Chris Bettes Email & Phone Number

Culver City, California, United States

Los Angeles Metropolitan Area

Greater Los Angeles Area

Recruited by senior leadership to helm global [off-platform] marketing strategy for Disney Streaming. Led 40+ managers and individual contributors across various teams, overseeing global franchise management & operations, global & international marketing strategy, campaign planning, and international marketing operations & localization across Disney’s global streaming footprint.➡ Launched 400+ campaigns across Disney+ domestic (Clouds, Encore!, High School Musical series) and internationally, including huge general entertainment titles (Pam & Tommy, The Kardashians, FX’s The Old Man, Welcome to Chippendales, Only Murders in the Building, The Dropout).➡ Led title marketing strategy, franchise management & marketing operations teams responsible for launching Disney branded SVOD services in 155 territories with cumulative subs base of 160M+ globally.➡ Boosted acquisition, engagement and retention by creating complex marketing support pipeline for general entertainment content in international territories, enabling effective planning, prioritization, and alignment, both on and off-platform.➡ Developed International Disney+ brand programs, and adapted domestic-centric brand campaigns to reach widest audiences territory by territory.➡ Created or initiated highly successful stunts for general entertainment titles including talent-led social takeovers, tastemaker and multi-cultural events, and custom content in partnership with social and publicity teams.➡ Content leveling committee member tasked with prioritizing entire global content slate including dating and day-and-date versus fractured release strategy.➡ Optimized localization design pipeline to increase creative production despite budget constraints, leveraging internal resources and achieving cost savings while enhancing brand & title support.➡ Oversaw creative review for brand and local marketing content created by regional and in-country teams.

Promoted to lead best-in-class brand marketing, strategy, design, visual communications, creative services, and event services teams responsible for original and adapted 360 creative campaigns.➡ Guided title marketing strategy and campaign management for licensed content to ensure integrity, continuity and preservation of the title’s overall essence. Key titles include Modern Family, How I Met Your Mother, Homeland, Bob’s Burgers, American Horror Story, This is Us, Bones, and 24 franchises.➡ Architected and improved content delivery workflows to increase delivery timing for day and date partners, created patented technology to manage assets, renegotiated deals, and overhauled support ecosystem for clients around the globe. ➡ Led the creation of 360 marketing campaign assets from concept to execution, delivering key art, TV spots, organic/paid social and digital content, press kits, and photography. Key titles include Life in Pieces, How I met Your Mother & Modern Family.➡ Directed teams responsible for producing all social creative, key artwork, video and metadata deliverables for key SVOD partners including Netflix, Prime Video & hulu.

Led all design and creative initiatives across organization, charged to create holistic strategies around content. Assumed additional brand marketing function with promotion, overseeing two creative teams, photography team, and events team. Served as marketing and creative strategy lead for key SVOD partners, including Netflix, Hulu, Prime, Hotstar and Sky’s NowTV.➡ Implemented cross-divisional programs to strategically align all aspects of distribution's marketing functions (product design, on-air, social, digital, print, visual communications, local marketing and publicity) to better support a compendium of licensees.➡ Created international specific advertising & social content strategy and deliverables with highly adaptive creative for client localization while maintaining the integrity of the title’s brand and essence.➡ Collaborated with Netflix and other SVOD partners in developing visual identity for several key programs on and off-platform, and helped develop testing cadence to evaluate performance of creative deliverables.➡ Delivered unprecedented 65,000+ custom assets annually to distribution partners with more than 45%+ bespoke and exclusive creative for licensees.

Over saw team managing all photo services for international business, including bespoke photo shoots, unit and special shoot photography across film series, negotiating network agreements, and working with talent representation. Built creative team including new photographic services/visual communications team.

Managed lean team that designed client/consumer facing marketing assets for high volume of successful titles distributed by the organization. Managed creation and fulfillment of all EST creative assets.