Engagements include:Accelerating FAST Channel Growth-Developed a comprehensive strategy to rapidly expand a client's FAST channel portfolio through strategic acquisitions and partnerships.-Centralized management of its FAST business to improve operational efficiency and drive revenue growth.-Implemented a robust distribution strategy to increase reach and audience engagement.Future-Proofing the FAST Business-Conducted a thorough analysis of the evolving FAST landscape to identify emerging trends and opportunities.-Developed a roadmap to optimize the client's FAST offering, including linear and VOD content.-Provided actionable recommendations for channel curation, partner selection, and business model optimization.Scaling a Newly-launched Service-Accelerated the growth of a new FAST service by advising on strategic partnerships, content curation, and business model development.-Optimized channel selection and categorization to enhance user experience and drive viewership.-Negotiated favorable terms with service providers and content partners to maximize revenue and profitability.Optimizing Business Models-Evaluated and recommended optimal business models for channel and service provider partnerships.-Developed strategies to increase revenue and reduce costs.-Provided guidance on key negotiation points and contractual terms.

DIRECTOR, BUSINESS DEVELOPMENT (July 2015 - February 2022)Founding member of the Business Development team managing Samsung TV Plus, an industry-leading FAST (free ad-supported TV) and VOD (video-on-demand) service reaching 24 countries and 500 million devices globally across TV and mobile. Launched in April 2018, Samsung TV Plus now offers more than 250 channels in the U.S. and nearly 2,000 channels globally, along with thousands of shows and movies on-demand.Primary role was driving content strategy, building high-value relationships with content and channel providers, and executing partnerships as the Samsung TV Plus service grew from a start-up business to a leader in the FAST space.Drove partnerships with broadcast networks, studios, station owners, and independent distributors by sourcing and acquiring TV series, films, and live digital networks, and representing those relationships internally across legal, operations, product, marketing, and finance.Negotiated licensing and distribution deals that yielded more than 100 ad-supported linear channels on the service including the launch of Samsung’s first owned and operated channels and its local news offering.Evaluated potential partnerships through financial modeling, data analysis, and editorial review; structured agreements to align with the company’s strategic goals, and interfaced directly with the legal team in drafting the contracts.Worked cross-functionally with other groups at Samsung to provide input and consultation on current and future programming strategies, including the international expansion of the serviceDIRECTOR, STRATEGIC PARTNERSHIPS (October 2012 - July 2015)Early team member of Samsung NEXT, which was founded as a startup within Samsung to foster a culture of innovation across our global offices. Our mission was to help transform Samsung by empowering a global ecosystem of builders and founders to bring their software and services to life.

VICE PRESIDENT, BUSINESS DEVELOPMENT (April 2011 - October 2012)Responsible for strategic partnerships.REGIONAL VICE PRESIDENT, SALES & BUSINESS DEVELOPMENT (October 2010 -April 2012)Responsible for revenue across both direct and reseller channels on the West Coast.

Operated a transmedia consultancy focused on bridging the gap between art & commerce through the development of new models for content production & innovative ways to engage audiences.

Developed and executed new business opportunities for Amazon Video On Demand.

Oversaw Joss Whedon's development deal at 20th Century Fox Television.

Co-founded an internet entertainment marketing company. Operational manager of the 35-employee start-up.

Senior executive for producer Jerry Weintraub's first look deal at Warner Bros.

Founded UTA's Independent Film practice. Represented filmmakers and writers.