Created and led the team (Account Management, Operations, Analytics & Business Development) responsible for driving $500M+ in digital wholesale revenue

Oversaw the marketplace & dropship team (Marketing, Operations, Analytics & Business Development) responsible for $40M in revenue

Led strategic planning and creation of foundational tools & processes to operationalize US Marketplace and dropship businesses

Managed end to end marketing, sell in and customer management for sporting goods customers, ensuring consistent sales growth and product relevance.

Provided channel, margin and product analytics & financial planning for $441M North American soccer business

Managed $4.6M apparel line from ideation to production to sales launch• Created product & material briefs detailing product requirements, distribution strategy & target consumer(s) in order to manage outside designers and ensure product line met customer & market needs. • Increased revenue through collaboration with multifunctional and international team (sales, marketing, operations, development, commercial) resulting in a 90% increase in SKU productivity.• Facilitated & oversaw BOM pre-costing and sourcing of each style in order to achieve in-going product gross profit. • Created a new process with the support of the sourcing team to deliver higher margins on 60% of the product line.• Coordinated and supported marketing & sales team to create relevant sell in tools including sales samples, product copy, product photography and sales presentations.• Ensured data integrity for over 600 SKUs through the management of line plans, margin tools, VMLPs & PLM software allowing marketing & sales teams access to product features, pricing, SKU #s and other marketing assets. • Analyzed competitors by price point, product segmentation and positioning to inform product decisions. • Conducted product testing, consumer surveys and focus groups to ensure product sufficiency and market place relevance.

Developed sales channel strategy for OR’s expanding apparel line.• Created a distribution strategy aimed at maximizing sales based on analysis of Leisure Trends data, Outdoor Research sales by channel and primary research on consumer purchasing behavior. • Led team that surveyed over 8,000 participants and conducted focus groups to gather insights on consumer purchasing habits to shape OR’s sales channel mix and maintain brand equity. • Shaped product mix to optimize sales by channel based on competitor, industry and company data and trends.

Team member of early stage high-tech company responsible for bringing a revolutionary product to market.• Conducted financial & market analysis on $3B industry that resulted in early stage proof of concept funding of $50,000• Developed market strategy for taking disruptive technology from proof of concept to full scale retail & commercial sales.

Reported directly to CFO and VP of Marketing on numerous financial forecasts and advertising campaigns.• Created budgetary reporting system for military division resulting in more impactful financial analysis and transparency.• Analyzed YOY military budgets for more accurate forecasting and cost controls.• Initiated, researched and provided financial analysis (ROMI, payback, acquisitions costs, etc) for emerging advertising strategy aimed at increasing retail sales and brand awareness among core consumers.

Led consulting team tasked with providing a strategic plan for expanding business into the private label brand (PLB) market.• Led team responsible for collecting and analyzing customer perception data, researching PLBs in targeted retail operations and recommending a strategy to executive team for expanding PLB business. • Developed segmentation strategy for targeting high value customers based on metrics including manufacturer’s data, SKU product mix, SWOT analysis, PLB value proposition to consumers and national brand competition.

Managed and coordinated geothermal projects; provided data analysis and process development for early stage startup business. • Researched and analyzed emerging market with feasibility studies, industry trends, financial modeling and economic forecasting in order to identify potential market niche and create a comprehensive financial analysis for a business plan.• Managed complex supply chain composed of numerous vendors each responsible for delivery of project critical supplies. • Created financial model for a business plan forecasting a 5 year revenue stream based on estimated fixed and variable costs, economic forecasts and sales volumes.• Reduced time to project completion by up to 50% through management of sub-contractors, vendors, project schedule, project budgets and customer interactions on simultaneous projects.• Doubled sales volume through the creation of a comprehensive proposal generating program and process that decreased delivery time of customer proposals by up to 50%.• Calculated project ROIs, IRRs, NPV, feasibility reports and timelines for projects ranging in value from $40-$500+K. • Streamlined communication and ordering processes with vendors to create an efficient method of analyzing and making accurate decisions based on variables such as delivery time, inventory and pricing.

• Analyzed emerging technologies and energy market to recommend best implementation practices for large scale algae growth and harvesting processes. • Prepared project budget for $6.2 M U.S. Department of Energy Grant Application for high tech algae growth operation.• Facilitated connections with lobbyists and political leaders to gain backing for investment towards large scale algae growth operations