Executive responsibility for Customer Engagement, Digital Product Development, Strategy and Digital Talent for a customer base of more than 5m. Encompassing; website, online marketing, mobile, social media, customer communications and internal transformation. Driving and scaling an Agile Customer Centric Product and Engineering team building best in class Digital products and services.

Overall responsibility for Digital within the Retail Business of ScottishPower including Digital Product Development using human-centered design thinking, Self-service, Sales, SEO, Mobile and App, Strategy and Innovation, Social Media, Content and UX, Digital Propositions, Analytics, Commercial Relationships, Reputation Management and leading Digital transformation activities for the organisation. Setting the Digital Vision and strategy whilst fostering a best in class Customer Centric Agile culture and multi disciplined team in excess 70 staff.

Responsible for Product Roadmaps, Change Management, Analysis, Customer Journey solution design, Development, Technology Strategy, Commercial Relationshipsand the health and value creation of our Digital Platforms.

Primarily responsible for deriving margin enhancements from all digital platforms including creation of Organisational Social media profiles and processes across sales, service and marketing and launch of the 1st self-service customer mobile app.

An out of line role, tasked by the incoming CEO, to establish a marketing and product vision and 10-year roadmap for UK activities. Subsequent organisational change culminated in the creation of new departmental areas for Digital and Big Data, adapting to the evolving consumer market and technologies.

Encompassing all areas of Marketing, Brand, Social and Digital Media with a particular focus on Direct Response campaigns. T-shaped Marketer with a solid background in SEO, SEM / PPC, Display and Social advertising.

Graduate position preparing responses to blue chip client briefs for direct response campaigns within Scotland’s largest Direct Marketing agency.