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Drive brand equity, demand, and revenue growth in global and regional consumer and business markets. Marketing, advertising, and agency background. Team builder. Digital transformation leader. Technology, omni-channel retail, and sports/athletics verticals.Email: ChrisBohrer@gmail.com
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8 JaguarsTrélex, Vd, Ch
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Svp, Marketing – Personal SystemsHp Mar 2022 - PresentPalo Alto, Ca, Us
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Head, Global Marketing Strategy & Planning, Personal SystemsHp 2019 - May 2022Palo Alto, Ca, UsHP: $59 billion, global provider of personal computing, imaging, and printing products and related technology, solutions, and services (NYSE: HPQ).Head global go-to-market marketing strategy for $39 billion B2C and B2B business. Lead 9-person team, 3 directs, 100+-person matrixed team, and 9-figure budget. Report to Global Head, Marketing, Personal Systems. Embedded in General Manager, Personal Systems' executive team.• Played key global and regional roles in driving 5%+ compound annual growth rate across Personal Systems business since 2015 ($7+ billion annual revenue gain).• Directed review of 10+ countries (total addressable market, share, white space opportunities, profitability), fresh marketing vision, and initial strategy. Socialized via executive and C-level white papers and presentations. Greenlighted for change and resources. • Piloted data collection and sharing programs with major accounts. Partnered on marketing and customer experience strategies for mutual success. Drove 12% YOY growth.
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Head, Emea Marketing, Personal Systems + Head, Emea Digital MarketingHp 2015 - 2019Palo Alto, Ca, UsLed localization and execution of brand and marketing strategy for $14 billion region. Managed 9-figure budget; 100-person Personal Systems team, 12 directs; and 75-person EMEA-wide digital marketing team, 1 direct. Reported to Global Head, Marketing, Personal Systems. Embedded in EMEA President’s executive team.• Launched disruptive gaming PC brand, OMEN, with award-winning (Drum PR, Creative-pool) focus on EMEA customer experience. Current market leader with 24% share. • Pioneered digital marketing shared services with Romanian and Polish team. Increased EMEA leads 120% and sales pipeline 200%+. • Increased MROI 3X within mid-market, corporate, enterprise, and public sector segments.
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Director, Consumer Marketing, Printing & Personal Systems, EmeaHp 2014 - 2015Palo Alto, Ca, UsPre-Split Hewlett-Packard: $103 billion, global provider of products, technologies, software, solutions, and services.Led execution of consumer brand and marketing strategy for $10 billion region of $57 billion global Printing & Personal Systems Group. Managed 7-person team, 8-figure budget, and partnership with Microsoft and Intel. Reported to VP, Marketing, EMEA.• Led Instant Ink (a direct-to-consumer, subscription, next-day ink cartridge delivery service) GTM in the UK. Built product’s largest regional subscription base. Achieved 99% first-year retention.• Launched Sprout by HP (a creative console/PC designed to empower individual designers and makers to unlock the potential of 3D printing) GTM in the UK, France, Spain, and Saudi Arabia. Beat brand recognition and sales targets. • Consolidated decentralized consumer marketing functions. Formed end-to-end group; significantly improved service to EMEA country offices.
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Director, Worldwide Consumer Pc MarketingHp 2010 - 2014Palo Alto, Ca, UsCreated global, consumer campaigns for retail and e-commerce channels. Included brand, value propositions, competitive positioning, and execution. Managed 4-person team, 8-figure budget, and marketing partnership with Microsoft, Intel, Beats by Dre, and Nvidia. Reported to VP, World-wide PC Marketing. Recruited by former Sears Holdings CMO.
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Director, AdvertisingSears Holdings Corporation 2008 - 2010Chicago, Il, UsSears Holdings: $43 billion parent company of omni-channel retailers, Kmart and Sears, Roebuck & Co. (NSDQ: SHLD).Led integrated marketing and communications strategy for top consumer brands (Kenmore, Craftsman, Die Hard). Managed 4-person team, 8-figure budget. Reported to VP, Marketing. -
Management Director/Account DirectorElement 79 (Now Ddb) 2001 - 2008Chicago, Il, UsElement 79: Advertising agency; subsidiary of $13 billion Omnicom (NYSE: OMC).Core leader in ideation, launch, and management of Element 79 Sports. Led teams that won and served sports apparel and sports franchise clients, including Champion Apparel, Finish Line, and the National Hockey League. Won multiple awards for earlier work with sports beverages companies, Gatorade and Propel. Recruited by former FCB manager. -
Account Executive, Fmcg (Quaker Brands)Account ExecutiveInterpublic Group (Acquired Foote, Cone & Belding) 1999 - 2001New York, Ny, UsFCB: $4 billion billings advertising agency (NYSE: TNO); acquired by Interpublic in 2001. -
Account Executive, Retail & White Goods (Sears & Kenmore Brands) 1998 To 1999Ogilvy 1998 - 1999New York, Ny, UsOgilvy & Mather: Advertising agency; subsidiary of £9 billion WPP (NYSE: WPP). -
Marketing CoordinatorEntertainment Marketing, Inc. 1997 - 1998
Chris Bohrer Skills
Chris Bohrer Education Details
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University Of Missouri-ColumbiaAdvertising Sequence -
The Art InstitutesFilm & Music
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The Aspen InstituteExecutive Leadership
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Institute For Real GrowthAna Cmo Leadership Program
Frequently Asked Questions about Chris Bohrer
What company does Chris Bohrer work for?
Chris Bohrer works for 8 Jaguars
What is Chris Bohrer's role at the current company?
Chris Bohrer's current role is SVP, Marketing – Personal Systems.
What is Chris Bohrer's email address?
Chris Bohrer's email address is ch****@****ail.com
What is Chris Bohrer's direct phone number?
Chris Bohrer's direct phone number is +121227*****
What schools did Chris Bohrer attend?
Chris Bohrer attended University Of Missouri-Columbia, The Art Institutes, The Aspen Institute, Institute For Real Growth.
What skills is Chris Bohrer known for?
Chris Bohrer has skills like Integrated Marketing, Advertising, Marketing, Digital Marketing, Interactive Marketing, Digital Strategy, Management, Online Advertising, Multi Channel Marketing, Digital Media, Mobile Marketing, Direct Marketing.
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