Chris Bromley Email & Phone Number

Southend-On-Sea, Gb

Providence, Ri, Us

London, Gb

I was responsible for the delivery and management of partypoker’s consolidated media strategy aimed to increase effectiveness and efficiency of the brand’s cross channel performance, with full responsibility of the media budget. I lead a team of specialists in each digital discipline which includes Paid Media (Direct deals with brand publishers, PPC, display, paid social) SEO, and Affiliates. My performance was based and measured in delivering FTDs at an effective CPA, NGR and positive ROI for partypokerKey responsibilities:• Develop and execute channel media strategy aimed to grow partypoker acquisition numbers and brand awareness.• Responsible for briefing the in house creative team and defining the requirements for all he digital campaign assets in terms of messaging and visual look and feel. Setting the direction for the brand and how it is experienced• In partnership with Entain negotiate best media deals with media suppliers;• Increase partypoker organic discoverability in search engines and app stores • Manage consolidated partypoker media budget (2021 Over £9.1M)• Lead the effort in optimizing partypoker affiliate program and renegotiating existing affiliate deals;• Contribute into Entain’s attribution modelling efforts aimed to associate value throughout multiple touchpoints on the customers’ journey• Recruiting and manging a team of media, affiliates and SEO professionals.• Assign acquisition targets by channel per territory for each team.• Input in partypoker creative strategy to ensure it meets various media channels’ requirements• Continually monitor acquisition metrics to and ensure we are hitting targets and take proactive action where performance is suboptimal.• Provide in depth performance review and insights across all digital channels on a monthly basis to senior stakeholders.

London, Gb

Responsible for the execution of the digital marketing strategy across international markets to drive new customer acquisition in order to achieve department KPIs and grow the business. During my time at Entain I have undertaken a number of major projects which have successfully help deliver the best results in terms of paid acquisition marketing in the history for the partypoker brand.Key responsibilities:• Responsible for managing and optimising the international digital acquisition marketing budget including media planning and budget allocation of all major online digital disciplines (PPC/Paid Social / Display/Mobile), ensuring positive return on investment and business growth, making key decisions based on performance.• Responsible for briefing the in house creative team and defining the requirements for all he digital campaign assets in terms of messaging and visual look and feel. Setting the direction for the brand and how it is experienced across all channels including affiliates and external partners.• Working with third party and marketing agencies to deliver PPC, Paid Social, Display and Mobile campaigns to ensure an optimised conversion funnel.• Continually undertaking and analysing market research to identify any opportunities, issues, trends or gaps in the market.• Regular review acquisition metrics, to closely monitor and ensure we are hitting targets.• Work closely with all marketing teams including VIP, Affiliate, CRM and Operations teams, ensuring we maximise the ROI of newly acquired customers• Regular reporting to senior stakeholders on success of strategy and campaigns, demonstrating a deep understanding of what digital channels drive acquisition.• Responsible for recruiting new members of staff to join the expanding digital marketing team• Managing members of the team by setting up daily, monthly and quarterly objectives while overseeing the implementation, offer support and guidance them towards delivering towards the companies’ KPI

London, Gb

This is my first role working for an online gambling firm. My overall responsibility is to improve and expand PKR’s global online acquisition marketing campaigns across a range of digital channels including programmatic display, affiliates, paid search, paid social and mobile marketing.Key responsibilities:• Work with the CMO to develop and implement an overall digital marketing strategy• Plan and forecast budgets annually (£100k+ per month) for each acquisition channel• Manage and optimise the conversion funnel to maximise customer acquisition through prospecting and retargeting campaigns.• Produce detailed reports daily that provide key insights which focus on where we can make cost effective optimisations.• Brief and lead in house creative teams to develop innovative, eye catching and effective advertising creative• Advise on improving in-house technologies and processes with new DMP, DSP and PMD’s. (Within a few weeks of joining PKR I quickly identified they required a new DMP solution as the current system was redundant. This change has saved PKR £250,000 a year.)• Present and lead introductory meetings for the whole company about the different roles in the marketing department. • Line managing the digital marketing executive, setting performance objectives, daily tasks, monitoring sickness and annual leave.• Project managing the redevelopment of the acquisition websites by introducing CMS templates that are also dynamic and responsive for mobile devices.

London, London, Gb

This was my first role working for a Publisher. In this role my responsibilities were to drive new and repeat customers to our ecommerce websites, in the most cost-effective and sustainable way possible. This includes: • Optimising the PPC and Retargeting campaigns (Google, Bing, Facebook, Criteo etc); working with the design and editorial teams to produce engaging SEO content and devise ‘sticky’ social media campaigns.• Working with the Web Manager (and external development team) on a range of innovative digital projects; as well as imparting best-practice advice on all aspects of Search Marketing and Social Media. • Other responsibilities also include campaign reporting and analysis – using a suite of popular online tools to monitor performance and examine businesses performance and produce insights that contribute to future strategy.

London, Gb

Returning to Mediacom I was in charge of:• Producing Facebook plans and manage multiple client accounts. Sharing and introducing new creative ideas.• Delivering process documents within the agency to ensure the team operates efficiently.• Advise clients on what to promote on their Facebook pages to deliver against their objectivesClients I managed during my time working at Mediacom: Coca-Cola, Direct Line, Nuffield Health, Lucozade, Bose and Cancer Research UK.

London, London, Gb

Working as acting manager, I have gained experience in the following areas:• Expert knowledge of Facebook API and Twitter platform• Managing and training a team • Produce Facebook plans and manage multiple client accounts. Sharing and introducing new creative ideas • Advise clients what to promote of their Facebook pages to encourage engagement.• Design Facebook ASU’s including image design.I worked with the following clients: RAC, Aviva, Toyota, Lexus, Molson Coors, British Airways and

London, London, Gb

London, Gb

Nashville, Tn, Us

Nashville, Tn, Us

Bsc (Hons) 1St Class, Multimedia Computing

Education record