>Oversaw digital presence by conducting daily website checks for operational accuracy and special events across Danfords, Ferryman’s, and The Waterview.>Enhanced online reputation management by monitoring and responding to social media engagement, comments, and reviews within a 72-hour window.>Developed and shared dynamic content by creating at least three pieces weekly, including engaging reels, and updating digital marketing reports for stakeholders.>Streamlined marketing campaigns through collaboration on print and digital advertisements, ensuring brand consistency across platforms.>Conducted performance analysis of social media and email marketing efforts, identifying key areas for improvement using analytics tools.>Managed third-party integrations by optimizing content for OTA platforms, Google My Business, and local SEO listings, maintaining accuracy and high content scores.>Collaborated on creative projects by planning photoshoots, designing collateral, and ideating seasonal marketing packages.>Executed cross-promotions with marina marketing, leveraging opportunities to maximize exposure and drive engagement.>Maintained consistent branding by ensuring special offers aligned across websites, booking engines, and marketing materials.>Fostered community connections by attending local events, capturing content, and engaging influencers to enhance brand visibility.

> Spearheaded media planning efforts for a puzzle games company, enhancing ad performance and maintaining a 2.5% average clicks per impressions rate.> Produced > 40 highly detailed creative ad briefs per month, optimizing ad designs to drive more clicks and installs, while aligning with the company's objectives.>Managed the ad brief production process, overseeing 120 video ad assets per month from ideation to execution, resulting in an improvement in ad quality.> Led a team of 7 remote graphic designers on various projects, facilitating a seamless creative workflow and offering daily feedback on works-in-progress.>Used data-driven insights to analyze creative performance, conduct weekly test result assessments, and synthesize effective creative strategies, resulting in the creation of a dozen high-performing Facebook ads each year through iterative optimization.> Guided weekly ideation sessions, drawing inspiration from data and market trends, which fueled the successful execution of ideas within a 7-day sprint.

> Managed strategy and execution of social content for Facebook, Twitter, Instagram, and successfully increased Twitter following 184%(+8k followers) and Instagram following by 750% (+93k followers).> Supervised an illustrator and graphic designer to ensure the timely delivery of content calendar deliverables, producing over a dozen monthly posts and user engagement with the game beyond the app.>Swiftly capitalized on social trends to produce topical content and memes to increase social media engagement and expand the brand identity.> Advised customer service team on game updates and messaging strategies for bugs and player complaints, reducing ticket escalations by 50%

» Improved customer support written templates to efficiently resolve user pushback during a period of controversial feature removals, reducing the case resolution time by 50%.» Managed an onboarding Slack channel to help troubleshoot bugs, mentor, and provide product education to 10 new hires, and reducing leadership consultation by 30%. » Resolved an average of 44 daily support tickets and reviewed nearly 30 newly-created Meetup groups each day, successfully resolving each ticket in an average of 6 minutes.» Maintained a weekly Hively score of over 90% positive customer service reviews from at least 15 customers each week

> Coordinated and executed user retention and engagement projects across our largest communities to successfully reach our daily active user goals, contributing to a $6M funding round.> Promoted high-quality content on all media platforms to target undeveloped communities, ensuring each aligned with quality standards at 100%. > Developed fandom culture expertise across multiple niche interests, becoming a subject matter expert, leveraging data-driven insights, furnishing these apps with quality content, resulting in an increase in customer engagement within app feed.

» Managed fellow interns and served as liaison to senior leadership following early standout performance.» Dramatically increased content quality in underdeveloped communities.» Rapidly gained subject matter expertise across multiple niche interests in order to optimize strategy and branding.» Consistently excelled at speaking users' language, advocating for their needs while balancing company interests.

»Managed Duke Today Students’ Facebook account earning a 230%increase in followers»Curated and released weekly email newsletter read by over 6000 undergraduate students.»Researched and curated content to match the undergraduate audience.