Chris Buitron Email & Phone Number

Charlotte, North Carolina, Us

Charlotte, North Carolina, Us

Charlotte, North Carolina, Us

New York, Us

Oversee the marketing arm of consulting as well as all aspects of marketing the practice. Strategic business consultant for a growing number of high-volume companies, providing direction to marketing leaders on how to ignite sales growth. Propose and execute strategic plans to increase revenue with an emphasis on grassroots marketing and merchandising tactics using social media, website, email, and events to influence B2B and consumer behaviors. Utilize the voice of the consumer to drive business practices to improve company reputation, efficiency and bottom-line profitability. Window Nation Engagement: 30% year over year revenue growth Researched and opened 2 new markets  Built direct response budgeting tools to properly forecast and measure a $25 ad spend – TV, Radio, Print, Mail and Digital Average sale price up 20% year over year through new pricing model Redesigned website and improved PPC conversion rates from 12% to 17% Bring PPC, SEO and email marketing in-house for an expense saving of over $350k per year Rolled out Hubspot for email marketing- increased email response rate by 100% Implemented a virtual call center in addition to managing a Contact Center of over 50 customer service representatives.

Towson, Maryland, Us

- Franchise Strategy Planning - Market / New Market Strategy - Growth & Expansion Initiatives - Brand Strategy & Positioning - Vertical & Target Marketing - Retail & Franchise Development- Media Geo-targeting (Pandora, etc.) - Brand Image & Standards - Integrated Promotional Activation- Digital / Social / SEO / PPC Strategy - Integrated Advertising & PR - BI, Analytics, & Customer Insights

Phoenix, Arizona , Us

Following 2010 acquisition of Clockwork by Direct Energy promoted to direct entire U.S. and Canada home services marketing operations. Working with CEO and COO, set strategy and positioning for $120M business line including 3 national franchised and company-owned home service brands. Manage annual marketing budget of $18M plus $5M national franchise advertising fund covering all aspects of marketing communications, analytics, and digital strategy with 8 direct reports and multiple agencies.  - Began integration and reduced duplication – launched company’s 1st national advertising campaign promoting all brands together- Established company’s 1st centralized, shared services marketing function (in-house agency model)- Led 1st integrated cross-brand marketing strategy in company history- Drove rapid adaptation to field and market needs by establishing Marketing Advisory Council- Integrating franchisees and company-owned retail managers- Negotiated highly successful partner marketing with new TV series The Pitch, which substantially increased name recognition

Dallas, Tx, Us

Director of Marketing supporting the company’s 4,700 franchised and company-owned retail facilities across 23 states (over $15B in annual revenues). Developed and communicated a consistent brand strategy to improve customer loyalty and retention across 4,700 Sunoco retention. Grew brand market share in all Sunoco key geographic markets over a four-year period, despite emergence of “big box” retail gasoline sales. Also increased brand loyalty at Sunoco, five years in a row, based on BrandWeek’s “Brand Keys” study.Earlier positions included: Franchise Marketing Manager, Region Operations Manager and Retail Marketing Development Manager

Managed all consulting activities in the Petroleum/C-Store Industry to develop best practices in marketing and brand positioning, store operations, labor management, employee retention, category management and technology. P&L responsibility for C-Store/Petroleum Consulting Segment achieving $1.3 million in new sales in one year. Managed projects that realized client savings of more than $10 million. Supervised 15 team members.