Chris Bohlin

Chris Bohlin Email and Phone Number

Principal at Good Guys Creative | Design | Branding | Creative Leadership @
Chris Bohlin's Location
Dallas-Fort Worth Metroplex, United States, United States
About Chris Bohlin

I'm an independent designer specializing in branding and graphic design.I've won awards and been sent to the Super Bowl.Over a crazy couple of weeks, I traveled from Dallas to NYC, LA, Orlando and Chicago.I've also spent late nights with printers for press checks in Omaha, Nebraska and Grand Prairie, Texas.I've lectured at SMU, TCU and Texas A&M Commerce. I've been a professor at the University of North Texas and the University of Texas at Arlington.In 2013 I left a job as a high-profile creative lead at a marketing agency to pursue branding and design on a more intimate scale. Using the strategies I employed for global and national brands, I wanted to work closer with clients and owners to streamline the creative process and make collaborative branding. Bottom line, I wanted to work WITH my clients to help them solve their problems and not be constrained by high blended rates and dedicated FTE's.For years I specialized in food and beverage marketing, working with clients like Pizza Hut, Pepsi, Frito Lay, Dr Pepper Brands, Bennigans, Dave and Busters, Red Lobster and Pie 5. I know my way around a mouth-watering photoshoot and I can name any new snack product you can think up. I spent my first years out of school honing my design process and learning how best to tackle both new projects and new clients. One thing I've become fairly adept at is taking a brand new client and streamlining the agency/client relationship to get great work while also being efficient. In my last "big agency" stint I focused more on building creative teams and managing those teams. I am always looking for ways to get the best work from creatives, developing talent and building teams with complementary talent. To me, success is achieved when creatives and account leads collaborate for great work that clients appreciate. Awards usually follow. Today, I do my best to keep a broad client roster with a mix of large and small brands. I enjoy switching gears from one industry to another and working with both local clients in person and collaborating with teams remotely. We live in a very connected world with friends and family scattered across the globe. I feel that "work" can have the same model.Specialties: Graphic Design | Branding | Creative Direction | Collaboration | New Product Development | Packaging | Leadership | Creative Management | Mentorship | Teaching | Developing Talent

Chris Bohlin's Current Company Details
Good Guys Creative

Good Guys Creative

Principal at Good Guys Creative | Design | Branding | Creative Leadership
Chris Bohlin Work Experience Details
  • Good Guys Creative
    Principal
    Good Guys Creative Feb 2014 - Present
    From branding and design to creative strategy and problem-solving, I enjoy charging head-first into any creative challenge. I can work independently or lead a team. I'll play behind the scenes if you need an extra brain or pair of hands or I can lead a project from start to finish. The bottom line is I really dig what I do. I like helping clients solve their problems and I really enjoy helping others do the same.
  • Triggerpoint Design
    Director & Graphic Architect
    Triggerpoint Design Jul 2014 - Jul 2016
    TriggerPoint is a behavioral research and design firm specializing in identifying & influencing the subconscious behavioral factors guiding consumer decision making.Simply put… we help companies understand how people’s mental models & decision environments work together to drive their behaviors. AND more importantly how to change behaviors via Behavior Designed marketing & innovation.At TriggerPoint, our goal is to revolutionize research, marketing & innovation by leveraging the behavioral & decision sciences into consumer experiences through behavioral design. We go far beyond just "building consumer preference" with our work. Our focus is centered on deploying behavioral economics and the decision sciences to understand how context & psychology drive subconscious decision making and behaviors. Through our Behavior Design Process we develop behavioral interventions, marketing creative and innovations that directly engages your consumers non-conscious, thereby directing choices in your favor.
  • University Of North Texas
    Adjunct Professor
    University Of North Texas Aug 2011 - May 2014
    Denton, Tx, Us
    Adjunct professor, Advanced Art Direction and Senior Portfolio. These classes focus on developing expansive advertising campaigns for a range of clients. The process starts with building an actionable creative brief and continues through concept development, sketches, layouts, production and campaign extensions. Students are expected to complete campaigns for three different clients in the advanced art direction class and are tasked with rounding out a portfolio with a broad range of clients before graduation in the senior portfolio class. Both classes are designed to help transition students from the university atmosphere into an agency environment.
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  • Brandcory, Inc.
    Design Director
    Brandcory, Inc. Oct 2013 - Feb 2014
    Dallas, Texas, Us
    BrandCory is a strategic branding agency with a broad client roster including Three Happy Cows yogurt, Corner Bakery and Advance Pierre Foods. We tackle everything from product branding and packaging to in-store strategy and experiential design. We help integrate established brands and launch emerging brands through innovative marketing solutions. Developing solid brand strategy is at the core of every assignment. We see our clients as true partners to build brand stories and create dialogue between brands and consumers. We constantly toil against the forgettable to create lasting impressions and memorable experiences.
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  • The Marketing Arm
    Vp, Creative
    The Marketing Arm Jan 2011 - Oct 2013
    Dallas, Texas, Us
    As VP, Creative, I impacted how the team approached and grew the business. I was directly involved with recruiting and creative career development. I had a higher level of contact with our clients while also managing some of our agency’s more senior creative leads. Clients included Dannon yogurt brands and Frito Lay brands Tostitos, Ruffles and Multipack.
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  • The Marketing Arm
    Creative Director
    The Marketing Arm 2007 - Jan 2011
    Dallas, Texas, Us
    The Marketing Arm is an exciting place to work. As a company with 20 years experience in developing successful promotional ideas, they were tasked by one of their largest clients to build a creative department capable of collaborating on and executing concepts (in an environment where the concepts were already award-winning!) I was a part of that development. Leading the creative process for national brands while simultaneously working on a team to build a department from the ground up is a rewarding and challenging experience. My team developed 360 degree marketing campaigns from the ground up for Doritos and Cheetos.
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  • Latitude / The Richards Group
    Art Director
    Latitude / The Richards Group Feb 2001 - May 2007
    Dallas, Texas, Us
    latitude is a division of The Richards Group. We developed innovation and branding as well as concepted and implemented creative advertising and promotions for national and local clients. latitude works as a part of the Richards Group, utilizing media that go beyond traditional advertising, including in-store, point-of-sale, packaging and events. Clients included Dr Pepper Snapple Brands, Red Lobster, Bennigan's, and Dave & Buster's.
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  • Tracy Locke
    Art Director
    Tracy Locke Aug 1999 - Feb 2001
    Irving, Texas, Us
    At Tracy Locke, I worked on promotions, advertising and brand design. We concepted and produced ideas for various media including outdoor, direct mail, point-of-purchase, and in-store premiums. I was also a member of the Launch Point team, a unique division that worked primarily on assignments for new product development. Clients included Pizza Hut, Pepsi brands and Brown-Forman.
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  • The Fowler Group
    Art Director / Designer
    The Fowler Group Jan 1998 - Aug 1999
    My first foray into advertising and design. I did a little of everything here! Tasks included attending press checks, photo shoots, drum scanning, color correcting, proofing, web design and digital photography.

Chris Bohlin Education Details

  • University Of North Texas
    University Of North Texas
    Communication Design With A Minor In Advertising Journalism

Frequently Asked Questions about Chris Bohlin

What company does Chris Bohlin work for?

Chris Bohlin works for Good Guys Creative

What is Chris Bohlin's role at the current company?

Chris Bohlin's current role is Principal at Good Guys Creative | Design | Branding | Creative Leadership.

What schools did Chris Bohlin attend?

Chris Bohlin attended University Of North Texas.

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