Christopher Sutherland Email & Phone Number

Portland, OR, US

Verdun, Quebec, CA

Montreal, Quebec, CA

Seattle, Washington, US

Seattle, Washington, US

• ICON is a premier Digital Talent Agency focused on representing world-ranked professional esportsathletes on TSM and top-tier streaming talent to build their careers, create opportunities and connect them withbrands.

Los Angeles, California, US

• Lead the execution of influencer campaigns to create digital sponsorships with unique content from Twitch, YouTube, Twitter and Instagram with leading industry influencers & talent from the NRG roster.

London, Greater London, GB

• Support the development of integrated marketing plans with influencers for key product launches and sponsorship campaigns

London, Greater London, GB

• Management of a global portfolio of influencers and facilitating sponsorship campaigns to a variety of streamers across the world.

London, England, GB

• Campaign management, lead generation, prospecting, pitching, and sending sponsorship offers to influencers.

Plano, TX, US

• Build sponsorship marketing programs for brands at University of Washington Husky Athletics properties.

Los Angeles, California, US

• Improved relations with key partners (Red Bull, Lexus, Chick-Fil-A, American Airlines, and CarMax) by increasing ROI and helping coordinate joint marketing campaigns to maximize partner retention.

Los Angeles, CA, US

• Assist with project planning by collaborating with internal teams to coordinate the organization of sponsored game-day equipment.
• Organize entertainment strategies and monitor progress with on-field operations during MLS games with an LAFC staff.

San Francisco, CA, US

• Helped manage an account portfolio consisting of 50+ key accounts, such as high net worth clients from the NBA, NFL, and MLB for a wealth management firm helping service the financial needs of professional athletes.

Agoura Hills, CA, US

• Assisted with the organization of game-day operations including helping player autograph signings, managing client hospitality lists, and communicating with partner clients.
• Executed game-day presentation strategies with the set-up and break down of sponsored game-day activations for 13 training camp practices consisting of 38,000 fans.

• Contribute to the fulfillment and production of print, digital, radio and in-game signage assets for UCLA Athletics.
• Managed and executed sponsored operations by conducting contract management to recognize in-game assets and maximize partner activations for UCLA Football, UCLA Basketball, and concerts held at the Rose Bowl Stadium.
• Supervised football on-field operations and coordinated the organization of game-day activations in the UCLA Fan Zone.
• Managed and provided detailed season long recaps for the following partners: Coca-Cola, Subway, The Coffee Bean Tea & Leaf, Triple AAA, Jersey Mike's, State Farm, Sport Clips, Keyes, and others.

• Managed, supervised, and facilitated event coordination with a marketing team of 16-20 interns by delegating roles for the execution of UCSB game-day operations and marketing strategies for a Division-1 program.
• Interviewed, hired, and provided training with performance evaluations for interns on all UCSB marketing initiatives.
• Spearheaded instruction, provided training, and appropriated feedback while operating video coordination of graphics on the scoreboard for UCSB Division-1 Soccer matches.
• Responsible for consistent communication between athletic administration, coaches, athletes and local organizations in order to implement new marketing strategies and social media content.

• Working extensively in promoting ticketed sports through the fall, winter, and spring terms while trying to improve attendance, the gameday fan experience, and generate revenue for the Athletic Department
• Working with my supervisors to draft and execute new marketing strategies to increase student attendance.
• Conduct marketing strategies, community outreach and social media to bring in 14,700 fans to UCSB's largest soccer game of the year against Cal Poly which set the NCAA record for 3rd highest attendance to Men's NCAA.
• Brainstorming new promotional events and items for different sporting teams and games.
• Responsible for running in-game promotions and activities, as well as before and after games
• In addition to this in-game operations which include but are not limited to: market-research for giveaways, organizing half-time performers, contacting national anthem performers and maintaining a smooth flow of the.

• Founded and served as president of the UCSB Sport Management Club initiated by ESS Sport Management Advisor Dr. Mark Orlando.
• Organized, planned, and created club meetings with guest speakers and outcome-based workshops such as leadership development with the former VP of Fox Sports Celeste Gehring, resume writing with networking tips, and.
• Developed an effective business proposal by designing a campaign and assembling thousands of signatures to petition the UCSB Sport Management certification to become a minor.
• Conducted coordination of equipment and operated the shot-clock during a week-long Lakers training camp at UCSB.

• Assist with lectures, grade quizzes, facilitate class activities, and manage administrative responsibility under Dr. Mark Orlando for Sport Administration (ESS 130).
• Foster class participation, grade business projects, and help with ongoing development and design of the curriculum.

Master'S Degree, Sport Management

Bachelor Of Arts (B.A.), International/Global Studies