I am a digital strategist and creator, understanding the full spectrum of online tools available. From websites and social media to CRM and marketing automation, I seek to find the right solutions for the companies I advise. My focus is on:: - Helping organizations become “digital first” through innovation, introduction and integration of digital tools and processes- Developing effective inbound and outbound digital strategies, encompassing websites, CRM, mobile, marketing automation, social media and integration- Helping healthcare organizations in the development of their marketing/communications technology “stack”- Most importantly, helping organizations restructure their departments to ensure digital is a primary and driving component of all their inbound/outbound activities.

Responsible for shaping the health system's digital business strategy and growing patient volume for Beth Israel Lahey Health, and advancing the organization’s standing both regionally and nationally as a consumer-focused health care provider. This includes: oversight of the organization's web strategy and development of public-facing websites and intranets as well as third-party websites, digital engagement strategies, mobile and interactive platform development, lead generation via search engine and social media marketing, design and management of consumer-facing tools including physician search, online appointment scheduling, apps and marketing call centers. Within the marketing intelligence component, the scope of oversight includes marketing research, data warehouse development, Consumer Relationship Management (CRM) and Marketing Automation (MA) strategy and implementation, segmentation, machine-based learning and predictive modeling, identification and adoption of emerging marketing and communications technologies, and forecasting, analytics and reporting for the entire Marketing & Communications department.

Leads the digital marketing and communication efforts for Fairview, HealthEast, University of Minnesota Health and University of Minnesota Physicians to increase customer awareness, preference, engagement and loyalty. Develops and implements comprehensive digital strategies that drive organizational goals, utilizes digital technologies strategically and delivers superior customer experiences. Leads the overall measurement, analytics, and reporting for the marketing/communications team.

Selected accomplishments: • Developed and led new digital strategy practice resulting in 30% of agency revenues for 2016• Senior account lead on key accounts, including health systems, health services and HIT companies• Created new digital products and solutions for clients, managing creative and account teams for successful delivery of all digital projects • Member of the agency’s strategic planning team responsible for agency staffing needs, strategic account planning and agency business development • Published and presented whitepapers, blog posts and change management resources for agency

Selected accomplishments: • Led 25-person team responsible for development and management of more than 90 public websites, overseeing content marketing strategy development and execution, video and multimedia production, online interactive tools, online marketing (SEO, PPC, social media advertising, behavioral targeting), Customer Relationship Management (CRM) database, email marketing, marketing automation, lead generation, mobile app strategies and development, and social media strategy development for PR, marketing, foundation and physician relations• Transformed www.northwell.edu website within two years, including consolidation of multiple websites—initiating usability study, persona development and mapping, information architecture design, technical development and API integration with back-end systems• Oversaw development of business case that led to successful replacement of existing Customer Relationship Management (CRM) system positively impacting $6.2B in operating revenue • Company liaison to C-suite executives and clinical leaders across health system on cross-department digital efforts directly impacting marketing, PR, professional education, clinical research and organizational branding • Acted as consultant to internal venture department (within the health system), advising on business plans and methods for internally developing new HIT solutions

Selected accomplishments:• Managed annual operating budget of $2.5M • Led marketing communications team responsible for external website, intranet, portals, social media, online marketing (SEO, PPC, social media advertising, behavioral targeting), email marketing, mobile app strategies and development, CRM management, and video and multimedia production for a relaunched www.inova.org website• Effort included usability study, architectural information redesign and visual enhancements, and launch of three mobile apps• Responsible for creative concept, execution and launch of nationally recognized online wellness program, www.fitfor50.org, that measured downstream ROI of ~ $450,000• Developed ROI measurement tool to report hospital marketing and communication efforts to executives • Worked with leaders across organization to develop social media presence and executive-level digital content strategy, including launch of CEO, nursing and newsroom blog• Developed business requirements and cross-department integration of new portal initiatives including patient, physician, alumni, foundation and board members

• Offered marketing and sales consultation services to a wide variety of businesses, with specific focus on online marketing, social media, website development and go-to-market programs• Developed integrated marketing plans for 100+ companies, resulting in an average of 30 – 50% growth measured over 6 months• Created successful B2B and B2C marketing programs that embraced a variety of successful marketing techniques, including SEO, SEM, SMO, buzz and viral • Analyzed healthcare marketing best-practices and created comprehensive, integrated marketing plans for local health organizations• Delivered innovative training materials to high-tech and aerospace industry companies, highlighting how to shorten go-to-market processes by 60%• Authored press releases, brochures and website content, and designed brochures, business cards, logos and sales material for 100+ clients • As contracted marketing specialist coordinator for a client, created a 75% increase in channel sales over a three month period

Selected accomplishments:• Consultant to 100+ hospital clients providing counsel about marketing, business development and quality improvement.• Developed unique consulting solution to address hospital online marketing needs, with a focus on SEO, SEM, SMO and SMM, which included formal presentations, website and social media assessments, How-To Guides and ROI measurements. • Created an online and social media presence that included widespread exposure on social media platforms, resulting in thousands of fans, friends and followers.• Trained 20+ consulting staff to roll out consulting to 400+ clients directly responsible for retention of more than $2M of client revenue, annually. • Increased CEO, COO, and CMO awareness of Health Grades professional service offerings, leading to “meets or exceeds” client retention and up-sell goals.• Supported multiple business lines in developing online/social media solutions that complimented existing product lines and cross-sell opportunities.

• Oversaw development of policies, procedures and objectives for marketing and selling products and services. • Managed product/service development, pricing, marketing budgets, and sales objectives.• Directed sales activities and created marketing collateral. • Successfully negotiated margin increases with channel partners.

• Quickly learned consultative sales approach and delivered more than $300K in proposals in less than 6 months.• Responsible for marketing and sales efforts in four major vertical markets in the Colorado region.• Developed new marketing collateral to assist sales efforts.• Managed partner relationships with Oracle, Microsoft and other high-tech vendors including leading regular partner meetings, technical training and creation of partner-specific marketing collateral.

• Marketed thirteen annual special publications for a local business-to-business newspaper, including managing the marketing, sales and publication process; realized $2M in annual sales in these publications• Worked with owners of the company to develop ideas for five new publications to address business needs• Met with key stakeholders to develop sponsorship relationships with local businesses• Increased the sales goals of each publication by 15% (year over year); successfully led sales team to make goals• Successfully managed two major sales territories, healthcare and high-tech, and routinely made defined sales goals in both print and event sponsorships• Increased sales in each territory from $100K annually to more than $250K within one year• Defined and implemented a new sales training program for BCBR and two sister organizations

• Account manager and trainer for high-tech channel accounts, including IBM, StorageTek, Ingram Micro and Oracle, delivering marketing programs that shortened sales closure from 60 days to less than 45.• Responsible for: sales and marketing seminar creation and on-site course delivery; instructional design; forecasting; creating more than 30 e-learning sales programs, including writing technical marketing documents and scripts, and on-camera content delivery.• Analyzed market trends and opportunities, delivering relevant content to vendor’s reseller channel.• Research coordinator manager for book “Guerrilla Retailing.”• Secondary responsibilities: event planning and scheduling, website content creation/design, and brochure design.• Additional duties: managed small-business office of five employees; created goals and personnel development plans; analyzed existing processes for efficiency; performed weekly financial reviews.

• Managed pre-sales support call center.• Responsibilities included personnel and process goal management, resulting in a 25% increase in business each year without increasing resources.• Authored quality processes and work instructions for call-center, resulting in successful companywide ISO audits.• Analyzed customer interactions and proactively created a feedback loop to product marketing teams.• Increased channel support by more than 400% over five years.• Created an integrated processes that tracked and monitored unsolicited sales leads, resulting in $1M per month of realized revenue.• Implemented channel sales tools to increase sales, including web-based sales configuration tools, interoperability matrices and marketing intelligence database• Hired and trained members of telesales/inside sales organization.• Acted as key contributor to intranet and extranet for marketing material; improved CRM database; converted marketing material to “channel friendly” status.