Just as companies progress through different growth stages, so does the marketing function. With 20+ years of experience I’ve built, turned over, expanded, and led marketing teams across different stages to achieve company growth objectives. I accomplished this by taking a methodical approach ensuring that the team is empowered with the right systems, processes, and programs to quantify marketing’s true impact on revenue, set pipeline goals in collaboration with sales leadership, and deliver on corporate strategy.Accomplished SaaS marketing executive with a successful track record across company profiles--from established publicly traded companies, VC funded start-ups that went public or were acquired, or PE led firms driving towards an accelerated exit. ARR ranged from less than $5M to over $150M across industries such as HR Technology, Health Technology, Consumer Technology, and Marketing Technology.Adept at developing a repeatable, scalable, growth marketing engine that builds pipeline and raises brand awareness through a variety of marketing disciplines including account based marketing, demand generation/performance marketing, branding, product marketing, analyst relations, field marketing, digital marketing, and marketing communications/PR. Quantitative orientation and driven to link marketing performance to financial outcomes by measuring CAC, CAC/LTV, pipeline creation, the traditional demand waterfall, and specific channel campaign metrics that track the buyer's journey.Team builder and operationally focused managing multi-million dollar marketing budgets for domestic and global teams exceeding 30 individuals.