Chris Belec

Chris Belec Email and Phone Number

Helping businesses reach their most important audience with Total TV (Linear+Streaming) @ Free Press Indiana
Indianapolis, IN, US
Chris Belec's Location
Greater Indianapolis, United States, United States
Chris Belec's Contact Details
About Chris Belec

CAREER EXPERIENCE: Over 20 years of Media Sales experience representing the largest media publishing groups in the United States. Through direct sales and sales team management, a consultative sales approach focused on long term partnerships has driven year over year revenue growth and goal achievement. Business development and growth achieved through deep category understanding applying insights to drive strategies that lead customer and partner success. The current role representing Effectv (Comcast's media solutions arm), the focus is with audience and geo targeted Total TV campaigns that blur the lines of traditional and streaming so marketers are able to reach consumers with the power of TV no matter the device or platform.INDUSTRIES: Media | Retail | Franchise | QSR | Local business | Healthcare | Technology | Insurance | Automotive | Financial | Banking | Energy | Home Builders | Real Estate | Home Improvement | D2C | Direct Response | Higher Education | SportsSKILLS: Sales Director | Media Transformation | Retail | Integrated Marketing | Digital Marketing | Social | Event | Sponsorship | Consultative Sales | Email | SEO | SEM | OOH | CTV | OTT | Linear TV | Client Partnerships | New Business Dev | Video | Sales Team Development and Leadership | Category Strategy and Execution | Cross Department Collaboration | Campaign Strategy and Management | 1st Party Data | Marketing Research | Audience Targeting | Campaign Reporting | Salesforce | Solution Development | Product Development | Digital CX | SaaS | Client Success | Attribution | Audience Insights | PublishingNOTABLE ACHIEVEMENTS: Transformed Category approach to Higher Education creating Education Media Services which transformed University marketing investment from traditional print to digital marketing services (SEO | Social Media | Programmatic Digital Display | Email | Web Site Development) for Gannett. Built Category Strategy for Franchise | QSR | Fast Casual | Salon and created Tribune Franchise Services as a leading media partnership consultancy helping franchise structured business invest in audience engagement at the local store, regional co-op and national co-op levels for Tribune Publishing. 3 consecutive quarters of YOY growth + goal achievement taking a sales assignment at Effectv from down 40% to up 25% in 1st year.

Chris Belec's Current Company Details
Free Press Indiana

Free Press Indiana

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Helping businesses reach their most important audience with Total TV (Linear+Streaming)
Indianapolis, IN, US
Website:
freepressindiana.org
Employees:
8
Chris Belec Work Experience Details
  • Free Press Indiana
    Free Press Indiana
    Indianapolis, In, Us
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  • Effectv
    Account Executive
    Effectv Feb 2022 - Present
    New York, Ny, Us
    Leveraging the 1st party data of hundred's of thousands cable TV boxes, Effectv is transforming the TV commercial space blurring the lines between TV and digital video to develop a multiscreen, audience targeted solution that delivers the power of sight and sound across any device a consumer uses to watch premium programming. Backend attribution and metrics guide real time optimizations as we partner with leading local and regional marketers to make their investment in video work more efficiently and across all phases of the buyer journey.
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  • Gannett | Usa Today Network
    Director Of National Sales
    Gannett | Usa Today Network Jul 2018 - Feb 2022
    New York, Ny, Us
    National Sales Director leading sales and strategy for major retail partners across the United States. Gannett is the largest publishing group in the U.S. with ownership of local newspaper and digital brands in over 260 local markets plus the national USAToday content platform which includes the USA Today print edition, website and additional digital category brands that deliver content on a national scale. My primary role was to sustain traditional legacy investment of national major retail partners, while growing their digital partnership with Gannett focused upon audience alignment to their target consumer.
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  • The Indianapolis Star
    Strategic Account Executive
    The Indianapolis Star May 2016 - Jun 2018
    Indianapolis, In, Us
    Gannett/USAToday is one of the largest Publishing groups in the U.S. with media in over 110 markets and across the country and a flagship national brand in USAToday.com. Sales leadership within the higher education category transformed our approach to a digital focus leveraging display, search and social to help higher education institutions engage students/parents with attribution to enrollment success. Restructuring sales from a product focus to an audience focus, we created deeper partnerships within the higher education category and redefined the expectations a marketer should have in a media partner. 2017 Presidents Circle and 2017 ReachLocal Winner's Circle as a top sales contributor highlight a successful track record as a leading sales professional with Gannett.
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  • Tribune Publishing
    Division Manager/Director
    Tribune Publishing Oct 2010 - Mar 2016
    Chicago, Illinois, Us
    Leadership in the creation and success of Tribune Franchise Services division that transformed the approach to franchise structured businesses with a focus on digital solutions to engage core audience targets at local, regional and national levels. Partnered with leading brands in QSR, Auto Aftermarket, Fast Casual, Salon and Retail applying digital expertise in a reinvention of the marketing approach to be less product focused and driven more by audience engagement. Leveraged existing sales/account management teams and resources to build category sales from $500,000 to $3.9M leading to the development of category focused teams in Chicago and across all other Tronc Publishing Group markets. Organization leading digital sales drove quota success in every year with 2011 Campbell Award as a top sale executive for the Chicago Tribune.
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  • Epmg
    Midwest Regional Sales Manager
    Epmg 2009 - 2010
    EPMG is the number-one company in the United States for marketers trying to influence the purchase decisions of multicultural consumers via multicultural media. EPMG works directly with over 85 percent of the country's top Hispanic and African-American ad agencies, the majority of general market agencies, and an industry-diverse group of Fortune 500-level clients. I helped to develop sales and services in the Chicago market connecting to agencies and brands in the Midwest to help them understand the value of multicultural marketing and execute campaigns across medias in the voice and language of the target audience.
  • Pro Football Weekly Media Group
    National Sales Manager
    Pro Football Weekly Media Group 2008 - 2009
    Pro Football Weekly is a fully integrated content provider covering the NFL with in-season weekly print publication, annual magazines, year-round insider level digital site, and nationally syndicated TV and radio. I led the integration of media sales to create a National Sales division working with brands and corporations valuing the engagement of NFL fans and NFL industry insiders securing sponsorships across the entire PFW media portfolio.
  • Hoy Newspaper
    National Retail Manager
    Hoy Newspaper 2006 - 2008
    Los Angeles, California, Us
    Hoy is the leading Hispanic daily in Los Angeles and Chicago part of Tronc Publishing (formerly Tribune Publishing). I led the creation of a weekend home delivered edition carrying major retailer inserts to over 1 million homes in Los Angeles and Chicago. I worked with LA Times and Chicago Tribune Major Retail Account Executives to effectively consult Major Retail brands like Wal-Mart, Target and Kohl's to leverage our integrated HH distribution network in targeting 1st and 2nd generation Hispanics.
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  • Chicago Tribune
    Sr. Account Executive
    Chicago Tribune 1998 - 2006
    Chicago, Illinois, Us
    The Chicago Tribune Media Group (CTMG) is one of the largest regional publishing group in U.S. With multiple quarterly sales awards and exceeding annual sales quotas in every year, I worked with nearly every business category helping them to connect to our paid print subscriber and emerging digital audience. Specific category sales success with regional retail and financial institutions and national major retailers and home builders.
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Chris Belec Skills

Advertising Advertising Sales Marketing Digital Marketing Sales Digital Media Integrated Media Sales Franchise Consulting Online Advertising Media Buying Social Media Digital Strategy Lead Generation Integrated Marketing Email Marketing Newspapers Management Media Planning Direct Marketing Targeted Advertising Magazines Salesforce.com Marketing Strategy Strategic Partnerships Social Media Marketing New Business Development Mobile Advertising Online Marketing Newspaper Mobile Devices Television Account Management Targeting Analysis Analysis Strategy Marketing Communications Search Engine Optimization Facebook Pay Per Click Mobile Marketing Leadership Business Development Sales Management Business To Business Search Engine Marketing Direct Mail

Chris Belec Education Details

  • Northern Illinois University
    Northern Illinois University
    Communications

Frequently Asked Questions about Chris Belec

What company does Chris Belec work for?

Chris Belec works for Free Press Indiana

What is Chris Belec's role at the current company?

Chris Belec's current role is Helping businesses reach their most important audience with Total TV (Linear+Streaming).

What is Chris Belec's email address?

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What is Chris Belec's direct phone number?

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What schools did Chris Belec attend?

Chris Belec attended Northern Illinois University.

What are some of Chris Belec's interests?

Chris Belec has interest in Environment, Education, Children, Economic Empowerment.

What skills is Chris Belec known for?

Chris Belec has skills like Advertising, Advertising Sales, Marketing, Digital Marketing, Sales, Digital Media, Integrated Media Sales, Franchise Consulting, Online Advertising, Media Buying, Social Media, Digital Strategy.

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