and service line growth.• Designed and copy-wrote marketing collateral pieces, graphics, and overall campaign concepts using print, web, email, PPC, and video media.• Significantly increased online social community members from 10k to more than 130k, and Facebook followers from 16k to more than 800k, in less than 4 years.• Attended industry trade shows, set up booths, and engaged with prospective clients, passing leads to sales.• Created more than 600 unique marketing emails delivered to 15.5M consumers, generating 600k visits to web properties.• Co-architected a Salesforce/Pardot-based marketing automation process to score and grade leads gathered through sales and marketing interactions, and fast-track qualified leads-to-sales.• Trained sales team members on lead tracking in Salesforce.• Utilized empirical data to convince company leadership that a $100k investment in a B2B display advertising platform, designed to specifically target prospect companies and job titles, would conservatively generate a 1,500% return.• Provided leadership and direction for major rebranding; established new mission, vision and value proposition, to hardwire and enhance best practices.• Collaborated with executive team to develop and implement multiple website expansions to increase visibility and expand target audience.