Chris Boone Email & Phone Number

Nashville, Tn, Us

Increased Sell-Through, Provided Essential Marketing Support and Product TrainingExecuting our mission to become the most-relevant, most-played and most-loved music company in the world by supporting sales and marketing activity for our brands: Gibson, Epiphone, Kramer, Maestro, Mesa/Boogie and KRK. It's a "whatever it takes, roll up the sleeves" type of position that takes on may forms: Brand Ambassador, Business Development Manager, Product Trainer, Event Coordinator, Guitar Tech, etc. As the "Face of Gibson Brands" for everyone I meet, I do everything I can to increase sell-through and positively engage our dealers, consumers and fans.

Pasadena, California, Us

Elevated Brand Profile, Captured Market Share, Increased Sales and Expanded Distribution • Managed all aspects of sales, marketing, social media, artist relations and online reputation in the USA • Marketed and sold the XVIVE U2 Wireless Guitar Systems to targeted independent dealers and national accounts. Opened AMS, Sweetwater and expanded Guitar Center from online only to in-stores. • Recommended expanding U2 product finish options in response to feedback I generated. Added woodgrain, flat black and carbon fiber options giving consumers more options, dealers a wider selection and increasing sales opportunities were just a few examples of ideas generated and accomplishments in this Contract Role.

Los Angeles, Ca, Us

Managed and leveraged relationships with influential musicians and negotiated terms of artist agreements. Placed products with artists generating millions of brand impressions, earned media value and provided Marketing Services exclusive photo and video content to further influence sales for all FMIC brands.

Los Angeles, Ca, Us

Developed the Product Specialist program by creating the playbook for execution, established KPIs and reporting. Personally started Mid-Atlantic, Northeast and Northwest Territories and trained my replacements.Duties revolved around supporting marketing activity for our brands: Fender, Squier, Jackson, Gretsch, Charvel, Guild, SWR, Sunn, DeArmond and others to increase sell-through and further engage our dealers, consumers and fans.

Developed Selling Strategy, Captured Market Share, Increased Sales and Distribution• Crafted, implemented and revised outdated sales strategies through the creation of annual dealership agreements and renewals, goal setting and order plans, minimum stocking requirements and MAP policy • Increase domestic sales 67% overall during tenure and took GK from a sub $1M brand to over $2.5M annually• Raised average minimum opening order amount by 300% and increased market share opening 40 new dealers• Successfully raised retail pricing 15-20% per product line elevating the GK brand and enhanced consumer’s perception of the products • Directly managed national accounts: Guitar Center, Musician’s Friend and Mars Music, as well as high profile independent dealers on the west coast including Guitar Showcase, Skip’s Music and Bass Northwest

Increased Market Share and Expanded Sales and Distribution• Directly sold Mesa/Boogie amplifiers to a network of 50+ retailers in the USA and Canada and increased territory sales $1.3M annually during tenure. I left my position with $2.5M on backorder • Opened eleven new independent dealers generating a minimum opening order of $25K each, revitalized stagnant relationships with existing dealerships and closed several under-performing dealers • Developed individual dealer purchasing strategies, finalized order plans and suggested a proper marketing mix in alignment with minimum stocking requirements and sales goal achievement• Negotiated retail sales goals, finalized commitments and executed annual dealership reauthorizations