Digital Marketing Manager
Current>Oversaw digital presence by conducting daily website checks for operational accuracy and special events across Danfords, Ferryman’s, and The Waterview.>Enhanced online reputation management by monitoring and responding to social media engagement, comments, and reviews within a 72-hour window.>Developed and shared dynamic content by creating at least three pieces weekly, including engaging reels, and updating digital marketing reports for stakeholders.>Streamlined marketing campaigns through collaboration on print and digital advertisements, ensuring brand consistency across platforms.>Conducted performance analysis of social media and email marketing efforts, identifying key areas for improvement using analytics tools.>Managed third-party integrations by optimizing content for OTA platforms, Google My Business, and local SEO listings, maintaining accuracy and high content scores.>Collaborated on creative projects by planning photoshoots, designing collateral, and ideating seasonal marketing packages.>Executed cross-promotions with marina marketing, leveraging opportunities to maximize exposure and drive engagement.>Maintained consistent branding by ensuring special offers aligned across websites, booking engines, and marketing materials.>Fostered community connections by attending local events, capturing content, and engaging influencers to enhance brand visibility.